I'm going on vacation, which means I'm searching for the best clothes and gear to buy for my trip, adding my favorites to my Amazon wish list. Those choices, in turn, have followed me to social networking sites like Facebook, reminding me how excited I am to travel — and that I still need to buy another pretty piece of clothing before I can. Go.
That's what today's marketers want: targeted advertising that keeps consumers interested. And increasingly, they buy those ads through social media.
A new infographic from Kensho revealed that the social network has grown significantly in the market. Marketers are increasing their social spend by 50 percent annually, and click-through rates have increased 64 percent. Big factors: Facebook's rapid growth as an extremely powerful advertising platform and Intro Instagram .
Search is also showing a significant uptick, with spend up 8% year-over-year. Savvy marketers know that mobile is the best platform for both search and social; In fact, mobile accounts for most of the increase in paid search spend.
Marketers are also adopting more product listing ads, which have expanded from 8% to 26 percent of all search impressions. But most of the product listing ads that caught my attention came from Facebook, another testament to the power of social media.
Check out the infographic below for more insight into marketing trends — and see if you can remember the last social media ad that got you excited to buy.
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