What is a marketing assistant? Job opportunities for Marketing Assistant

Marketing assistant is the first step for marketing students who need to learn and gain experience, marketing assistant is also an effective assistant to support managers in implementing digital marketing campaigns. So what is a marketing assistant? What are the skills required to become a professional marketing assistant? Refer to the following knowledge sharing article! In addition to sharing specialized marketing knowledge, we also support SME businesses to deploy professional digital marketing campaigns.

What is a marketing assistant?

What is a marketing assistant? Marketing assistant (marketing assistant) is a person who directly supports the marketing manager (marketing manager) or executive director to build and develop marketing strategies for promoting products/services of the business. . This is a very important position, in addition to supporting their superiors in project implementation, the marketing assistant also coordinates with other departments in the company to allocate work and handle issues related to the project. project.

Marketing assistant is a job with many opportunities to hone skills, learn directly from experienced and talented leaders. This is a position with great potential for future advancement.

What is the job description of a marketing assistant?

– Compiling and distributing financial and statistical information such as budget spreadsheets

– Analysis of the questionnaire

– Writing reports, company brochures and similar documents

– Organize and save presentations and customer visits

- Support advertising activities

– Visiting customers / external agencies

- Help organize market research.

They work closely with employees in other uses, such as advertising, market research, production, sales and distribution.

Able to Propose Market Strategy

The market is always changing every day, people working as marketing assistants need to know the market well, be able to analyze and propose new strategies for their managers and leaders. The role of an assistant has many benefits but is also quite stressful, so if you choose this job you need to practice high perseverance otherwise it will be very difficult to go far.

Statistical Compilation of Budget Spreadsheets, Financial Information Distribution

Monitoring and managing reports on financial information, budget statistics to periodically report to leaders is a job that marketing assistants must be proficient in.

Participating in Support of Product/Service Promotion Activities

What is a marketing assistant? The marketing assistant may not participate in advertising, but must understand the entire advertising strategy process, in case of need, the assistant can participate in support to accelerate the implementation of the strategy. right plan.

Customer Marketing

Taking care of old customers, organizing events to show gratitude to customers, connecting customers with products/services of the business.

Market research

Regularly visit the market with the marketing manager to grasp market trends and make suggestions and new development directions for marketing strategies for marketing projects.

Problem solving

The assistant can act on behalf of the manager or leader to solve unexpected problems in the absence of his or her manager.

What are the requirements for a Marketing assistant?

Knowledge of the field you work in: you need to be fully equipped with knowledge in the field of digital marketing because an assistant manager requires deep expertise to help his leader solve problems.

Communication skills: a very important skill in all fields, especially marketing and sales, skillful communication is the best way to attract customers to help convey information to customers effectively. .

Teamwork skills: in addition to supporting the manager in implementing the marketing strategy, the marketing assistant is also responsible for connecting the employees in the company together. When there is a new project to do, the marketing assistant will perform the task of dividing the team, dividing the work to jointly implement an effective PR marketing campaign for a new product.

Analytical and problem-solving skills: the marketing assistant job requires market analysis skills and handling unexpected problems on behalf of management.

Confident problem-solving is a factor that makes a difference, has the opportunity to advance to a higher position in the future, learns to take responsibility for the decisions you make.

Good creative thinking helps to create new ideas in marketing strategies, quickly adapting to market changes to provide the fastest solution.

Persistence: Marketing assistants are often under high pressure from their work and leadership. You need to learn patience, perseverance, and the spirit of not giving up to work in this position.

The spirit of progress is a necessary factor to create motivation to strive for advancement in work, the marketing industry is an industry that needs to be constantly updated with new knowledge to keep up with market trends.

What are the difficulties in the marketing assistant profession?

Not only is a profession with many opportunities for advancement and personal development, Marketing Assistant also contains a lot of pressure and difficulties:

Marketing Assistants always have to strain their brains to find and receive the latest information and trends in the market. Sometimes because of the busy work, you cannot listen to the information to create a timely trend.

Sometimes work is overwhelming and you may have to work 24/7, affecting your personal life, especially when you have a family.

Work performance is not always as expected or as required by superiors.

You need to make a lot of risky decisions when you are personally responsible for them, so if you are not confident or reckless enough, you may find that you lose all motivation to work.

Marketing Assistant's job is extremely stressful, so you need to be able to balance your time, give yourself moments of rest to not be exhausted.

What are the job opportunities for Marketing Assistant?

Job opportunity

What is a marketing assistant? Increasing the popularity of brand recognition becomes one of the top factors. Therefore, the Marketing industry market is more attractive and requires high human resources.

Therefore, the position of Marketing assistant is always in the Top recruitment. And it is not too difficult to find this Marketing Assistant position in the job market.

Career orientation

In addition to the issue of income, career advancement is always a matter of interest to many people. Marketing Assistant is always the first choice of job for those who are just starting out in Marketing.

In the process of accumulating enough experience from 2 to 3 years, you can become a marketing coordinator or assistant marketing director.

Marketing Assistant Salary

If you already understand the concept of what a marketing assistant is and what skills are needed to become a professional marketing assistant. Find out more about the salary of a marketing assistant in the next share:

The average salary of a marketing assistant in Vietnam ranges from 7 to 10 million VND, fresh graduates without much experience will fluctuate between 4 and 7 million VND. After accumulating experience, the salary in this position can increase from 10 to 30 million VND.

This is a job with a high salary, with the rise of the digital marketing industry in Vietnam, it will not be difficult to find a company to apply for the position of marketing assistant. Some typical companies such as: Client company, Agency, Vietnam dairy company, educational organization, charity organization, ....

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