For SEO, content is like building bricks. No matter how Google changes its algorithm, content is always the first factor to evaluate a quality website.
In the previous article, Carly shared with you about "what are keywords", how to optimize SEO keywords for the website. Next, we would like to go with you to learn about content, and why content is the first factor to evaluate the ranking of a website.
You are viewing: What is Content?
What is content?
Content – translated into Vietnamese means the content of a thing, event, issue… This content has many effects such as conveying a message, conveying your story to people. Or maybe this content is used for PR, service/product advertisement, product/news review...
Usually, there will be 2 categories that you care about when it comes to content. That is content marketing and SEO content.
Content Marketing
Content Marketing is a marketing technique, distributing valuable content to attract customers, create specific value and profit. There are different types of Content Marketing and there are many different ways of delivering content. The most popular are: Infographics, Webpages, Podcasts, Videos, Books.
Besides learning What is content?content marketing, types of content marketing, you should also research how to start content marketing to make content really attractive and valuable.
Today, there are many companies that specialize in providing content marketing services, along with SEO and product PR. In order to create the reception of the reader, you must really understand what the customer needs. Above all, you must Offer unique, engaging contentthereby highlighting the value of the product that I want to introduce.
Content SEO
As for SEO - Search Engine Optimization (optimization with search engines), content is the content on a page of the website. You can use many different ways to convey information to the reader. These ways can be articles, images, videos… The better the SEO content, the more attractive it is, the more potential customers will visit your website.
How many types of content are there?
Content can be classified by function such as: entertainment content, informational content, utility content.
Entertainment content
True to the name, this is the type of content provide entertainment, laughter, fun and moments of relaxation for readers. The benefit of this type of content is that when posted on the internet, viewers read and impressed with it, they will share and spread this content to other channels.
Eg: Homemade yogurt, delicious as home.
With this manipulation from customers, brands can take advantage of this to promote the brand name to spread further. This way also helps to reach a wide range of customers without spending much on advertising (taking advantage of the viral and communication effects from connecting customers).
Some medium and large businesses, entertaining content often use stories as their strengths. This usually won't emphasize data or utility, but mainly focuses on humor, the ability to create laughter to be a viral factor, making people talk non-stop. Thereby spreading information about brands and products to a large number of users.
Such as: Milkita milk candy is made from milk.
Occasionally, entertaining content is also made in an emotionally focused direction (creating a touching situation) and gets the same effect as humorous content.
Content provides information
Building professional content will certainly not be complete without this type of informational content.
This can be understood as Useful information for customers, helping customers solve problems in life. From there, we can integrate brand information into the ad.
For example: Camelion battery dealer in Hai Phong
New, unknown companies or brands with many direct competitors can use this informative content to create sympathy to attract customers.
Reference: Learn IC LM7809
The information sent to customers can be broad, broad and relevant to the product or service you need to market.
However, this type of content will often go viral slowly and require long-term content investment.
Utility content
Utility content is a type of content created to Solve customer problems. This type of content is often targeted by companies to remind customers of their brand.
Example: Elimen Plumbing Repair Manual
The advantage of utility content is that it can count the number of times used by customers through clicks, downloads, and uses. However, it requires businesses to invest seriously, ensuring customers have the most enjoyable and useful experiences.
The most popular types of content
Blog articles, Articles
This is the most basic and simplest form of content creation. A blog post that customers care about can have incredible results for your business. A good blog post also brings the best daily traffic for me. Example: Detailed instructions on how to run Google ads.
How to (How to)
Introduction, how-to guide is a popular type of content, especially in the field of SEO and Marketing. On this Blog we have many tutorials on how to do such as:
- How to write Google Ads ads - read and do right away,
- How to SEO images – from basic to advanced…
List format (List)
Listing content will have endless appeal. You can read a few articles related to the list such as:
- SEO Tools
- Website ranking tools – Extremely useful in SEO!
Infographics
Most images, infographics are viewed more, shared more and liked more than other types of content. They are the fastest, most intuitive way to get your content in front of your audience.
