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If I were a bettor, I bet you recently read a headline that promises to make you more productive in no time. Maybe, just maybe, if you try 31 successful things everyone else is doing, you'll be 10x more successful. In 2017, there were 8 proven ways to increase productivity. This year there are ten. Through 2019, we will have fourteen verifiable ways to increase productivity that are relatively similar to what you read about in 2017.
If, according to the Internet, you have to — one person — to anywhere from eight to 31 ways to be more effective, how many strategies or approaches does the corporate marketing team need to try? 80? 150? More?
The first page in Google results can make productivity look like a snap. But it's not, and we all know it from real experience, especially when it comes to the enterprise marketing team.
Thankfully, there are organizations that are discovering the questions we're including in Google search. That's exactly what our friends from Workfront did in their annual State of Work report . Report This has been half a decade in the making. Each year, it reveals new things that I didn't expect to find but that are completely intuitive and somehow — even though we see and feel them every day — are overlooked.
Here are 5 of the things I liked best from the report.
Productivity Takeaway #1: We're Skeptical About Our Colleagues
Are you surprised to learn that in the United States, individual workers like you and I believe we are more productive than our colleagues? We also think we are more productive than leading the company. We rate ourselves as the most effective (8.2 out of a 10-point scale), our colleagues and managers as less effective (7.2), and the public leadership companies are the least productive (6,8).
This is of course not possible and is colored by proximity bias. We believe that the people we are closest to are more productive because we are more familiar with what they actually do all day. Work Status Report also support this point: 86% of us have no idea what our co-workers are doing.
86% of workers don't know what our co-workers are doing but we believe we are more than them efficient @workfront Click to post
Productivity lesson #2: Finding time to innovate is hard
One of the great puzzles in today's workplace is the idea that if we could think differently about how we approach our work, we'd be more productive. That's a solid theory, but in practice, it's a different story. Why? For starters, while 64% of businesses ask employees to find new ways to do things differently, only 40% of workplaces actually encourage employees to take the time to innovate. New ideas may exist. That happens. But, I wish this didn't happen, they wouldn't have matured without development and support, both of which take time.
64% of businesses ask employees to find new ways to do things differently, but only 40% of workplaces actually encourage employees to spend time innovating @ work facade Click to Tweet
Employers are starting to use innovation as an assessment tool for their teams. More than half of employees say innovation counts towards their job performance, but only 39% say their company encourages them to spend time on it. Further complicating the innovation puzzle are gender and age differences. Men are more likely to say that their workplace encourages them to regularly make time to innovate while women are more likely to say that they become accidental project managers at work, This leaves them no time to innovate.
More than half of employees say innovation counts towards their work performance, but only 39% say their company encourages them to spend time on it via @workfront Click to post a Tweet
Learning Outcome #3: We didn't eliminate unnecessary interruptions
You might be skeptical when you hear me say this (hey, the report says you might have doubts). Most of us know what we have to do at work. But (apparent tamper warning) it's hard for us to fulfill those responsibilities because disruptions and distractions keep us from doing our jobs.
What makes you lose focus? Love email? Unnecessary meetings? It is different for all of us. Follow Report on work situation , 45% of Beginners said they spend a larger percentage of the week on their primary job responsibilities than Generation X (38%) and Millennials (34%). Millennials often say that the biggest barrier to their productivity is the lack of standardized processes.
Millennials are more likely than Baby Boomers to say that the biggest barrier to their productivity enhancement is the lack of standardized processes. via @workfront Click To Post a Tweet
Unnecessary disruptions still affect business groups, so much so that 45% of us would rather go to the DMV, a destination not known for a stellar customer experience, than sit through a conference call. meaningless meeting. And, I love this quote: Baby Boomers would rather forget to brush their teeth in the morning than 50 pointless work emails.
45% of US workers would rather go to the DMV, a destination not known for having a great customer experience than sitting through a pointless meeting via @workfront Click to post a Tweet
Learning Outcome #4: We Believe in the Promise of Automation And Human
I have written a few articles on marketing automation. I believe that automation is good, not bad, if done intelligently and with purpose. Here is a takeaway from the report Job Status that I attract: on average, workers Say 37% of the day-to-day aspects of their work are automated and (this is the hot part) only 40% of their day Candlestick is automated. Are we close to automation saturation?
I'm curious to see where this goes. If businesses are more optimistic about automation, I wonder where the point of the reversal is. Because even though more than two-thirds of us believe we will be competing with robots, machines or artificial intelligence for our jobs in the not too distant future, 93% of us believe that Human contact will always play a role in the workplace.
More than two-thirds of us believe we will soon be competing with robots, machines and/or artificial intelligence for our jobs, but 93% of us believe there will always be a need for contact. of people at work @workfront Click to post a Tweet
Productivity Drawn #5: We Aren't Tuned To The “Right” Digital Toolkit
This lesson came as no surprise to me. Nearly two-thirds of U.S. workers say their business is undergoing a digital transformation, but we disagree on how that transition is shaping up. This is partly because we have different digital needs and work styles: Millennials (51%) are more likely than Gen Xs (46%) and Baby Boomers (40%) to say team Their companies are asking for more tools to manage their work, but executives disagree with those demands.
Finding ways to manage work, whether through a digital solution or otherwise, is the glue of productivity. Every month, almost half of us don't know we've got the job assigned to us. We remember the fact that we were given a complete assignment. Men were more likely to say they had no idea the job was assigned to them.
Men are more likely to say they don't know the job that has been assigned to them than women. @workfront Click to Tweet
Download all status of Work reports from our friends at Workfront . Is there anything from the study that tells you a different story about business productivity?
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