You are creating valuable content, and if all goes well, you are attracting new visitors to your website and blog. In addition to receiving direct inquiries about your products or services, you should use the interest of your visitors to build your email list so you can stay in touch with potential customers. this.
Use the interest of your website visitors to build your email list so you can stay in touch with them, @RtMixMktg advises via @CMIContent. Click to Tweet
Here are 14 types of options that you can use to grow your mailing list.
Opt to join together
First, let's take a look at the assortment of options you can use on your main site.
1. Squeeze page
Your pressed page is a Landing page with one goal – encourage visitors to subscribe to an email list your . The best way to ensure a conversion from your squeeze page is to focus on something that the visitor will get when they sign up.
For example, if you offer a free report, e-book, guide, tool, or lead magnet other , you should create a squeeze page for each category. While lead magnet ads in social media updates and bios, guest author bios, paid ads and other marketing channels, link to this engaging page.
If you offer free reports, ebooks, tutorials, tools, or other lead magnets, create an introductory page for each one, say @RtMixMktg via @CMIContent. Click to Tweet
Some sites even use compressed pages for their homepages, although this is not recommended for larger businesses. target such as selling products or services.
Like most landing pages, your about page should include only relevant content to entice visitors to opt-in to your email list. You should remove anything that might be a distraction, such as menu bars, sidebars, and other content that is not relevant to the target receiving the selection.
In addition to using your website template or theme in conjunction with the opt-in forms provided by your email marketing platform, specific services can help you create optimal engagement pages conversion conversion. These include Unbounce , Instapage and LeadPages .
Services like @unbounce, @instapage or @leadpages can help you create conversion-optimized engagement pages, says @RtMixMktg via @CMIContent. #Tools Click to Tweet
2. Toolbar
Do you see at the top of web pages toolbars that disappear as you scroll or scroll with you down the page? They can also be used for opt-in forms. They are great for website owners who want to book opt-in form first no popup.
Tools that can help you create a toolbar opt-in form include Hello Thanh , sumo and OptinMonster .
Don't like the pop-up CTA? Use the toolbar with opt-in forms via @thehellobar, @sumome or @optinmonster, @RtMixMktg via @CMIContent said. #Tools Click to Tweet
3. Title
If you want to take a bolder approach, choose the title -in the form of possibly the answer. They are designed to use more real estate so cannot be ignored.
Header join options can be created using WordPress plugins like Plugmatter and website templates or themes designed with opt-in form headers.
You can create header options using @WordPress plugins like @Plugmatter and site templates, says @RtMixMktg via @CMIContent. Click to Tweet
4. Footer
Toolbars can be added at the end website as well as head to capture options. Alternatively, you can place an opt-in form in the footer of your website to ensure that people who have reached the bottom of the page won't leave without providing you with their email address.
5. Slideshows
Slide-in creates the motion of the popup but not the popup. Therefore, they are noticed, especially when they are timed properly. They need to give people enough time to decide if they like your site, but not so much time that the visitor has left.
Tools that can help you create slide opt-in forms include sumo , OptinMonster and Qualaroo .
Tools for creating slideshow participation forms include @sumome, @optinmonster or @Qualaroo, said @RtMixMktg via @CMIContent. #Tools Click to Tweet
6. Pop-ups
Pop-ups are one of the most familiar forms of opt-in recently, and for a good reason. HubSpot's data scientist even found that it helped increase email opt-ins without hurting anything else.
Many, many tools that can help you create pop-ups . You just have to decide if they work on your website platform, have the style you want, and come up with timing options that you want to try for your site. These tools include Sumo, OptinMonster, Dominate pop-ups and PopupAlly .
Use pop-up opt-ins like @popupdomination, @sumome, @optinmonster, #PopupAlly, say @RtMixMktg via @CMIContent. #Tools Click to Tweet
7. Exit intention
For those who don't want to interrupt visitors until they're ready to leave, there are pop-ups based on exit intent. These pop-ups detect when someone is trying to navigate away from your site, and at that point launch your popup to opt-in to the email.
When a visitor is about to leave, launch your popup to opt-in to #email, says @RtMixMktg via @CMIContent. #Conversions Click to Tweet
Some of the previously mentioned popup tools like Sumo and OptinMonster have exit intent options. Additional tools include Picreel , OptiMonk and Exit screen .
No. 8. Suggested content
Develop smarter recommendations and content paths for visitors that will provide more content consideration with preferences, clear content paths, pre-opt-in preview, and multiple-view opportunities content on the same page. It allows you to add links and content centers. You can combine content with bounces, pop-ups, slideshows and other ways to increase content consumption and convert . Tools for this include Hushly , Uberflip and Pathfactory .
To personalize the #content experience for site visitors, use tools like @MyHushly, @Uberflip or @pathfactory, @RtMixMktg via @CMIContent said. #Conversions Click to Tweet
Opt-in to e-commerce
Next, let's see how you can use your online store to help build your email list.
9. Discount popup
E-commerce stores can use discount as a lead magnet for their selections. Most tools that allow you to create a pop-up at a specific time or when an exit intent is detected will allow you to use this discount opportunity instead of an offer for an ebook or newsletter free. Just remember to immediately provide the discount code on screen or via email.
10. Order Checkbox
Quite popular e-commerce stores include a small completed checkbox to add a customer's email to a mailing list after a purchase. You should also consider adding this to your checkout process.
You can find options to do this using tools, apps, or cart add-ons by running a quick search for email marketing or the email checkbox for Adobe Commerce , Shopify , Big trade and other major platforms.
Opt-in to the blog
Now, let's see the specific engagement options with blog content.
11. Sidebar
The top right of your blog's sidebar is the main real estate for opt-in forms. Many people who are already signing up for your email list will naturally look for it there, so even if you're using other types of opt-in forms, make sure this one is on your blog as well. friend.
12. Content Upgrade
If you have a great blog post that can be enhanced with a free gift, then consider making it an accessible content upgrade for readers once they opt in.
For example, if you have a post on keyword research , an opt-in content upgrade can be a spreadsheet template to organize your research. Or, you can simply include a lead magnet that is highly relevant to your post's topic.
You can either link to the squeeze page for a content upgrade or use the pop-up form opt-in trigger link.
13. Footer
After everyone finished reading a great content , they're more likely to subscribe to your email list so they don't miss out on another great piece of content. This is why the post footer option is a great choice.
You can use this option with magnet offers or provide a simple message that tells subscribers they can get more similar content delivered to their inbox.
14. Comment Checkbox
When people leave a comment on your blog, chances are they're leaving an email address with the comment.
MailChimp offers a WordPress Plugins allows you to add checkboxes to comment forms and contact forms so that people can simultaneously subscribe to your email list.
. @MailChimp has the @WordPress plugin to add checkboxes to your comment and contact forms so everyone can register simultaneously, said @RtMixMktg via @CMIContent. #Conversions Click to Tweet
Choose a better opt-in strategy
As you can see, there are ways to encourage people to opt-in to your email list from your website or blog (or even during your checkout process). While you don't want one opt-in form to be duplicated with another, you do want to use a variety of opt-in form types so that you connect with people who are ready to subscribe to your email list at the time. they are ready. Adding just a few of the options above can dramatically increase the size of your email list.
Please Note: All tools mentioned are identified by the author. If you have a tool to recommend, feel free to add it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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