What is a communication channel? Current basic communication channels

Communication is the process of exchanging information, interacting with each other between two or more people, enhancing mutual understanding, changing perceptions. Currently, companies and businesses are constantly promoting communication to be able to advertise the products and services they provide as well as promote their own brand image. These communication activities are related to marketing issues in business. Therefore, it is done through communication channels. Through research, we would like to introduce to you a few basic communication channels, serving effectively in the communication process for companies and businesses.

What is a communication channel?

A communication channel is a private or public way to transmit a message from the sender to the receiver, from where the information is transmitted to the masses. Currently on mass media channels or specialized means that anyone can register or catch the broadcast. Specialized channels are usually used by an individual or a group of people, it is important that the medium of communication can be a person be it a print or electronic device.

There are two main types of communication channels: direct and indirect channels

Direct communication channel A communication channel is a private or public way to transmit a message from the sender to the receiver, from which the information is transmitted to the masses. Currently on mass media channels or specialized means that anyone can register or catch the broadcast. Specialized channels are usually used by an individual or a group of people, it is important that the medium of communication can be a person be it a print or electronic device.

Indirect communication channels: Messages directed to viewers without direct contact or communication. These include mass media events. including media in the form of direct mail publications, newspapers and magazines, radio and television broadcast media, electronic media of audio and video tapes, video discs, the internet, social networks, forums, and means of displaying signs and posters. Most indirect messages are delivered through paid media.

Media?

For the purpose of conveying the message and content of a Marketing strategy. The media targets the target customers to promote sales, increase sales, increase conversion rates.

Currently, there are many media that apply all available skills and promote their ability to effectively convey accurate information to consumers. Some of the popular media today are as follows:

The Internet is the most used means of communication, especially the powerful tool that is social media.

Television was the next most popular medium, its presence was a big change for mankind in the 20th century and it is still an important tool today.

Newspaper is a medium that is also popular and has existed for a long time, this is also a media preferred by businesses because of its reliability.

In addition, there are a number of other types including: books, radio, advertising, tapes ...

This new media landscape opens up more opportunities for media companies and advertisers to reach and interact with audiences, and it is more important than ever for stakeholders to do so. How to understand and exploit rapidly changing media consumption habits. Understanding what communication channels and media are will be an advantage to help businesses choose the right channels to target the right customers. Nowadays, with the trend that people are gradually living in a digital environment, the media is a useful tool to increase coverage with customers and help generate revenue for themselves.

3 basic communication channels

1. Mass Communication

Mass communication is generally understood as a oriented process of communicating mass information to a mass target audience by means of mass media to serve a set purpose.

Possessing effective means of mass communication such as television, newspapers, signs, leaflets, catalogs, brochures, etc., mass communication is assessed to have wide spread and influence. influence, influence the public in society by many different expressions such as images, sounds, writing, or memorable, easy to understand and accessible messages in order to affect both reason and emotions of the people. people help quickly convince and achieve high efficiency.

2. Personal communication

Personal communication is one of the communication channels with two-way characteristics, which means that this communication channel possesses interaction, personal dialogue, personal communication channel (telephone, instant message, email, ..) to be able to increase the brand awareness of customers, create a database of old and potential customers, target customers. Through messages, personal communication brings objective views to customers about products, services as well as personal images.

3. Social Media

Social Media Marketing is a form of social media marketing that is based on the pervasive power and strong interaction of popular social networks such as: Facebook, Youtube, LinkedIn, Blog, Forum , etc. to convey your promotional marketing messages.

With the multi-dimensional feature, using "social objects" with wide interaction space, social media channels (youtube, facebook, blog) help the images of individuals, companies and businesses come alive. in the eyes of customers. In particular, social media channels transmit messages faster, spread more widely and stronger. At the same time, this communication channel also creates a strong interaction with the public.

All three other basic communication channels bring significant effects for marketing communication, product and service advertising as well as corporate image communication. However, companies and businesses need to be very wise when implementing communication campaigns in these communication channels to be suitable for businesses and companies as well as bring the most practical effects.

The most popular marketing communication channels today

Website

Website is the face of the business, the foundation for online marketing activities. A business that wants to expand its influence in the business market cannot help but build a professional website as a place to convey information about the products/services that the business provides.

If businesses can attract customers to visit their website, this online marketing channel will play a significant role in increasing the conversion rate of potential customers into people who are willing to spend money to buy products/services. enterprise service.

Search Engine Marketing (SEM)

It is no exaggeration to say that SEM is one of the most effective marketing communication channels today. When using SEM, businesses can promote and market their products/services on the Google search engine. To concretize your role, SEM offers you 2 choices:

SEO (Search Engine Optimization): This is a way to optimize keywords to the top of Google, when customers look up that keyword, your website will quickly reach customers. This approach takes a lot of time and effort, but the long-term benefits that it brings to businesses are immeasurable.

Google Ads: This form of paid advertising is very suitable for new websites that are operating and are looking to climb to the top quickly on the search results page. With Google Ads, your website still appears on the top positions even though customers search through many keywords, it's "whatever you pay".

Email marketing

Email marketing is a type of marketing that uses electronic mail (email) to send promotional information about products / services that businesses provide to email potential customers. The purpose is to maintain relationships with old and new customers to encourage customers to spend money to buy, while increasing the ability to compete with competitors in the market.

Youtube

This is an online marketing channel that is being trusted by more and more businesses. Businesses can create a completely free Youtube account to upload videos to spread and advertise the products/services they provide. If these videos bring a lot of value to viewers, they will easily become viral, from which the brand image of the business will be increasingly enhanced.

Social Media

When learning about popular marketing communication channels, it is impossible not to mention Facebook - the world's largest social network. This is a great online marketing channel for any business thanks to the rapid spread of information and the abundant potential customers of this social network.

This Made in Vietnam social network is really a dark horse in the online business market thanks to the preeminent features it brings to businesses. To start a business on Zalo, you just need to set up an account and post articles to promote and market your products/services easily.

This social network is a place where businesses need to invest in images and videos to promote the products/services they provide so that they are beautiful and professional so that they can attract customers more easily.

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