Unlike content marketing (which is centuries old), SEO This is a very new field. It's been around for just a few decades, and it's quickly becoming the primary digital focus of many marketers.
However, SEO cannot exist without content and I am pleased to announce that the search industry has reached maturity when it is back to basics: recognizing that content is The most basic and important part of the marketing puzzle. Nowadays, with SEO's rapid maturity, there are still a lot of misconceptions and misunderstandings surrounding it. Those misconceptions can impact the content marketing process in a negative way.
Let's clear things up a bit:
1. SEO has become much more integrated and diverse
SEO used to be independent: no one knew what SEO was and how they ranked pages. Many SEOs will overlook very important aspects of digital marketing, including user experience, branding, etc., for the sole purpose of getting a page to rank.
The last days it was different: SEO is only one element of success. The next thing is that it is not possible to achieve high rankings without building credibility and brand awareness, or without ensuring that users will have a good experience when using the website.
# SEO is just one element of digital success. It's next impossible to achieve high rankings without building credibility and brand awareness and delivering a great user experience. Click to Tweet
Google has taken all of that into account: they monitor how users interact with the site, how satisfied they are, and how quickly they find an answer when they land on a page from the search results. sword. Google created trust and authority important ranking signals.
As a result, fewer and fewer companies focus on a single component of SEO (like link building) or even just SEO. Most companies are offering package internet marketing services including video production, social media marketing and usability. Some companies go even further by offering “integrated marketing services”. speakAds a company that oversees the entire marketing plan for its clients, describe The benefits of this approach in many details and why it is important for businesses:
The key elements in marketing communications are advertising, personal selling, direct marketing, public relations, website communications, sponsorship, and social media presence. This decoupled approach isolates these functions leading to inconsistencies in the brand value for the end user.
Lonely Brand given Here are some examples of integrated marketing and its definition:
Integration means mapping your strategy to the reality of your customers.
Do you see the right keyword research and data analysis here? Exactly: like any other marketing channel, SEO goes back to the customer. If the customer is happy, Google will catch that.
2. SEO is no longer focused on exact match strings
As an SEO, with a huge passion for writing, I think this is the most welcome development as far as I'm concerned.
Remember the days when writers were assigned a period and forced to use it number of times in a copy?
Well, those fun days are over.
Search engines have moved beyond the so-called “keychain”. They can now understand concepts, entities, and topics. You can see trends across all Google search results pages.
Try searching for something specific like , now scroll through those results. A few years ago, Google would focus on exact match and show you results with the exact phrase in their title tag. Now they are much smarter than this. You will see a good combination of phrases that say the same thing, i.e. nearby places are great for hiking .
Google understands all kinds of terms that can satisfy the original query and focuses on the quality of the results rather than matching the query wording verbatim. The quality and depth of your content becomes much more important than the exact keywords you place on the page.
Action item : Use keyword tools that don't focus on exact match and give you more phrases that can inspire more corners of your content. Ubersuggest is a right to buy. It's open, completely free, and offers a wide selection of filters and quick analysis of the current search results for each query. But the best part is: it generates all sorts of keywords that are related to the phrase you enter.
Try it for yourself: type in your term to see all sorts of synonyms and different angles.
For another example of how search engines have advanced, see how Google clustered topics by the entities (i.e. “brands”) they know. If you type something generic, like [how to set up call forwarding]Google will know that the query can have many facets, so it will allow you to quickly browse through a more specific answer right in the featured snippet:
Task item : When crafting content, make sure you understand the relevant sub-topics and sub-categories that need to be included in your article.
Use Serpstat for clustering list your keywords by topic. They use Google results for each keyword in the list to determine how closely related queries are based on the number of overlapping URLs that rank for each keyword group. The fact that Serpstat does not use traditional clustering (i.e., a technique of grouping phrases based on the common core term in each phrase) makes it a smarter and more up-to-date choice to use. Use today:
[Read more about Serpstat’s clustering feature here.]
3. Search gives us a lot of suggestions
Search has evolved. Google has become smarter in identifying search intent and give their users exactly what they want. They have become better at identifying people's struggles and giving the best answers in search results. They have learned to find the question behind queries and show their users more options to research a topic.
The fact that all of that shows up in search results makes it possible for writers to learn more about whatever topic they're writing about. It's important to learn how to see and interpret those signals to create more valuable and better optimized content.
Try to see that in action:
1. When searching, see all the “combined” search result types that appear.
- Is there a video carousel? That means Google perceives users to be more engaged with the video for this particular query, so you might need to combine a video together, too,
- Are there any image results? That means Google already sees their users looking for visual content when searching. Think about what parts of your writing can visualize to make it more attractive and engaging.
- Are there shopping results? This shows high commercial intent, so your article may not do well here. How about finding a more informative corner? Product comparisons can be a good angle to look at, so do some research.
2. When searching, see “People also ask” results.
The Google “People also ask” box displays popular questions based on your query. These provide golden content inspiration. Click on some of those questions to see more of the questions shown below.
Featured Snippet Tool [Disclaimer: This tool has been developed by Internet Marketing Ninjas, the company I work for] will help you streamline the process. Just put in your domain name or the URL of an article that covers the topic you are researching and it will generate a list of all the question types that Google shows for the many types of queries this domain or URL shows on. Google. You'll see all sorts of related questions to expand and enrich your content.
3. When searching, pay attention to Google Featured Snippets.
Google has gone a long way learning to understand any web copy and extract useful information. Look at those featured snippets to learn how to better structure your copy to make Google easier to understand and more useful to your users:
- Definition of concepts
- Focus on facts and numbers (for example, if you are describing an instrument, explain its price)
- Use subheadings (especially if you're using the question from the step above)
What prompted Google to feature this page instead of their own guide to ranking #1?
Today, instead of forcing artificial copying, Google makes your content better by coaching you to do more research, better structure, and use a wider vocabulary.
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