Our 10 most popular social media podcast episodes of 2019

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With traveling on vacation just around the corner, it's the perfect time to catch up on the episodes of our most popular Podcast Social Pros that you might have missed.

Based on data from Libsyn, our podcast hosting solution, here are the top 10 most popular episodes for 2019 of Social Pros, the social media podcast ours .

What does Godin think about the state of social media

Seth Godin (no introduction needed) joined Social Pros to discuss the state of social marketing and the importance of consistency. This is my favorite episode of the year and also the listener's favorite.

Seth discusses why clickbait erodes trust, why he's not active on social, and why consistency is more valuable than authenticity. If you only listen to one episode, listen to this one!

How Cinnabon Built Their Sweet Social Media Program

This episode has not only been listened to a thousand times, but also featured very well in our weekly newsletter. Who could resist content about Cinnabon?

In this episode, Marissa Sharpless, Sr. Director of PR and Social Media at Cinnabon, discusses the power of social media storytelling. She shares how to incorporate UGC into your brand storytelling, how to use Twitter Chat and social listening to engage with your community, and how Cinnabon uses data when it comes to sales attribution. Fascinating, behind-the-scenes insights into Cinnabon's social media strategy!

How to turn customer complaints into winning social media content

Customer service is an often-discussed aspect of social media, but when it comes to customer complaints, the strategy is often to get them out of the spotlight to address them privately. Lindsey Hancock takes a different approach and often Put customer complaints first , giving supporters a chance to show their love. Genius!

Find out how this works and how you can do the same in this popular episode of Social Pros.

How to reuse your content on social for maximum results

Do you reuse your content? Most marketers spend so much of their time and energy creating new content that they neglect to realize the potential value that comes from repositioning content. In this episode, Amy Woods, founder of Content 10x, explains her proven process for repositioning content on social media.

Listen now to learn how to use content changes to drive traffic, increase awareness, and generate more clicks.

How to add value with every Instagram post

There was a time (for a long, long time) when all you had to do was post a half-baked photo with a brief, preferably funny, caption and that's it. These days, if you want to be classified as an 'influencer', you have to hone your game and make sure every post adds value to someone, somehow. In this, Rev Ciancio talks about increasing engagement on Instagram with a refined social media strategy.

Rev is one of the country's top food and hospitality influencers and if you've never heard of him, you won't forget him after listening to this episode.

The power and existence of Influencer Marketing at scale

Did you know that 63% of consumers trust brand influencers? more than than they trust the brand about the brand? However, a lot of brands still shy away from influencer marketing.

In this episode, Edelman's David Armano discusses why you need to rethink this mindset, the relationship between influencer marketing and word of mouth, and to assess whether an influencer is a good fit. suitable for brand promotion or not.

Unclear 2019 Social Media Trends And More

Trends often seem like they happen overnight, but in reality, there is a bit of accumulation. Spotting a trend and understanding it before it becomes apparent is key to staying ahead of the game when it comes to social media.

In this episode, revisit 2019 top social media trends year to date with guest Rohit Bhargava.

How to Turn Your Followers into Superfans with Magic Moments

Your superfans are your biggest supporters. They will promote your brand far and wide, tell their friends about you, and interact with you in a variety of ways. Your super fans are always available — you just need to connect with them and give them those magical moments that keep them coming back for more.

Now listen to Pat Flynn explain how to find and activate your superfans with magical moments. I love this advice!

How a 180 Long-standing Brands Made a Massive Social Media Trend

There was a time when social media could be used as a free marketing tool. The only price you pay for some engagements is time and maybe a bit of luck. However, putting the same message across multiple platforms and hoping for the best no longer cuts it off.

In this episode of Social Expert, Jenn Hartmann, PR and Social Media Manager at John Deere, reveals how paid social has helped John Deere target their specific audience with the right message fit at the right time.

How this airline became the best airline in the world in terms of social media

WestJet is the number one airline on social media, winning numerous awards for their strategy and operational efficiency. Other brands in the airline industry have struggled to compete with their success, and their secret is simple – instead of sticking to the same strategy year after year, they have continued to grow together. with social media.

In this episode, you'll hear from Greg Hounslow, Director of Emerging Communications at WestJet, as he discusses how the airline has boosted their online presence into the number one brand on social media in aviation.