Eg: …
Infographics are liked and shared on social media 3 times more often than other content. Its viral potential is very high.
Video format
Video is considered a separate, diverse and colorful content world. However, no matter what form the content is, it needs to convey the message to the audience in a concise, convincing way. And a good video is a video that satisfies the above factors.
Eg: …
Interview format (Interview)
A private interview means you will have exclusive information. This type of content is easy to generate sudden traffic because the interview is unique. Only you can have this information. This form is commonly used in developed countries.
Example in Vietnam: Prime Minister Nguyen Xuan Phuc gave an interview about the results of the ASEAN and ASEAN + 3 Special Summits on COVID-19 Epidemic Response
E-book format (Ebook)
This is a long form of content packaged in a different format, usually as a PDF. An ebook is a product that can be downloaded for free, available in exchange for a new email subscription. This is also a powerful way to share your knowledge with others.
Type of Review (Review)
Each industry has its own unique array of products and services. What you need to do is share your experiences and reviews about the above products and services.
Example: Delicious snacks in Hai Phong.
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And there are many other forms of content such as: Memes, Tips, Postcat, Webinar, Case studies… However, they are not very common, so I will not introduce them in detail here.
Reference: Measuring the danger of super giant monsters in Monster Hunter
Steps to build professional content
Building professional content needs diversity and richness in content. To do this, you can take advantage of the variety of content types available today.
Here are a few steps that Carly wants to share with you to create the best content.
Step 1: Build an overall content plan
You need to have careful planning to build new content can be successful in the long run.
Usually, a content project will be done on a monthly, quarterly or yearly basis. In this project plan, you need to list in detail the ideas, content, topics that you want to implement in a specific timeline.
You can also rely on the company's ongoing campaigns to plan the most appropriate content. Or in the case of running out of ideas, you can take advantage of times like festivals and events to incorporate them into your plans.
Step 2: Make up content for the content
Building content for a content is a basic skill that any content writer must know and equip themselves with.
For professionals, building a content framework is an obvious thing, a built-in reflex. And if you are not professional enough, try to have a layout idea ready for the article.
If you're familiar with implementing content quickly, writing an article with only the main points, then you can bullet point the main ideas you need for a particular content. Otherwise, you should need a more detailed outline to avoid forgetting later.
Step 3: Collect information, produce the most unique content
Always be ready to research the number of people interested, the number of interactions, the content that people are interested in. From there, don't just focus on creating clichéd content, but focus on data research first.
According to statistics, content with research investment, with specific metrics will often be liked and create more credibility with customers than content with only innocuous information.
Step 4: Edit, put creative elements into your content
After you have completed the rough part of a content, you should consider including creative elements, surprising the viewer, especially right in the title.
Many successful copywriters spend all day refining their headlines like editing an entire article. If the title is not good, or is "bland", the viewer will not care about the content inside. That's why content creators often care about their headlines.
Step 5: Run a test and determine your favorite audience
After you have completed the content, you can run tests, publish them on your business's communication channels (website, online articles, newspapers ...) and see the reaction of your readers.
This way, you can research and confirm what your customers love. From there, you will easily optimize other content.
Depending on your goals, you can take note of the quantity or quality of content released. If your goal is the number of visitors, then the number will meet your needs. However, do not choose too poor quality content because of that. You should balance between quality and quantity for the best fit.
Step 6: Optimize the original plan
Optimizing and improving the plan regularly is something that should always go through the content making process. Reviewing the mistakes made, improving the plan every day is something that you should consider and apply.
To produce enough and worthy content to rank, you need a strategy and specific goals. Follow the step-by-step strategy with certainty and we are sure your content will get its rightful position in the google rankings. Hopefully through the article "What is content?”, Carly can give readers a more overview of the content, about the steps to create a quality content.
If the above content is still not convinced, please give your opinion about the content in the comment section! We are always looking forward to you.
Good luck!
See also: What is imperialism? The motive of pursuing imperialism
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