Instagram is a great platform for influencer marketing and advertising, but it's not easy to generate organic clicks or conversions. That's because it doesn't allow clickable links in the subtitles, which limits the ability to build traffic.
However, difficult does not mean impossible.
It's not easy to generate organic clicks and conversions on #Instagram, but it's not impossible, @SEOSmarty said via @CMIContent. #SocialMedia Click to Tweet Here are some final steps to start seeing more converting traffic from your Instagram channel:
1. Create eye-catching content
While quality content is important to any tactic, it's really the foundation for Instagram. You want people to stop scrolling when they see your update – otherwise, there's nothing else you need to do to get clicks.
You need “stop scrolling” content – catchy enough that people pause from scrolling their feed to see your post and read your caption.
Like all great content, creating this content involves a lot of brainstorming, competitive analysis, and testing. Instagram content also asks you to improve Picture and video editing skills. Trying out new photo content creation and editing apps can make a difference.
VideoLeap
VideoLeap (Apple only) is one of the apps that inspires me, it's the most important to my content creation process. While using it, I'm coming up with more and more ideas about what I can do now and what I might try in the future.
The app is free with a three-day trial of premium features. This tool comes with professional video editing capabilities, such as green screen, chroma key compositing, video mixing, layer based editing, and video editing features like color fill, pixel binning, text overlays, etc
Use @AppStore's @VideoleapApp to create amazing #Instagram #video content, @SEOSmarty said via @CMIContent. #Tools Click to Tweet For example, you can overlay your video with another video:
It may take you some time to adjust to the app as it is packed with unbelievable features, but once you do, you'll find yourself creating Instagram content that's hard to beat.
In Video
For web-based video editing tools, InVideo is a great option as it allows you to create videos on a budget and does not require hourly training. It's the easiest and most affordable option I know of.
For web-based #video editing tools, @InVideoOfficial lets you create videos on a budget and doesn't require hours of training, @SEOSmarty via @CMIContent said. Click to Tweet Just take your screenshot to make a compelling video for an Instagram update or a story (or both). I like to use it to publicize social proof:
In addition, you can use many free resources to create videos to avoid any potential copyright infringement:
Cooperation
Ultimately, the most powerful driver behind creativity is collaboration. You need to add friends, colleagues, or employees to your ideation and content creation process. You can do this in many ways, such as building branding kit and how to use innovative project management tools . Alternatively, you can read through any of these co-creation and collaboration guides:
2. Use your CTA in the caption
The good old rule of conversion rate optimization (CRO) here works: Most people won't think to do something unless invited. This guide is especially true for Instagram, where people are used to scrolling and liking, not looking for links to click.
So don't forget to invite your followers to "click a link in the bio" but make it natural and meaningful. In other words, put this CTA in context, such as:
- “Click the link in the bio to read the full story.”
- “Click the link in the bio to watch the video in high resolution.”
- “Click the link in the bio for a free copy (or download)” of your caption subject or image.
You don't have to do CTA for each and every Instagram update. If you're updating your channel daily, invite some clicks once a week.
If your posts are daily to #Instagram, include a click CTA in the caption about once a week, advise @SEOSmarty via @CMIContent. #Social media Click to Tweet
3. Highlight your Instagram content
Other users who refer your content won't yield direct links, but it will get clicks to your profile page, including your link. Chances are many of those profile visitors will be curious enough to click your link.
You may want to create your profile in a way that piques curiosity and invites a click to generate more traffic.
To make your content stand out more on Instagram, spend time getting to know your followers and build your community . In any niche, there are Instagram accounts that curate creative images and videos through unique hashtags. They repost selected Instagram updates using those hashtags . To identify the people who curate that content and target them often, know those accounts and hashtags.
Here are some of the most popular Instagram managers:
Another way to stand out on Instagram is to target local business accounts. Tag businesses featured in your captions and through location settings.
Stand out on #Instagram by tagging a local business in your caption, @SEOSmarty said via @CMIContent. Click To Tweet Most businesses will repost your visual story:
4 . Create clickable stories
In addition to biological bonding, Instagram Stories is the only place where you can add clicks. To qualify for clickable stories, you need:
- Have at least 10,000 followers
- Verification your Instagram account
Once you're eligible, you'll see an option to add a URL when you add a new story. Clickable stories take viewers directly to your link after they tap or slide up:
If you want content ideas for engaging (click-attracting) Instagram stories, this paragraph includes a good list and tips for analyzing your story performance.
5. Optimizing landing pages for Instagram users
Finally, a step is often missed in any step traffic generation strategy , surprisingly, optimize that traffic for conversions. Here are a few ways to get the most out of your Instagram traffic:
Mobile device
Obviously, most Instagram users are using the app, so expect the majority of your Instagram traffic to come from mobile devices. Make sure your landing page looks good on mobile devices and loads quickly.
Finteza is a good way to monitor your landing page performance on any device and identify issues mobile users are having when loading your pages. Finteza also pulls report from Google's Lighthouse so it's easy to visualize what mobile users see first when your landing page loads:
5 second test
Instagram users interrupted their navigation to get to your page. Unless you get their attention within seconds, they will leave. I always recommend doing the five-second test to make sure your site makes a good first impression quickly.
Usability Hub provide that option, and unless you want them to find testers for you, the testing is free. Here's how to do it:
- Create a screenshot of your Instagram landing page on a mobile device.
- Create a new test inside UsabilityHub.
- Ask the contestants to tell you the first thing they see on the screenshot or whether they understand the content of the page.
- Get a link to your quiz and send it to friends and contacts to take it.
Use a tool like @UsabilityHub to optimize the clarity of your designs by measuring people's recall and first impressions, @SEOSmarty via @CMIContent said. #Tools Click to Tweet 
The quiz helps you understand whether your page is easy to understand and whether your selling points and CTA are attracting attention.
Another good idea is to run a heat map test on your page to visualize where people look and click when they land on it. Some great tools and plugins allows you to run these types of tests.
Carefully crafted CTAs
At the end of the day, you really need that Instagram traffic to convert. Make sure to know what you want your users to do on that page, and make sure the CTAs are relevant to your Instagram content. If you invite them to click a link for a free download, make sure the download is the first thing they see on yours. Landing page.
One of the most Instagram-friendly CTAs I've seen is web push notifications. Somehow, Instagram users don't mind opting into those. You can test this tactic using Push Monkey , require your website visitors to agree to receive web notifications from you. It's a great way to turn those one-time visitors into returning users:
A premium tool, Push Monkey allows you to set up smart triggers to customize those notifications based on traffic source (set: Instagram) and engagement on the page.
Use @getpushmonkey to set up smart triggers to customize notifications based on traffic source, said @SEOSmarty via @CMIContent. #Tools Click to Tweet For example, you can set it to only show notifications when website visitors don't click on your main CTA. This way, you won't distract your visitors from what you want them to do on your page in the first place.
More clicks from Instagram
Traffic construction is a constant struggle. There's no tactic that allows you to build it once and sit back and watch people come in. It requires constant testing and testing, and Instagram traffic is no different. These tips will inspire you to come up with new ideas and actions to create and fine-tune your Instagram traffic strategy, so you'll see more clicks coming from your funnel.
All tools in this article are suggested by the author. If you have a tool to recommend, feel free to include it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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