My new book, written with my friend Daniel Lemin, is called Chat Triggers: The Complete Guide to Creating Customers with Word of Word . You can get it in all the places and ways that books are available. Access TalkTriggers.com for details and special extras.
Here's how we made it and why it should help you.
Why are you writing this book?
It started — like all my books — by noticing a pattern of questions a client asked me and my consulting team. They keep asking “what should we post on social media?” and “what should we create content about?”
I realize that we've all spent so much time worrying about tools and tactics in recent years that we've left the real key: Give your customers a story to tell about your business.
Is word of mouth forever? Why do we need another book about it?
Have. Word of mouth is original marketing. And yes, there are many great books on word of mouth. We interviewed the authors of most of them for Talk Trigger . The difference is that most word-of-mouth books talk about why it matters. We do it, but also show you exactly way generate word of mouth in any business.
What is chat activation?
Activating the conversation is a strategic, operational, and word-of-mouth differentiator. It's that particular thing you do in your business that makes word of mouth so involuntary. Your customers simply MUST tell others about it.
But chat activation is not marketing. It is not a coupon or a contest. It is not a price or promotion. It is an active choice, therefore, creating a distinct marketing advantage.
A talk trigger is a strategic, operational differential tool that compels the word of the mouth. It's something special you do in your business that makes word of mouth involuntary. Your customers just MUST tell others about it. #TalkTriggers Click to Tweet
Why is enabling chat so beneficial?
Your conversation starter is the memorable story your customers tell on your behalf. And the best and least expensive way – to grow EVERY business is to let your customers do it for you. In short, chat triggers turn your customers into volunteer marketers.
How important is word of mouth?
Extremely. Research shows that between 50 and 91 percent of ALL PURCHASES are influenced in some way by word of mouth and referrals (online or offline). However, and here's the amazing part: NOBODY has a word-of-mouth strategy. We take it for granted.
Talk Trigger gives you everything you need to spread word of mouth on purpose, rather than randomly.
Research shows that between 50 and 91 percent of ALL PURCHASES are influenced in some way by word of mouth and referrals (online or offline). Click to Tweet
What kind of examples are in the book?
Just about every kind! Daniel and I have taken great care to represent the broadest possible cross-section of businesses in Talk Trigger case study. You'll find engaging stories from businesses large and small. From companies in B2C and B2B. From institutions in North America and from around the world.
How do you know this word of mouth works?
First, the principles and procedures in the book are identical to those we use in the practice of word of mouth counseling at Convince & Convert. We use the same systems every day to create new customers for our customers.
Second, the book itself includes findings from four separate studies we've done on what works, why, and how. In fact, we have a whole separate study on it that you might like Chatter Matters: the 2018 Word of mouth report . Get it for free.
Is this another boring business book?
No! The case studies are interesting, there's a lot of humor in the book, and while it's a serious (and very important) subject, it's an easy and engaging read.
It also includes a Quick Reference guide in the back so you can easily find key topics and stats later.
And, each hardcover copy includes an accompanying card that you can tear off to friends and colleagues if you want to recommend the book.
Who should read? Chat trigger ?
People who own or manage a business. And everyone in marketing, sales, customer service and operations. If you'd like to read books as a group, we have free study guides and presentation templates at TalkTriggers.com
What is the chat trigger for the book Chat trigger ?
We have two. First, the book has alpacas on the cover. Second, the back cover of the book says “If you bought this book and don't love it unconditionally, go to TalkTriggers.com and send a message to the authors. They will buy you ANY other book you choose. ”
And we will buy.
So there is literally 0% risk when buy this book .
Yeah, so what's the problem with alpacas?
Our first cover concept… less than ideal. Daniel and I were messing around and I came up with something stupid as the two women were whispering. He took it and RAN WITH IT, and created the cover design of two talking alpacas.
It has since become the subject of an entire book, as you will see here:
Are there different types of chat triggers?
Have. There are five types of conversation triggers that you can use in your business to generate word of mouth among your customers. These are: 1) Easy-to-speak generosity 2) Easy-to-speak speed 3) Ability to speak helpfully 4) Speakable empathy and 5) Easy-talking attitude.
For reference, alpacas are talkable attitudes. Money-back guarantee is generosity that can be said.
Are there any businesses that can use these ideas?
We really believe so, yes. We've done presentations and consultations on these ideas around the world, and we haven't found an organization that can't execute a word-of-mouth strategy using a conversation trigger. .
Get a copy of the Chat Trigger for yourself, your colleagues, your team, and/or your clients. Remember, money-back guarantee!
Any questions, leave us at TalkTriggers.com and we will contact you shortly.
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