Our 10 Most Liked Posts of the Decade

Join now as we celebrate 10+ years of content marketing:

My Biggest Mistake in 10 Years as an Entrepreneur

To celebrate Convince & Convert's 10th anniversary in 2018, founder Jay Baer revealed the 10 biggest lessons he learned leading the company. Although this post doesn't get a lot of organic traffic these days (it's hard to optimize for SEO), it did get a lot of feedback, shares, and engagement when we first posted it. . Well worth the read – for sure!

First published: June 1, 2018

How to create a content calendar (with free templates)

A fan favorite, we recently refreshed this popular post in early 2019 with a new video, downloadable template, and up-to-date advice — and it's gone up the ranks and received thousands of visitors. access every month. And for good reason – actionable and helpful advice.

First published: January 6, 2014

Updated: February 2, 2019

The time I spent the world series in handcuffs

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We have the ability to get real-time, real-time answers- real-time help and real-time apologies are obvious, as they are the norm these days. But it wasn't the norm in 2001 – the year the Diamondbacks won them all, and Jay spent four rounds in handcuffs. It was our own Kelly Santina who suggested adding this post to the list and I recommend you read it.

First published: October 26, 2014

How to create a social media strategy in 7 steps

In terms of page views since January 2010, this post is #1, generating more than 600,000 pageviews since it was first published in 2013. We've updated it and added a sample downloadable and it's still going strong – the post was one of our top 10 most popular posts.

First published: January 27, 2013

Updated: March 27, 2019

Don't Fear, Get Ready: How to Manage a Social Media Crisis

Jay originally wrote this post based on a presentation back in 2014, and our own Lauren Teague updated it in November 2018. Lauren is an expert in crisis preparedness and management across the board. social media, and this post continues to provide information for visitors and customers. Keep this handy as you update your social media crisis plan for 2020.

First published: April 13, 2014

Updated: November 4, 2019

How to combat negative customer reviews and reviews

Before Jay publishes Hug your Haters , he published this post about dealing with negative reviews. The advice is certainly still relevant today.

First published: November 4, 2015

How to create a content marketing strategy in 7 easy steps

Another classic, evergreen post, Jay wrote the original in 2014 and C&C content strategy experts Anna Hrach and Jenny Magic updated the post in 2019. Still going strong over 4 years. Later, this post is popular with our Google visitors and email readers. It also includes a handy, downloadable template.

First published: October 12, 2014

Updated: June 24, 2019

Why Done Is Better Than Perfect Now is a broken and unworkable philosophy

This post killed it off in our weekly newsletter – some of our highest opens and CTR ever! The headline was “Sheryl Sandberg Totally Wrong About This”. People have to really love and hate Sheryl Sandberg or they just really love us weekly newsletter . I'd like to think it's the latter. But really, here's a great post by Jay explaining that when you follow the philosophy of "better done is better than perfect," you sacrifice customer experience for speed.

First published: February 27, 2019

5 Ways to Grow Unique Sales Bill

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It's always good to go back to the basics. This unique selling proposition post has been a fan favorite since 2013.

Originally published: December 3, 2013

5 types of chat trigger

With the release of the book, Chat trigger Jay created this nifty infographic about the 5 types of conversation triggers. It includes statistics, research, and five ways you can get customers to talk about you with a conversation trigger.

First published: October 3, 2018