It's been a hot week for youth and youth themes. Shopify has launched a workbook for young entrepreneurs. Zillow has published a new real estate book for kids (and their parents). And Trek dedicates its catalog to inspirational stories about bike heroes.
Shopify teaches the next generation
Shopify wants to help young entrepreneurs learn how to start a business. The e-commerce platform has created a printed workbook called Shopify Kids' Business Starter Kit: Design Your Own Business, with activities that guide children through the process of starting their own company.
First Activity: Define your target audience. Complete set with pencils and stickers. Bethany Johnson who tweeted about it, noting Shopify's long-term view: "A smart move, investing in tomorrow's entrepreneurs."
My son just received his Business Starter Kit from @ Shopify – smart move, invest in entrepreneurs of the future… # MarketingTwitter pic.twitter.com/htCmJly40 F
– bethany johnson (@thanybethanybe) August 31, 2021
Shopify page dedicated a part for young entrepreneurs, which shares stories of young entrepreneurs and links to Shopify content such as its diaries o creators, videos and tutorials. It includes its blog How to start a business before you graduate (10 Kid Entrepreneurs To Inspire You), includes not only young people's business stories but also the best tips for building and running a business.
As Moziah Bridges, CEO of Mo's Bows Shopify Store says, “Find out what you love to do, then figure out how you can monetize it, then let the passion go. boost your business.”
WHY IT stands out: You build a long-lasting customer base if you can grow your customer base by working with young people. But more than that, Shopify has tapped into inspiring stories and advice for entrepreneurs (or those looking to start a business) of all ages. Shopify doesn't simplify or cut down on its content for the younger generation. Much of the content linked from the page goes to Shopify's standard documents, written to appeal to business owners of all ages.
. @thanybethanybe admires @Shopify for playing a lasting #ContentMarketing game – teaching the next generation of entrepreneurs through @CMIContent. Click to post a Tweet
Zillow reaches home buyers by helping their children
The real estate giant listed is no stranger to the publishing sector. Its first book, Zillow Talk: Rewrite the rules of real estate made the New York Times bestseller list in 2015. But that one probably didn't make it to the tablets of younger readers.
The girl who doesn't want to move house take a detour approach to help people on the market find a new home – to their hearts rather than their smarts. The uniquely illustrated e-book tells the story of a young girl, her parents, and her stuffed animals who must deal with the complex interweaving of emotions that come with moving. In the end, the girl considers the move a new adventure. Zillow offers the book, which includes a free discussion guide for parents, Unmarked PDF and for $1.80 on Amazon Kindle and Apple Books.
New Zillow Children's Book to help kids deal with stress on the go
Proceeds from the book will go to Covenant House, a nonprofit organization that provides housing and support services to young people facing homelessness. Zillow will match each download to a maximum donation amount of $25,000.
WHY IT'S HOT: Zillow's strategy is rooted in search that found one reason parents chose not to move was their concern for their children. With this child-centered book, Zillow helps those who choose to move – and those who have to – navigate those challenging times. It's also more than just a fun children's book to offer expert advice so adults can lead productive and productive conversations with their children. No single book can solve all of the challenges associated with mobility, but it serves as both a useful tool and a reminder to audiences that Zillow wants to help them along their journey.
. @Zillow gets his new book straight to the heart of home buying – children (and their parents) are affected by moves via @AmandaSubler @CMIContent. #ContentMarketing Click to Tweet
The Trek category is not
Friend of CMI Marcia Johnston almost threw away a Trek catalog that landed in her mailbox, thinking it was just another sales category. Her husband stopped her. "It's some excellent content ticking right there," he said. “I will read it. You will also want. ”
Marcia said: “He was right. It's full of profiles of ordinary people doing extraordinary things with regards to cycling. ”
Quarterly catalog from bike maker features 22 riders who use bicycles to change the world for its summer problem. As the introduction explains: “From the parking lot of New York to the roads of Bahrain, these 22 racers are inspiring, teaching and encouraging more people to find happiness on two wheels… Whether they're campaigning for bicycles in the House Chamber, inspiring many athletes to jump in the saddle, or just make people smile, these riders represent the best of the present and the future. of bicycle racing. ”
The category is very suitable for Trek's mission : “We believe bicycles have the power to change lives and change the world.”
WHY IT stands out: Calling this piece of content marketing a category is almost a dissident. A beautifully designed publication that works well as a digital magazine. Print options go even further (you can sign up on the website to receive a printout). With sophisticated visuals and concise, impactful content, this “category” is likely to stay on the coffee table for months to come.
There is no higher #ContentMarketing compliment: “I will read it. You'll also want to” - tell about the new @TrekBikes category (and more) via @MarciaRJohnston and @CMIContent. Click to Tweet
Cover photo by Joseph Kalinowski / Content Marketing Institute
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