The possibilities are limitless (or at least mobile SERPs); Friday's Daily Summary

Search Engine Land's daily recap provides daily insights, news, tips and essentials for today's search marketer. If you want to read this before the rest of the Internet comes out, please Register here to be delivered to your inbox daily.

Good morning, where are marketers and search marketers headed?

Keynote speech SMX Next this year (delivered by you) dedicated to advancing your search marketing career (whether you're a manager or a specialist, an executive or a consultant). The job market is wild right now. More companies are investing in SEO and PPC after the pandemic proved online to be the place to go – whatever your business is.

On the consulting side, at the start of the pandemic, I've had many clients pull back from investing in SEO because they weren't sure what was going on and what the future looked like. However, in a month or so, I received a huge influx of leads as businesses realized they DID the SEO and PPC game just to appear at the starting line. It became the bet on the table.

That fact only continues to grow. And marketers are the beneficiaries. But what does it mean for career yours, especially as the big players continue to take away a lot of our control and leverage? What skills are important to us as we continue to advance in our professional development? Here are just a few that I think will be game-changing in 2022:

Work on search marketing soft skills

Practice Negotiation Anywhere

Choose your career path with purpose

What else? Subscribe to SMX Next to hear the full keynote on 9 November.

Carolyn Lyden,
Director of Search Content

Google mobile search results now offer infinite scrolling, which Google is calling continuous scrolling. So when you scroll, Google won't show you the button “other results” when you reach the bottom of the page, Google will automatically load the next page of results instead.

Why do we care. This may (or may not) encourage searchers to look beyond the first few results and scroll through more results. How this might affect your click-through rate and traffic from Google search is yet to be determined, but keep an eye on it.

Read more here.

Microsoft will shut down LinkedIn in China at the end of five years

Microsoft will shut down the localized version of LinkedIn in China later this year, the company notification Thursday. Microsoft cited a difficult operating environment, enhanced compliance requirements, and a lack of success with the social aspects of its platform as reasons for LinkedIn's shutdown in China.

InJobs will launch in China. As LinkedIn sunsets, Microsoft plans to launch InJobs, a new standalone job app for China, later this year. Unlike LinkedIn, InJobs will not have a social feed or the ability to share posts or articles.

Why do we care. LinkedIn's shutdown in China is likely to hinder B2B businesses that have partners there or rely on the platform to communicate with potential partners. In addition, advertisers on LinkedIn will no longer have access to users in China. However, it is likely that InJobs will provide some of these features.

Read more here.

Microsoft announces holidays 2021 checklist to help retail advertisers amid changing e-commerce landscape

The holiday season has officially begun (hey, I count Halloween), and most retailers and shopping advertisers are already planning their holiday campaigns. New data from Microsoft indicates that “advertising and retail industry best practices have changed over the past two years, suggesting that increased shopping and adoption of e-commerce will begin sooner than ever before.” time is up” Eugene Goldenshteyn , said senior Product Marketing Manager at Microsoft Advertising. So what can you do now that we are in the thick of it?

Start now: Respondents said they've started shopping for the holidays.

Reconfigure your ROI calculations: The market will be more competitive than ever.

Always experiment: Now is not the time to set it up and forget it.

Optimize your shopping campaign: More people will shop online this year.

The guide includes specific “To Do” recommendations for each, including a review of last season's campaigns for success and lessons learned, and in-market Audience testing , directly and indirectly, related to your industry.

How to build a high performing marketing team

As we get closer to SMX Next , I have developed expertise on the brain. This year, we will be bringing in Careers with sessions on “How to Find and Support Entry Level SEO Talent” and “Up the ladder from a paid media manager to a CMO in an automated world.” chemical.”

That's probably a reason This post by Emily Hackeling at Front stuck with me. She collaborated with Dr. Ron Friedman, a social psychologist specializing in human motivation and the author of The best place to work and decipher greatness to collect data on what makes groups work. This is tl; Dr. The top performing teams…

Communicate regularly and openly: Members of high-achieving teams don't shy away from honest dialogue, sharing both positive emotions, like victories and jokes, and negative comments, like criticism and complaints.

Build relationships with purpose. High-achieving team members build friendships and are more likely to see their teammates as kind and trustworthy.

Meeting with purpose. The best teams don't waste meeting time – 77% arrive at meetings with a set agenda.

Prioritize inclusivity and diversity. Companies with executives in the top 20 gender diversity executives are % more likely to have above-average returns than companies in the fourth quartile.

Br cares about the workplace. High-performing teams care deeply about the quality of work they're doing every day and its impact on the world around them.

If you are a manager or want to be one soon, these metrics could be # goals to work towards.

Brief search: Google Partners Rewards website down, temporary API extension, content audit guide and supply chain issues

The Google Partners Rewards website has been down for maintenance for over 24 hours. He wears a Brett Bodofsky hat to put his head on. PPCers are hoping an extended downtime means more and better features.

Requires a temporary extension for v1.4 of the AdSense Management API. As of October 12, 2021, v1.4 of the AdSense Management API is no longer available. Google is “Temporarily accepting extension requests for v1. 4 of the AdSense Management API. If you would like to request an extension, please send us your project number. Note that this is a short grace period. All extensions will expire on October 26, 2021 regardless of when the claim was made. ”

The Complete Guide to Content Testing. This New guide from SEO whiz Crystal Oritz including how to identify underperforming content, determine what is eating away at your rankings, and what to do when your content has too high a bounce rate.

The shopping season can be hampered by supply chain issues. FexEx, UPS and USPS have released their holiday 2021 shipping deadline . Shipping issues, labor shortages and raw material shortages mean that advertisers should prepare their holiday campaigns for potential supply chain problems.