For an industry that didn't really exist until recently, the content marketing tech space very crowded. And despite the fact that there are hundreds of different platforms, they all seem to offer the exact same set of features: calendars, some fundamental analysis, and some integrations, all closed. package and sell through a a generic website with quotes from a happy customer and a bunch of bad logos.
When Contently's product team sat down to define the kind of technology we wanted to build, we told ourselves we'd try to do something different.
While other companies offer full-featured kitchen sinks, we decided to stick to what content marketers really need to be successful. While some companies collect data indiscriminately and dump it on people's hearts, we want to create analytics that help marketers learn and adapt, and ultimately help them decide what to do. what's next. And while other companies have tried to cut the road to content marketing success, we know that to be successful we must focus on challenging tasks that lead to lasting results.
We basically decided to build a content marketing platform smarter .
Digiday recently recognized this work by naming Continuity “ The Best Content Marketing Platform ” in the Digiday Signal Awards.
The Digiday Signal Awards commend “the technology platforms that underpin modern advertising, marketing, commerce, and publishing.” This win is an honor, not only because other winners include tech giants like Oracle and Salesforce, but also because Contently is, first and foremost, a technology company. In spite of Free creative talent is central to our success, but none of it would be possible without our technology.
Basically, what we aim for is Content marketing really drives business results , from brand awareness to direct ROI. We've been practicing what we've preached since the beginning by using our technology to publish our own publications (you're reading one right now) that have become envy in our industry. And our entire business is based on helping our customers achieve the same results.
This year, we made our platform smarter and more intuitive with the launch Content analysis , inline comments Story API etc — a big part of why we're lucky to count some of the best content creators in the world as our clients.
In the past few weeks, we have been recognized for our company culture our expanding rapidly , and now our technology. As a company, we pride ourselves on our ability to think differently for the better. With all this praise, it's important to take a moment to think about how far we've come. But now more than ever, we will continue to expect.
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