iTVC or online TVC is a newly formed trend, catching up with the rapid development of technology and the internet. It is the result of a drastic shift in traditional TVC and media activities. Let's learn more about this new type with Greenway in the article below!
What is iTVC?
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iTVC, also known as online TVC, is a type of online advertising exploited on social platforms such as Youtube. This solution is created to reach the most accurate group of potential customers based on optimizing the user experience and appearing organically according to the public viewing circuit.
Why is iTVC becoming a new trend?
iTV is usually exploited into a series of linked clips. Or use only 1 clip but no specific limit on duration like Bumber Ads (6s) or TVC (15s, 30s). Therefore, iTVC you can identify the right customer that you want, specifically in terms of demographics such as gender, marital status, age or interests, etc.
Coverage and spread with TVC online
As an online format, iTVC's main broadcast channel is Youtube - the world's second largest online video storage channel and the second most searched engine, after Google. Therefore, it is not surprising that the rating when reposting TV shows on Youtube is higher than when broadcasting on official broadcasts. Moreover, in Vietnam, Youtube has more than 35 million users, with time. watch an average of 45 minutes / day, in the top 10 in the world and in the top 5 in Asia.
In fact, up to 40% of 16-24 year olds watch online videos on YouTube and don't even watch TV anymore. Partly because most of the great shows on TV can be watched on YouTube any time you want.
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That's why iTVC has a dizzying spread and offers coverage even beyond that of traditional television.
Enhancing user experience
iTVC appears on a smart play mechanism, automatically playing when the user scrolls to the full video display screen. Therefore, iTVC can bring interesting experiences to users. From there, hit the emotions and intuition of the viewer with a clear message. Combined with images that attract, recall, and impact the public's mind about the brand and purchasing decisions.
In addition, online advertising is a 2-way communication method, the audience will be able to interact, express their personal views and clearly show their love and hate. This brings the maximum experience to the viewer instead of one-way like traditional TV.
Diversity on all smart devices using the Internet
Thanks to the display device selection feature, online advertising can reach potential customers anytime, anywhere, on many different platforms such as smartphones, ipads, computers, led screens, etc. internet required, any platform can be connected and show your iTVC. Same video but can be leveraged to make the most of online and social platforms.
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If Bumber Ads is only wrapped in 6 seconds and content creators can't do too much in that short period of time, iTVC allows us to be more creative. You can both use Emotional factors to exploit the insights of online viewers, like content that bring emotions of love, hate, idols, rich and poor, etc., while not forgetting the Funtional factors describing features, USP of products or uses, promotions, etc.
This gives brands more options and ideas to convey messages for their videos. Increase audience impression and brand recall.
ITVC brings privileges to viewers
Promotional videos will usually be 30 seconds in length. However with iTVC, the first 6s is a must. Therefore, doing good content in the first 6 seconds will bring "love at the first sight" from users. This is often overlooked in television TVCs, making it not very feasible to use the same video for both media channels.
Combining TVC and Bumber Ads iTVC brings the unthinkable, inheriting the outstanding advantages of both these genres.
And you just need to choose for your business the wise moves, the communication campaign will also have certain effects.
With the above knowledge and sharing, Greenway hopes they will be useful for your business and brand.
Thu Huyen – Greenway Vietnam
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