Email is the ideal and modern tool that is prioritized to be used in marketing campaigns for businesses. However, a lot of companies are experiencing email being marked as spam. This greatly affects the effectiveness of the campaign as well as the ability to reach customers of the business. In this article, Mat Bao will tell you How to send less emails to spam to increase efficiency when implementing online marketing campaigns!
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Where is How to send less emails to spam to launch an effective marketing campaign?
1. Factors determining spam mail
Spam emails (junk emails) are email messages sent in bulk to a large list of recipients. Spam can be sent by real people but most are from botnets or spam bots infected with bot herder malware. There are many reasons for an email to be rated as spam mail, it could be because:
Inappropriate topic content
The content of spam often promotes fraudulent goods or makes false statements to deceive recipients. In addition, the contents and content of emails that “fall into” the following industry groups that may be assessed as spam are: pharmaceuticals, adult content, financial services, online degrees, work at home, online gambling, cryptocurrency, etc.
Email subject (Subject) will be what attracts customers to decide whether to open the message to read or not. Therefore, relevant and engaging topic content is one of the How to send less emails to spam most useful.
Not allowed by recipient
Besides inappropriate content, spam is also filtered from user interaction behavior. Guidelines for filtering promotional emails usually require consent from the recipient.
Without the recipient's permission, your email will be marked as spam
Because of the unreasonable content, most mails are deleted / blocked as soon as they are sent, even if they have not been opened yet. In addition, there are many emails marked as spam by recipients due to inappropriate delivery time and intensity, which is one of the worst impacts affecting the campaign's interactive effectiveness.
Send bulk emails with the same content
Spammers often use spambots to collect information and email addresses of users on the internet to create email distribution lists. Therefore, the list of email recipients reaches hundreds, thousands, even hundreds of thousands and receives the same content at the same time.
Besides that, How to send less emails to spam will greatly depend on the quality of the content of the business. Promotional emails usually do not change the content, but only use a single text to send again and again. This will reduce interest, reduce engagement rates and cause emails to be placed in promotional spam.
The ability to deliver emails to a Gmail address
When implementing email marketing campaigns, marketers use tools like Mailchimp, Amazon SES - software that supports sending mass emails to an existing email list. However, this approach has a great risk of leading to email spam.
Because these bulk emails are not individualized. While a real email only directs the content to a single recipient.
How to send email marketing less spam?
2. How to send less mail to spam
Sending spam emails is inevitable when businesses apply Email Marketing. But how to send effective Email Marketing?
Create credibility for the mailing address
Business email domain name is an important factor when using Email Marketing. Gmail has a spam filter function and blacklists some types of domain names. If your domain name is among them, emails you send will be marked as spam automatically.
Therefore, you should use validation tools to check the authority of the domain name. https://mxtoolbox.com/blacklists.aspx is a tool to help you easily check if your domain name conforms to Gmail standards. In addition, you need to remove words that can be counted as spam by the anti-spam filter.
Create relevant, user-friendly content
Email content is a factor for the email engine to decide which mailbox to put your email in. Therefore, the email content needs to be useful and relevant to the user.
Email content must be concise, concise and convey enough message and value for email recipients. In particular, impress with attractive email subject lines to increase clickability.
Need to send the right email with the right content to the right audience
Moderate email sending frequency
How to send less emails to spam It is most effective not to send a lot of similar content to the same email in a short period of time. You need to design email flow and optimize the ability to send mail with not too dense sending density.
Filter the mailing list of quality recipients
Filtering the list of email recipients is extremely effective. It helps to avoid annoying people who are not interested in your product and are not your target audience.
In addition, it also helps to keep the good image of your company until they are interested. A small note when sending emails to quality recipients, you should ask users to mark mail as read to avoid the system automatically filtering spam mail.
Use a reliable bulk email service
Mailchimp and Amazon SES are software commonly used by businesses when running Email Marketing. However, if you have problems with emails being sent to spam when using the two tools above, you should find out more reliable mass mailing services.
When choosing those services, you need to evaluate the reputation of the service provider such as: ability to report open rates, read time, customer support team, etc.
Sending emails with the right content, to the right audience not only attracts customer interactions, but also has a great impact on the effectiveness of advertising campaigns. Through the above article, hopefully businesses know How to send less emails to spam to increase the effectiveness of your marketing campaigns.
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Articles and photos compiled by Mat Bao.
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