SumoMe's new Genius tool can give you tons of free traffic

What if you could attract hundreds — or even thousands — of new readers to your site every day for free? I feel like a snake oil salesman writing a lead, but that's the thing SumoMe is promising a new tool called Discover, and it's hard not to be intrigued.

Discovery is simple: It's an Outbrain-style widget you install on your site that recommends articles from your publication or other sites in context. If a reader clicks on a link to another website, you will earn credits that can be used to redeem traffic from other sites that have the program installed.

“It was an exchange of links of the day,” explains Noah Kagan, founder of SumoMe. “A lot of people have traffic and they want to be on other sites so they can get more traffic, and this is the dumbest, easiest way to get it done right away.”

Anyone can access Explore for free, including 190, 000 sites already using SumoMe's traffic growth optimization toolkit.

But there's still one lingering question that could affect Discover's appeal: Why would you want to drive readers away from your site?

Kagan gave a reasonable answer. Once someone has visited your website to read an article and subscribe to your newsletter, you should send that reader to another site in exchange for a new reader that will also convert. In theory, it's win-win.

There is, however, a difficult point. To unlock all the features of Explore — like the ability to customize the look and feel of many of your site's articles — you need to upgrade to the Pro version, which comes with a 14 – free day trial .

However, for many marketers, Discover is at least worth testing. No matter how much traffic you have, you always want more. Just ask BuzzFeed. [/note] Content Strategist gets between 10,000 and 15,000 readers most days of the week, and Kagan estimates that Discover will deliver up to 1,000 new readers per day, which is definitely a client. potentially compelling and the main reason I expect to see the widget live on the web soon. SumoMe tools have a huge fan base in the marketing industry—especially their email collection tool, which you'll come across on every marketing blog, including TCS.

“The number one problem with every website, people, is how do we get more traffic? ' said Kagan. "We're trying to solve that problem."