This week, we're talking about a twist to B2B event marketing, centered around traditional business celebrations and a content marketing salary report from the Editorial Board.
Massive marketing promises a new tactic to replace an old one
Tired of watching it virtual events after the old virtual event? Right, people? That's why the offer from B2B marketing software company Terminus caught our eye. Attractive name – Break Sh! BILLION – piqued our interest, and the smart-text invitation took hold:
Preparing your shopping team for the future means you'll have to break 20 years of bad habits, break expectations, go beyond the norm – just breaking a lot of things.
Break Sh! T also changed the standard online event format, adding elements of speed and competition. In just three hours, 10 marketing leaders will To share their big, bold ideas to the audience, who got to choose the best presentation. The winning speaker's designated charity receives $10,000 in donations.
What you get when you combine:
10 marketing ads
️ 3 hours
💰 $10k for charity
🎷 1 saxsquatch… a virtual conference you really want to attend. It's time to Break Sh! T. https://t.co/7vByyROqpF pic.twitter.com/ICDRGWSi1X
– Terminus (@Terminus) April 13, 2021
Even the video on the landing page did not disappoint. It's a work skillfully produced like a side chat.
WHY IS IT IMPORTANT: Online events have benefited marketers during the pandemic. But in the absence of any other options, digital fatigue is brewing. Terminus determined it needed to do something different to convince people to spend time on what could have been just another virtual event. From the title to the invitation to Landing page to celebrity guests (a saxophone-playing sasquatch named Saxsquatch), marketing convinces viewers that the event will be different. Turning the show into a contest will keep the audience's interest longer. And it can even boost speakers that bring something new to the game.
. @Terminus aims to overcome #VirtualEvent fatigue to market Break Sh! T (yes, it is virtual). We think they nailed it. Agree? Via @CMIContent. #ContentMarketing #WeeklyWrap Click to Tweet
An anniversary is all about the customer
Fitness software company TeamUp celebrated on a personal level. By the time of a year of integration with Zoom, the company had dug into data to find out how many online fitness classes each of their customers held via Zoom last year. Then it send by email a celebration package with badges and personalized social media posts with the client's company name and number of fitness classes delivered.
It's from TeamUp Jessica Armstrong “Everybody loves awards and badges. By centralizing these rewards into community efforts, it becomes more shareable. ”
Over 100 customers shared their badges and social media posts on Instagram, Facebook, LinkedIn and Twitter. An additional benefit? Many customers start following TeamUp's social channels for the first time.
“We don't ask for anything from them in providing this information,” Jessica shared in an email, except to be tagged in posts so their social group can reshare them. The company has collected as many posts as possible on this issue mark online classes .
WHY IS IT IMPORTANT: Brands seem to love marking their milestones in the social media and blog posts. However, too many businesses put out that content about themselves. TeamUp avoids that mistake by highlighting what their customers have accomplished in a challenging year. By taking the time to create personalized content for each customer based on their internal data, TeamUp has made badges easily shareable. And customers have responded positively, helping TeamUp expand its awareness and social media presence.
. @TeamUp has sent out social-ready badges and prewritten posts to help its customers celebrate the fitness classes they've offered on @Zoom over the past year. @JessArmstrongPR shows a smart way to increase social media followers. @CMIContent #WeeklyWrap Click to post a Tweet
Start a content marketing career (hint: learn to love data)
Newly released Managing Editor of Career Survey Report 2021 found that data analysis is one of the least loved jobs. And it's one of the skills most correlated with higher earnings.
This year survey based on 387 content marketers working in B2C, B2B, nonprofit and government roles. Among other highlights of the 20 – site control reports:
- B2B marketers reported higher earnings than their B2C peers and were more likely to qualify for bonuses.
- Most active reports end 41 hours a week. Many of those who work 51 hours are the top earners.
- 77% of respondents say they work from far away full-time, nearly triple the figure last year.
WHY IS IT IMPORTANT: Content marketing salary data is an important tool to help employers and to marketers understand their position in the market. Find out more by interactive tools on the site to reveal a series of cloud worlds that help you understand the results quickly. You can find meaningful areas to improve your skills. ( Data analysis is anyone there?)
A smart interactive tool that makes it easy to understand the results of the @ManagingEdMag 2021 #ContentMarketing career survey at a glance. One discovery: You have to pay to feel comfortable with data via @CMIContent. #WeeklyWrap Click to Tweet
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Cover photo by Joseph Kalinowski / Content Marketing Institute
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