Super Bowl 50 is only a few days away and viral ads have gone viral on the Internet — from Scary portrait of Skittles by Steven Tyler to Heinz of the adorable dachshund trampled dog . But in the midst of the chaos of these 30 - second place, one brand is bringing something completely new to the advertising frenzy of the Big Game.
Squarespace, a website-building platform, is giving two aspiring sports broadcasters, Lee and Morris, the chance to broadcast live commentary. their own will stream on Game Day. And we can already say it's going to be hilarious.
Why? Because Lee and Morris are the creations of Jordan Peele and Keegan-Michael Key, stars of Comedy Central's Emmy-nominated series Key & Peele.
[embed]https://www.youtube.com/watch?v=WbhXW54r5vM[/embed]
Key and Peele are secret geniuses at creating branded content, like the Contently co-founder Shane Snow pointed out in 2014. Just check out this sketch that cleverly incorporates a Liam Neeson movie commercial, Non-Stop . It can teach content marketers a thing or two ( or year ) about their profession.
[embed]https://www.youtube.com/watch?v=bGuPKSBpyBY[/embed]
And this isn't the first time Squarespace has gone beyond basic advertising 30 – Monday. For last year's Super Bowl, Squarespace dropped a literal album Includes soothing songs during sleep time , featuring vocals by Jeff Bridges. All proceeds from album sales have been used for charity No Kid Hungry .
While we won't know how things turn out until the live stream goes live, all signs point to a "great marketing move" for this latest project from Squarespace. . To see Lee and Morris's sports debut for yourself — and a break from the usual commentary you hear every year — visit Real Talk page by Squarespace starting at 6 p.m. ET on Sunday and tweeting along with #RealTalk.
Really though. These people need all the support they can get.
[embed]https://www.youtube.com/watch?v=3VQkqkTEz4w[/embed]
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