How to make sure your email is in the main Gmail tab - Insurance Finances

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If recipients never see your marketing emails in their Gmail inbox, the effort involved in creating them is futile. Fortunately, you can reduce the chance that Gmail thinks your message is spam. Here are 8 ways to make sure your emails get to the main tab by Gmail .

1. Reviewing the Gmail Bulk Sending Guidelines

You could spend hours looking for general tips on how to keep emails from being caught by spam filters, but Gmail's rules are the only ones that matter here, especially when it comes to sending emails. cold.

You should familiarize yourself with the current offerings of the service for bulk emails and revisit them often in case things change.

2. Encourage subscribers to make simple changes at the end

Gmail's guidelines outline a few things that increase the chances of an email not going to the spam folder.

It's a plus if your company's email address is in the recipient's contact list. Request subscribers open an email from you, then click the ellipsis icon to the right. From there, they can add the address to their contacts.

It helps if recipients immediately mark messages from you as important. They can do that by clicking directly on the flag icon to the left of your email address or the name in the Gmail inbox list.

Alternatively, users can click an email, then select the three-dot icon farthest right in the row of icons above the subject line of the email. From there, they should select the “Mark as Important” option.

These methods teach Gmail that people appreciate those emails and want to revisit them.

3. Make email personal and engaging when possible

If you can include the recipient's name in the body of the email and highlight some features of the message that are not purely promotional, analysts say this also increases the likelihood of the content reaching the main tab.

Keep content short to increase engagement. Plus, be aware that too many links and images make the email appear to be not uniquely targeted to the recipient.

Likewise, avoid some of the spamming red flags that often apply to what people consider spam. These include all-caps subject lines, misleading subject lines that include “Re:” at the beginning even if you haven't communicated with the person before, and emails about topics the recipient thinks are irrelevant.

Emails that look personal and aren't promotional are more likely to reach Gmail & # 039; s main inbox. Click to Tweet

4. Send your emails individually (Or in very small batches)

You should also avoid delivering all of your marketing messages at once. Even if you're sending documents that research shows your target audience wants to read, repeated submissions send email providers — including Gmail — on the alert.

Limit a few mistakes in cold email do amazingly send in a few days by breaking down your recipient list into chunks.

5. Instruct recipients to drag the message to the main tab

Despite your best efforts, there may be cases where your message does not initially reach the Main Inbox. That's why it's smart to include a short message in the footer of an email that says something like “Didn't receive this email in your Primary inbox? Please click and drag our message to the Main tab at the top of your Gmail interface to indicate it's important. ”

When users do so, they'll get a message from Gmail asking if this is where they'd like to send your future emails. Encourage recipients to click “Yes” if they want to easily find your email in the future.

6. Advise everyone to check promotions tab and spam folder

When sending messages to your email list subscribers, page subscribers who visit after submitting their details will warn them to note that the first email they receive may go to the Promotions tab of Gmail or the Spam folder.

Advise them to check those areas regularly. Ideally, let people know when they will get their first message from you. Something as simple as, “Thank you for signing up! We will be in touch within a week” set expectations.

7. Aware of Gmail's Latest Features

Thanks for an important update , Gmail allows users to choose from five inboxes and switch between them at will. Hovering your pointer over the Inbox section to the left of your Gmail inbox will cause a downward arrow to appear. People can click it to change the inbox type.

The Inbox with the tabs you normally see is the Default Inbox. However, users can try Focused Inbox which combines Starred, Important and Unread emails, or choose Unread First inbox among other options.

If a customer contacts you after receiving the Main tab-based instructions outlined above and says they don't see any tabs at the top of their inbox, they may be using a different type than Default option.

No. 8. Using AI

Another important thing to note about the Gmail update is that it relies heavily on artificial intelligence (WHO). Even if your recipients don't apply the tips above to designate your emails as important, the Gmail app learns in the background and relies on general information based on user habits.

One of the AI-Driven Components is a driving feature. Google considers a number of factors to evaluate whether an email deserves a reply, including the frequency of previous interactions between sender and recipient. When possible, it reminds people that they haven't responded and prompts them to consider doing so.

After you move over to the cold email point and get started Nurture potential customers writing emails that encourage recipients to rewrite your correspondence can be helpful.

Go to Main Inbox

Whether you're emailing someone for the first time or interacting with a longtime customer, it's not always easy to make your email stand out enough in the main inbox. These tips will help.

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