What is a communication channel? Popular media channels today

Businesses and shops are always wondering how to effectively convey business strategies. In which, the media plays a very effective role and determines the success of that communication campaign. So what are communication channels and media? What are the current popular communication channels? Let's find out together!

What is a communication channel?

What is a communication channel? A communication channel is a private or public way to transmit a message from the sender to the receiver, from where the information is transmitted to the masses. Currently on mass media channels or specialized means that anyone can register or catch the broadcast. Specialized channels are usually used by an individual or a group of people, it is important that the medium of communication can be a person be it a print or electronic device.

There are two main types of communication channels: direct and indirect channels

Direct communication channel A communication channel is a private or public way to transmit a message from the sender to the receiver, from which the information is transmitted to the masses. Currently on mass media channels or specialized means that anyone can register or catch the broadcast. Specialized channels are usually used by an individual or a group of people, it is important that the medium of communication can be a person be it a print or electronic device.

Direct channels are divided into referral channels and social channels.

Indirect communication channels: Messages directed to viewers without direct contact or communication. These include mass media events. including media in the form of direct mail publications, newspapers and magazines, radio and television broadcast media, electronic media of audio and video tapes, video discs, the internet, social networks, forums, and means of displaying signs and posters. Most indirect messages are delivered through paid media.

Media?

For the purpose of conveying the message and content of a Marketing strategy. The media targets the target customers to promote sales, increase sales, increase conversion rates.

Currently, there are many media that apply all available skills and promote their ability to effectively convey accurate information to consumers. Some of the popular media today are as follows:

The Internet is the most used means of communication, especially the powerful tool that is social media.

Television was the next most popular medium, its presence was a big change for mankind in the 20th century and it is still an important tool today.

Newspaper is a medium that is also popular and has existed for a long time, this is also a media preferred by businesses because of its reliability.

In addition, there are a number of other types including: books, radio, advertising, tapes ...

This new media landscape opens up more opportunities for media companies and advertisers to reach and interact with audiences, and it is more important than ever for stakeholders to do so. How to understand and exploit rapidly changing media consumption habits. Understanding what communication channels and media are will be an advantage to help businesses choose the right channels to target the right customers. Nowadays, with the trend that people are gradually living in a digital environment, the media is a useful tool to increase coverage with customers and help generate revenue for themselves.

What is the actual influence of the media?

What is a communication channel? Media is increasingly developing and crept into every part of people's lives. In fact, it has the following certain effects:

Mass communication

Is the process with the purpose of conveying mass information to the target audience of the business in a oriented way. Effective media such as leaflets, signs, catalogs, newspapers, etc. have strong influence and spread.

Personal communication

Is a media that owns channels of phone, message, interaction, personal dialogue, .. that can help increase the brand recognition level of the business with customers.

From there, create a database of potential customers, old customers and target customers.

Social media

Media is a form of marketing that relies on interaction and the power of spread to convey a business's marketing message. Some social media channels like Facebook, Blog, Youtube, etc.

Popular media channels today

Owned Media

What is a communication channel? This is considered the most basic and popular communication channel in marketing. Owned Media is a combination of media that a business owns and owns such as a website, fanpage and youtube channel.

This is a sustainable communication channel and the starting point for the next communication channels in marketing. Owned media brings long-term stable effect, creates a high level of trust for customers and plays an important role in determining the success of a business' marketing campaign.

Paid Media

To put it simply, Paid Media is advertising. Businesses will have to pay to use media such as Facebook ads, Google ads or Zalo ads to convey their messages to potential customers.

The advantage of Paid Media is that it helps businesses reach potential customers quickly and almost immediately after setting up ads. Ads will be delivered to the right target audience. Paid Media allows businesses to reach millions of customers in a short time.

Earned Media

If Owned Media is about businesses talking about themselves and using Paid Media to spread messages faster, Earned media is at the opposite extreme. This is a highly reliable communication channel and also brings a lot of value to businesses.

In fact, Earned Media is often mistakenly defined as a PR (Public Relationship) activity. However, Earned Media is not a PR activity but a communication channel that represents how others talk about the business brand. This can come from press sources, celebrities and from the business's own customers. When they feel satisfied or excited about your product/service, they will share or mention it to others.

Although Owned Media, Paid Media and Earned media are three separate media channels, the way they work has a very strong interaction with each other. Therefore, if businesses only focus on a separate communication channel, it will be difficult to achieve the expected results. Businesses should take advantage of the power of multi-channel communication and combine these channels together smoothly to achieve effective marketing and high profits for the company.

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