In this article, we will learn about what Moz is and the products they offer for your business.
What is Moz?
Moz is a popular SEO tool All in One allows you to explore and monitor the parameters of the website.
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Moz allows to check parameters, such as:
- Inbound links
- Link domains
- Domain authority (DA)
- Page authority (PA)
- Spam score.
Rand Fishkin and Gillian Muessig founded Moz in 2004 as an SEO-focused company. Fishkin created Moz to help businesses integrate SEO into their digital marketing plans. Moz started as a SEO blogcalled SEOmoz, for professionals to share their research and ideas.
As SEOmoz became more popular, they turned into a consulting firm. In 2013, SEOmoz changed its name to Moz and started focusing on providing SEO tools and services to help businesses grow.
Today, Moz offers software, video tutorials, and community advice to help people become more proficient in SEO.
Moz's potential
Moz is especially useful when planning and monitoring the Link Building process, as the tool provides the following data: inbound links (number of backlinks), new and lost linking domains, Backlink Profile.
Unlike other SEO tools, Moz has a much larger (and ever-expanding) link base, totaling over 35.5 trillion. Moz also offers a free web browser extension, MozBar.
The Moz tool allows you to quickly analyze the performance and potential of pages in search results. It presents results on a scale of 0 to 100. It is recommended that you use it to compare data, especially regarding the parameters provided by Ahrefs, another popular SEO tool.
Moz's products
Moz offers two products to help businesses with their SEO campaigns. Let's take an in-depth look at what they have to offer.
1. Moz Pro
Moz Pro is an all-in-one tool that helps businesses manage many aspects of their SEO campaign. This is a great tool to use in addition to Google Analytics.
Moz Pro helps you better understand your target audience. When visitors land on your website, you gain insight into how they got there. You see if they come from paid advertising, search or social media.
This tool helps you learn how people search for your business. You'll get a better understanding of what keywords your audience uses to find your product or service. Once you know what your audience uses to find your business, you can rank for those keywords to drive more qualified leads to your page.
The purpose of SEO is to make your website rank higher in search results. Since 75% of people don't see results past the first page, it's important that you continually work to improve your website's ranking and reach more valuable leads.
With Moz Pro, you can see if your campaign is relevant to your target audience. It allows you to track how you rank for certain keywords. You will also see how you rank for certain keywords compared to your competitors.
Moz Pro allows you to track searches by Local and Country. You will have an overview of your campaign and better understand how your website is ranking compared to the competition.
When you use Moz Pro, they provide their own crawler for your website. This crawler will crawl your website to find problems and fix them. It is important that you fix the issues encountered to prevent your audience from having a bad experience on your website.
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Moz Pro's crawler continuously scans your website for problems. It crawls your site for errors and reports errors as soon as they find them. This allows you to fix errors quickly and efficiently.
Moz Pro also offers features like page optimization and link opportunities. They offer a variety of tools to help your SEO plan succeed.
The cost for Moz Pro varies depending on your plan type and whether you choose to pay monthly or annually. Prices vary from $99 – $999 per month for a monthly plan and $79 – $799 per month for an annual plan.
Type of plan
Package price
Annual package price
Standard
$99/month
$79/month
Medium
$179/month
$143/month
Large
$249/month
$199/month
Premium
$999/month
$799/month
You can learn more about what's included in each package here.
2. Moz Local
Moz Local is another piece of software from Moz focused on helping Local businesses optimize their listings.
First, you need to verify your business listing on Google or Facebook. These local listings are an important part of SEO because that's how users can find your business location.
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Once done, Moz local will complete your business listing. Once your listing is prepared, Moz will prepare your listing for distribution and then distribute it on search engines. These search engines index your website and new customers find it.
With Moz Local, you can choose between two plans for Local business.
Moz Local for Small Business
Moz Local is a great choice for small businesses with 1-99 locations. Moz Local makes it easy to optimize your business listings. They only ask you to fill in the data once per location. The rest of the information is automated.
It sends information to the search engines and directories your audience uses most. Automation makes it easy to make quick changes or fixes across all of your local listings. This prevents you from repeating duplicate tasks or lists.
Moz Local is a good way to build trust with your audience. It helps you to prevent forgetting data or posting incorrect data. This increases your trust with the search engines and makes them see you as a legitimate local resource.
As a local business, reviews play an important role. With Moz Local, you'll get a notification when someone reviews your business on a popular website, giving you a chance to respond right away. It helps you run your business in a positive direction.
Moz Local for business
Moz Local also offers a business option for businesses with more than 100 locations. This program focuses on implementing more automated solutions to help prevent repetitive tasks. When you have more than 100 locations, automation is an important part of allowing your business to focus on more important tasks.
With Moz Local, you will understand how search engines rank your website. Moz Local provides automated services to review your website and identify areas for improvement where your website is lacking.
It also helps you understand how customers interact with your listing. You'll get insights on how you can improve your listing to make it better for search engines and your visitors.
Moz Local will also help you find areas for improvement. If there are problems with your website, Moz will notify you to fix them. It helps your website perform at its best.
The Moz Local Small Business and Enterprise plans are priced the same. The type of plan you need determines your costs.
Type of plan
Annual cost
Essential
$99
Professional
$179
Premium (Enterprise)
$249
With all plans you will have access to local data management. This allows you to optimize your performance in Search Local. You have control over your data and can manage it to help your website perform better.
Each plan also offers SEO analytics.
These analytics will help you improve the performance of your local website. It's a great feature to have as it helps you analyze website performance and improve it.
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