iframe>
Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there is a lot of confusion surrounding this concept.
What is personalization in digital marketing?
Personalization is the process of knowing the needs, preferences, and concerns of your current and future customers so you can serve them exactly what they're looking for when they're looking. When done right, personalization can help you better engage your customers through the right communications, deliver exceptional customer experiences, increase customer loyalty and retention, and at the same time improve customer satisfaction. sales increase time.
Boston Consulting Group predicts that by 2022, $800 billion in revenue is likely to shift to 15% of companies that are entitled to personalization. So here are some great tips on how to use technology to make your personalization goals a reality.
Boston Consulting Group predicts that by 2022, $800 billion in revenue is likely to shift to 15% of companies that are entitled to personalization. Click to Tweet
1. Smart Content
Smart content (also known as adaptive or dynamic content) refers to aspects of an email, ad, landing page, or website that can be changed based on past behavior or user preferences . You can think of it as tailored content for the person viewing it.
HubSpot allows you to create smart content for your audience using their location, demographics, device type, referral source, and language as criteria. It does so using cookies stored in the visitor's browser.
HubSpot allows you to create smart content for your audience using location, demographics, device type, referring source, and language as criteria.
When someone visits your website for the first time, HubSpot will analyze the device type, language, location, etc, and if they meet any of your smart rules, they will be shown the content. related to them. On subsequent visits, HubSpot uses their stored cookies to retrieve information and display relevant content based on smart rules that you have set up.
These features are currently available to HubSpot Marketing Hub Enterprise and Professional Customers. You can create smart forms, CTAs, or rich text modules in your emails, landing pages, or websites.
Here's an example of clever email content from e-commerce brand Myntra. Based on the products added to the user's wishlist, Myntra will send them an email to remind them of these items and encourage them to make a purchase. Personalized so help better attract customers and increase sales.
Here's an example of clever content in an email from e-commerce brand Myntra.
2. Personalized Videos
Video is one of the most popular forms of content among users of all ages today. Medium, people spend 6 hours and 48 minutes watching online videos every week . What else? The average time people spend watching videos has recorded a 59 % increase since 2016.
On average, people spend 6 hours and 48 minutes watching online videos every week. Click To Tweet
The main reason people love to watch videos is because of their highly interactive nature. In fact, a personalized video can be Best form of interactive marketing think that video messages are better preserved. Therefore, it is not surprising that 68% of people prefer watching videos when learning about a new product or service through texts, infographics, eBooks, and presentations.
So you can leverage this engaging form of communication to achieve your personalization goals. When you send a personalized video to your customers or potential customers, it can make them feel special and can encourage them to share it online to create a viral campaign.
You can take advantage Vintom to create personalized videos for your audience using personalized voiceovers, dynamic images and data, geolocation, etc. This is an example of such a video.
[embed]https://www.youtube.com/watch?v=4qlcKdM4M8U[/embed]
3. AI Chatbots
Chatbots are nothing but automated programs designed to reside on apps like WeChat, WhatsApp, Facebook Messenger or on websites that allow your visitors to access useful information or get support. right away. AI-powered chatbots are great at engaging your potential customers and can help provide them with a highly personalized experience.
Example: one of Best Chatbots in Singapore can be seen on a cohabitation company, Hmlet's website. It is designed to help users find a new home very easily. It starts the chat experience by asking some questions to understand the user's preferences and concerns. It then assists you to find the information you are looking for.
Chatbot Hmlet starts the chat experience by asking some questions to understand the user's preferences and concerns. Then it assists you to find the information you are looking for.
4. Exit the Intent Pop-up
Did you know that only first% Do your first-time website visitors really intend to make a purchase? The rest are simply looking for information about your product or service or their price and will leave as soon as you find it.
Only 1% of your first-time website visitor actually intends to make a purchase. Click to post a Tweet
What if you could capture some of these leads? This is where personalized exit intent popups can help you. These pop-ups will appear on the user's screen whenever they try to leave your site. Studies have shown that 35% of lost visitors can be re-engaged using these pop-ups.
OptinMonster is a solution that makes it easy to create exit intent popups and capture some traffic on your website.
OptinMonster is an example of marketing automation software that can help you create exit intent popups easily and capture some traffic on your website. The moment a user tries to press the X button on their browser, you can show a pop-up that takes up most of their screen (to get their attention). For example, the pop-up below will take up your entire screen whenever you try to leave Neil Patel's website.
How to make your personalized goals come true
While personalization can be a rage right now, you shouldn't attempt to run before you can walk if you're new to the game.
Are your customers ready?
The first step towards this is to get to know your customers well. Are they satisfied with your service? What do they want you to improve? The answers to such questions can be a great starting point for understanding whether they're ready for personalization. You can take advantage of tools like Qualaroo or SurveyAnyPlace to deliver such surveys and gather insights.
Weigh the benefits and costs
The other thing you need to do is think strategically about what problems personalization can help solve. Personalization will involve a lot of data collection, analysis and targeting, which means there will be some serious complications.
You'll need a whole system to manage your data plus there will be additional costs for content management or custom experiences. So you'll need to think carefully if the benefits of personalization can outweigh these additional costs and complications.
B2B vs. B2C Personalization
You also need to remember that Personalization B2B will be more complicated than B2C because there are several decision makers in the B2B sales process and customer journey fragmented. However, it is not impossible. It is important to ensure that you provide each stakeholder with personalized information and content that may be of most interest to them.
Without a doubt, effective personalization can bring many benefits, including better customer engagement and greater ROI. However, you will need to have a rigorous testing program before you begin.
Smart content, personalized videos, chatbots and exit intent popups are both pretty useful tools to have in your arsenal but make sure both you and your clients are ready for them.
Post a Comment
Post a Comment