What are communication skills? How to practice communication skills?

Communication is an essential skill for those who work in mass mobilization. Fields such as business, showbiz, state policy, etc. all need the media to deliver important information to listeners and readers in a timely manner. If you are in need of more knowledge about communication skills, follow the following article right away!

Overview of communication skills in life

What are communication skills?

Communication skills is a continuous process in which two or more people share information, exchange feelings, skills, and thoughts to create a connection with each other. From there, there is a common perception on any communication issue.

Communication skills are the ways that you use, so that communication plans take place effectively. The information is received by the public in a timely and correct manner.

Who does the communication process include?

In a communication plan, the operator needs to clearly understand the following components:

Speaker: This is the subject, the source of the communication. Can be a person, group or organization.

Informational content: The message the speaker wants to convey to the listener.

Listener: Can be a person, collective, group of people or community. The object that receives the message from the communicator.

Media: A tool used to convey content to the audience.

Feedback: Is the feedback from the communicated object. This factor helps us to determine how well the communication process is working. In addition, it helps us to know the results so that we can adjust the plan accordingly.

Forms of communication

To convey information from the speaker to the listener, different communication methods can be used. In which, 2 popular forms are direct and indirect.

Direct communication:

This is a form of using direct speech to convey content to the listener. It can be from a communication person to a person or target group.

The advantage of this method is that the information is from two dimensions. Speakers can take listener feedback quickly and adjust accordingly. However, the information propagated in this way is only communicated to a small number of listeners, not widely spread.

Indirect communication:

A form of using mass media to provide information to listeners, such as television, radio, books, movies, advertisements, posters, etc.

Using this method will transmit information to many people at the same time, but only one way. The speaker, if he wants to know how the listener's response is, needs to conduct a survey.

Factors affecting the communication process

For speakers:

Content must be practical and clear. Words and illustrations must be relevant to the intended audience. Avoid lengthy speech that makes the listener boring. The attitude needs to be cheerful, sincere, and encouraging to create a happy atmosphere. Can use forms such as music, pictures, stage, ... to illustrate.

About the mass media:

Communication workers need to clearly understand the tool channels that the target group is aiming to regularly use. Which means clearly and effectively affect in changing the attitudes, thoughts, etc. of the listeners. For example, in cities, TV will be more effective than Radio, in rural areas, radio is a well accessible tool.

For listeners:

Consider, study the characteristics of the audience group is an important thing. Because the more you understand, the more effective your communication will be. From there, come up with strategies and plans that are more suitable for that target group.

The role of communication skills

Here are some practical roles that you need to understand about communication skills:

Communication is one of the means of bringing a brand closer to customers. Through forms of communication such as word of mouth, television, radio, internet, etc. The message and image of the business are easily spread and developed on social networks, known to the masses.

Communication as the main tool is customer orientation. Contributing to building a brand and gaining the trust of customers through the process of transmission and promotion.

Communication is seen as a multidimensional activity. So you also need to be aware of customer feedback, both positive and negative. From there, receive ideas to modify, adjust and optimize your communication effectiveness.

"Revealing" how to practice effective communication skills

Any skill needs to be mastered through practice, training, acquisition and learning. Communication skills too, here are some experiences that Camly Academy wants to share with you!

Observe and listen to others

Each person has a unique communication ability and advantage. So you can observe and learn from them, especially those who are successful in this field. Observe, notice how they communicate, what effective methods are implemented.

In addition, you need to listen to comments from the audience. Identify important interests, try to find common ground between friends and listeners. Make the conversation more meaningful and interesting.

Communication in many forms

If you find the communication method you use is not effective. Try adding different forms to make the message and content clearer. For example, some people will react faster to images and text. But many people have flexible language. So you can improvise accordingly.

Learn public communication skills

Whether a direct communication activity is effective or not depends largely on the negotiation skills of the implementer. Some small notes when you do live communication:

– Start the communication session with enthusiasm.

– A quick glance at all the auditoriums.

– Confident posture, appropriate clothing, avoid funny gestures and gestures.

– Do not look at the document when starting to speak.

Speak clearly and at a moderate pace, neither too fast nor too slow.

- Hold your head high, look directly at the listener.

– Gestures and pronunciation are clear and appropriate. Avoid using a lot of confusing terms.

– Do not condescend or challenge the listener to find a solution.

– Should be humorous, keep a fun, relaxed atmosphere.

- Facial expressions, gestures are delicate and natural. Pay attention to the movements and state of the audience to adjust accordingly.

– Do not interrupt the presentation, avoid lengthy explanations or discuss an issue for too long.

In today's competitive era, internal communication has become an indispensable part of businesses, especially large enterprises. Therefore, equipping internal communication knowledge and skills is extremely important, helping businesses to invest properly and enough to get high efficiency.

Teamwork skill

No matter how capable you are, individuals cannot work alone, especially in multi-step work such as communication. How to harmonize among team members? How to find the most suitable, most creative ideas and get everyone's consensus? Teamwork is the key to problem solving. Practicing this skill well, the internal communication department of the enterprise will surely operate smoothly and effectively.

Deep problem analysis skills

Communication in general and internal communication in particular is a work that needs a lot of collective factors and needs suggestions from many sides. The more ideas, the more unique, creative and new the communication. But "nine people and ten ideas", it is during the times when there are the most opinions, the director of internal communications needs to promote comprehensive problem analysis skills, know how to ask questions so that employees can recognize their own strengths and weaknesses. to improve ideas and draw final conclusions. At the same time, other members of the group also need to have the habit of digging deeply and criticizing their own opinions. That way, the stage of brainstorming new ideas is most effective.

Synthesis and evaluation skills

For effective internal communication, the first thing you need to do is define who your media audience is. Therefore, internal communicators must be able to synthesize information about their habits, preferences, perceptions, desires and thoughts. Newsletters, information, and activities on communication channels need to focus on employee reflection and be really useful and interesting to them. To do this, after the step of synthesizing information, internal communicators need to evaluate and draw conclusions from observations of employee information.

Negotiation skills

Persuasion has always been an important skill in the internal communication skill set. Because, when working in teamwork, in addition to the ability to be creative, each person needs to be able to persuade others to listen to his or her opinion. This is relatively difficult, especially in large groups. Working frankly and quickly without letting emotions and personal ego interfere with work is a great challenge. Therefore, internal communicators always need to be conscious of practicing persuasive presentation of ideas.

Information skills

Internal communication content includes many areas: updating all information of the business, rewarding excellent individuals, boosting the morale of employees, etc. The problem is how to keep the information posted. timely updates but not diluted, making it difficult for viewers to follow, but must all show a common theme throughout each stage. This requires internal communicators to have logical and systematic thinking, to hierarchize information from low to high and divide it into appropriate small content.

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