What is content management in social media?

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A question we often hear from Our social media consultant The client is, “What is social media content management?” and “how can I do it properly?”

Find out now with Convince & Convert strategist Lauren Teague.

What is content management in social media?

Social media content management is the premise that you don't actually have to write or produce all the content that you publish.

Content curation is about finding content that your audience will find important or useful and repositioning it in a way that serves both your organization and your audience.

To curate content your audience will enjoy, start by going through your email newsletters, searching social media, following relevant hashtags, or other keywords. and subscribe to Google Alerts for related terms.

Save that content for future use – use a swipe file or your social media management system. Get ready to add to social media and content calendar yours in the future.

Why should you curate content for social media?

A key benefit of sharing curated content, rather than just content you create, is that curated content helps you keep up with the demands of social media algorithms and the frequency of your content. content you need. For example, the half-life of any tweet is less than 20 minutes. If your goal is to appear in your audience's Twitter feed or other feed and your content expires within 20 minutes, then you need enough content to share every hour that you want to be in your audience's feed.

It is nearly impossible to create 12 or 24 pieces of content a day without taking advantage of content curation, such as reposting or republishing links, photos, videos—or pieces of content. Another great you have found.

What is the key to successful content management?

The content you curate should be useful and relevant to your audience. While it's fun to curate cat memes, your audience may be horse owners and feline vehicles that won't really talk to them — that kind of content isn't relevant. Before long, they'll kick you out, your content will be less engaging, and algorithms will adjust how they display it.

The content you curate needs to be both relevant and informative as any other content you want to publish. Also, you don't want to just link to other people's content. You need more context around why you're sharing it.

For example, if you're writing content for an email newsletter, you might include an introductory sentence or two that talk about why you've included a certain link or why someone should click it. The same goes for social media. If you're curating and sharing, take the time to explain why it's relevant and why it captured your interest or attention and. Use 140 characters or comment spaces to explain why. That gives you the opportunity to make your own decisions about or around the content – whether you agree or disagree with it.

What is the ideal match for Original Content?

The ideal combination of the amount of content you should initially produce versus curator may vary.

Don't be afraid to publish and share more curated content, especially when you're focusing your efforts on creating longer, richer pieces of original content. It will help keep your feed up to date if you can manage the setup and forget it.

Your social media publishing schedule is a reasonable 80%, 70%, or 60% of your curated content versus your own 20 or 30%, especially if you do the stuff we just talked about, such as including a sentence or two in your own thoughts about why you're sharing, reposting, or reposting a piece of content. It's a great way to get visible, but without the stress of producing too much original content to keep up with the algorithms.

Conclude

Content curation is a really great idea for social media, especially Twitter and Facebook, and of course, Pinterest is all about management. As you move forward, you can include curated content into your own website content and your email newsletters. Remember, collect and share the best of the internet and always make sure it's perfectly relevant to your audience.