How to Make Content SEO Friendly - Insurance Finances

Building consistent organic search traffic is every digital publisher's dream. But what is really needed to make your content SEO friendly?

The good news is that it's not a rocket science.

Best of all, despite what many people think, it has nothing to do with “tricking” Google into thinking your content is high-quality or SEO-friendly.

SEO stands for “Search Engine Optimization”, which basically means making sure a search algorithm can easily access and understand your content. Not related to the dark arts.

Here are the steps you should take to make your content SEO friendly:

1. Match your content idea to a searchable term (Search Query)

So you have an idea that you feel like writing about. This is where any content creation process begins: “I have something to say about this topic, and I feel it will be interesting and/or useful.”

Is anyone looking for this topic?

Chances are, if you bring up this topic, other people will find it interesting enough to research it on Google.

But how exactly are people searching for it?

This is an important question you should ask if you want to generate organic search engine traffic for your future content.

You need to know what people type in the search box when trying to find answers to the questions you're covering in your content.

So your first step is to find those actual search queries.

This exercise is also helpful because it helps with research. Knowing what people are typing into the Google search box can help you uncover interesting corners, narrow down your initial idea to make it more specific, and even structure future articles. your future to make it more useful.

So even if you're not really interested in organic search positions, keyword research is helpful.

But how?

Procedure keyword research – its core – Not much has changed over the years . We have more data to work with, but the actual process remains the same.

Today, we have many tools to help you identify a keyword to focus on. Here are some tools and approaches you can try:

1.1. Enter your Terms in Ahrefs

Ahrefs Keyword Explorer is a great tool for that as it offers an “All Keyword Ideas” tab that expands your initial idea to related and synonymous terms.

So if you type and click through that section, you'll find both terms that contain the term (for example: “how to grow tomatoes” ) and related concepts (e.g. “ when tree tomato "):

This broadens your outlook and helps you find more words to include in your copy.

1.2. Discover What Your Future Competitors Are Ranking

If you've done at least some research on your content ideas, you may have found several resources on the same or similar topic. So use those URLs to discover what they're ranking for.

Serpstats' The URL Analysis section is great for that:

Note that Serpstat is also showing all the "extra" search elements visible for each query in Google, so you'll know what your future target SERPs (your results pages) will be. search engine) might look like.

Note that both of these platforms provide a “keyword difficulty” metric that signals your future level of organic competition. Obviously, the lower the keyword difficulty, the better.

On the other hand, the higher the search volume, the more clicks each SERP can drive. So you want to try and choose a keyword with high search volume and low keyword difficulty.

Here is more detailed information keyword research guide to make you better. And here's the even more answered keyword research question .

2. Put Those Keywords in Prominent Positions

While the keyword research process hasn't changed much, the way we use keywords in content does.

Today, we don't sacrifice our copy quality or process for the sake of keyword density. In fact, we didn't notice how many times we used those keywords on the page.

We use those keywords in prominent places on the page to make both Google and our human visitors feel more comfortable and confident there.

Simply put, upon landing on your page, your users will clearly see the terms they originally entered in the search box. That will make them more comfortable and prompt them to stay a little longer.

Keyword prominence means making your keyword visible on the page. It helps in search engine optimization and user retention. Both of these help ratings.

Basically, you want those keywords to appear in:

1. Page title


2. Slug URL of the page (where WordPress will still be moved from your header)


3. The beginning


4. Page subheading(s)


5. Image alt text (Make it descriptive because it helps accessible ability )

Many SEO plugins (like Yoast and SEO Editor) can handle a lot of these SEO factors, so you should choose one.

3. Use Semantic Analysis to match Google's expectations and make your content more insightful

As I stated Previously, Google removed exact query matching of pages in its index. Since the Hummingbird update, Google has gradually become better and better at understanding each query context and searcher intent behind it.

To better fit that context and optimize for the purpose, use semantic analysis, which is basically about grouping each query into basic and related concepts and putting you in the content. yours.

Text Optimizer is a tool that takes Google search snippets for any query and applies semantic analysis to identify areas for improvement. Text Optimizer can be used to write new content from scratch:

You can also use this tool to analyze your existing content to identify areas of improvement:

As you can see, the Text Optimizer also helps to analyze if your content is meeting the query intent.

To increase your score at Text Optimizer:

• Choose the most relevant words for your content and include them in your writing naturally. Avoid keyword stuffing. Choose only terms that you find relevant to your current context.


• You can modify the sentence or write a new one until at least 80%

4. Diversify your content formats

Google love text content , but the Internet in general and Google in particular have gone beyond just text. Web users expect to see more formats, including videos and images. And Google recognizes the need for that content diversity, so it's going to introduce all of those content formats.

In my previous article on Persuasion and Conversion, I described how SEO improvement videos on many levels, including more visibility in search engine results pages and better on-page engagement.

With that in mind, whenever you work on your article, think of something else Content could be created to add value and improve SEO.

Luckily, creating videos doesn't require any budget or skills. With tools like InVideo you can turn your article into a video in seconds:

• Select “I want to convert articles to videos” option


• Paste up to 50 sentences (I usually use the tool to turn my articles or subheadings into videos)


• Choose a template and let the tool do the work


• You can upload your own images (screenshots), edit subtitles and choose music

You are done! Now, upload the video to Youtube, add a keyword-rich title and description and embed it in your article.

For images you can use Address or Visme to create beautiful visual sketches or diagrams (in case you have instructions to follow).

5. Set Up On-Page SEO Tracking Process

In the end, there's always room for improvement, so tracking your organic traffic is an important step here.

The tools needed for that are Google's own Search Console , which will show you which queries are sending you traffic. Just check your “Performance” tab regularly:

Another useful tool to have is Finteza which shows organic traffic performance allowing you to dig deeper to see if organic traffic clicks are engaging with your ads.

… or whether each search query sends traffic that results in a conversion.

6. Don't Forget External Signals (Off-Site)

Obviously, it's more important to Google position than on-page optimization. You still need those backlinks which will help Google assign some authority to your content. But that is a topic beyond the scope of this article. Besides, there is a lots of content was written on it . And here is another one collection of tips on how to build links .

Finally, the steps above apply to any type of optimization, whether it's Blog, product page or lead- create landing page .

I hope this guide will help you optimize your content to make it easier for Google to understand and thus help the search giant's algorithm to assign the search positions it really deserves.

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