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Meet the Search Engine Land Award Search Marketers of the Year















This year's class of Search Marketer of the Year winners demonstrate that leadership, community, empathy, and dedication are key to becoming a stellar in our industry.


Search Marketer of the Year Yours for 2021 are:



  • Frederick Vallaeys, Managing Director at Optmyzr

  • Kristen Seto, Director of SEO at Trusted Media Brands, Inc.

  • Sean Kainec, Vice President or Strategic Growth and Marketing at Quattro

  • Danita Smith, Head of SEO, North America and Senior Web Specialist at Scheider Electric


The continuation of the pandemic forces marketers to get creative and reach out every day to help brands and customers reach their target audiences in new ways. These marketers not only exceed expectations in every way, but are also focused on benefiting their company, department, and community.


“Frederick Vallaeys is an iconic search marketer and industry influencer. He helped define the paid search industry starting with his groundbreaking work as Google's first AdWords Evangelist and later becoming a pioneer in PPC management software with as CEO Co-Founder of Optmyzr. Joe Thornton of Aimclear, who nominated Vallaeys, is a root search marketer to his soul, Fred has been in the game since its inception and is currently driven to help ALL search professionals Paid earnings break barriers and reach/exceed their potential,” said Joe Thornton of Aimclear, who nominated Vallaeys.



It can be said that affection goes to all of this year's winners. Pioneers pave the way for their organization, the group they lead, and the community at large. Congratulations to the winners, thank you to everyone who participated, and thanks to our sponsor, DeepCrawl, for supporting this year's prize!


See the full list of Search Engine Land Award winners here.
















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Diệp Quân
Nguyen Manh Cuong is the author and founder of the vmwareplayerfree blog. With over 14 years of experience in Online Marketing, he now runs a number of successful websites, and occasionally shares his experience & knowledge on this blog.
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