How to create a social media video for your business

We've all heard it: it's no longer “content is king” as much as “video is king”. That's all well and good, but how do you really get started with video marketing ? What types of videos should you create to promote your business? How can you consistently create quality videos for your social channels without spending a fortune, especially if you don't have any videography or video editing skills?

In this post, I'll show you how to start creating social media videos for your business.

These stats should convince you to start making videos right now

Video is outperforming most other types of content, not just on social media, but online as a rule. Billions of hours of video are watched every day. In fact, it is believed that by 2020, online video will account for more than 80% of total consumer Internet traffic .

Through 2020, online video will account for more than 80% of all consumer Internet traffic. Click to Tweet

Currently, more than 8 billion videos (or 100 million hours of video!) are viewed on Facebook every day; on Snapchat, that number is even higher: 10 billion. Furthermore, videos drive more engagement on social media: 1200% more shares than text and image updates combined.

Videos on social networks get 1200% more shares than text updates and images combined. Click to Tweet

Also, the Facebook algorithm seems to like videos more when they are received 135 Extra % organic reach rather than a visual update.

Video Updates 135 % More Organic Reach than Facebook Image Updates. Click to Tweet

There are a lot of stats coming from these, one more convincing than the next. But all the clues we need are in our own social feeds, often filled with Stories, GIFs, videos, live streams, and video ads.

So how do you get on board and create your first social media video campaign ?

How to come up with video ideas

There are several aspects that make video creation such a daunting task: coming up with good ideas for videos in the first place and then, of course, actually creating the videos (and making sure they look good enough). beautiful – or rather amazing!). We'll get to the actual content creation tools in a moment, but for now, here are some top tips to help you come up with great video ideas for your social media channels:

Learn top performing blog posts, include yours and others in your niche. If you have a blog, visit your web analytics tool to see what your top blog posts are – the ones that consistently get the most traffic and clicks, as well as the most traffic. most shares. These can generate great ideas for topics, either by turning blog posts into videos (how-to videos, e.g. videos with interesting stats, etc.) blog post as a source of video inspiration, such as focusing on one aspect of a blog post. You can do the same research for all blogs; just use a content research tool like Social Animals or Buzzsumo to look up the most popular content being shared in any niche. These top performing pieces of content can serve as inspiration for your videos.

Research the contest. What kind of videos do your competitors share on their social profiles? Which works best? Of course, use this not to copy, but to get inspiration on the types of topics you can choose for your videos, as well as to better understand the types of videos that work on social media.

Interview : short interviews (long versions of interviews can be used on your website or blog or on certain social networks, like Facebook) with influencers from your niche or with others that your audience will appreciate.

Also don't forget to have fun. and advertising is great, but sometimes you have to pay to take off your hat a bit (depending on your brand, of course); for example, show your team's behind-the-scenes videos.

Promotional/marketing videos : Using videos on social networks to advertise Cosmetics. For example, create tutorials or short product trailers for upcoming projects.

Tips and tricks : No matter what industry you're in, there are always some tips and tricks that can add a lot of value to your audience. These types of short videos are super helpful and highly shareable. For example, below is a short video I created with one of the tools on this list (Wave.video) with tips and best practices for creating great social videos.

[embed]https://www.youtube.com/watch?v=Cpx5PaehZvk[/embed]

How to shoot your video

Later on, I will share some useful tools that will allow you to create your own marketing videos without filming at all. However, if you want to create your own videos, you will need some specialized equipment.

The good news is that you can easily use your own smartphone – it's social media so it's okay if your video isn't quite perfect from that point of view. That said, to get the most out of your smartphone's camera, you should buy a few more to help:

Tripod to make sure your video looks more professional. A messy video won't make the best impression.

Buy some professional lights to improve the lighting. Lighting can make or break your video, so if you're shooting anything yourself, especially indoors, this should be one of the first pieces of gear you get.

And last but certainly not least, you need a microphone (or more) to ensure great sound.

Best practices for social video

When you create videos for social networks – especially for different social networks – there are a few things you need to keep in mind.

Here are some best practices for creating great social media videos for video marketing campaigns :

Always make sure your video is easy to understand without turning on the sound. Many social media users have no audio on or headphones while browsing their news feeds; in other words, most social videos viewed with the sound off. Therefore, make sure your video is easy to understand even without audio (an easy way to get around this is by using subtitles), your call to action is clear, and your message is clear. you are conveyed

Always make sure your video works for that social network. Whether it is the actual format of the video or the content of the video, in most cases you cannot post the exact same video on any social network. Use different formats and tweak your content slightly to make your videos work on multiple platforms. Also, try to upload your video original as that can help increase the reach of the video.

Use calls to action to drive people to action especially with promotional and marketing videos.

Keep your videos short. In some specific cases, longer videos may work on social media. However, in most cases, shorter is the much better route (60 – 90 seconds or less).

Make sure your brand is visible. Whenever you create and share videos, make sure your brand is visible

Useful tool for Create videos on social networks

To consistently create quality social media videos, you need a number of tools to help. Here, I'll share some video creation tools including stock footage that you can use, as well as useful tools to help you edit your videos.

Wave.video: for online video editing and video footage storage

Wave.video is a real online video maker built on top of social media videos; That's because they're over 30 different accepted formats that you can instantly resize – just choose the format you want while creating your video:

But what about actually creating a video? You can use your own videos if you want and edit them with the tool, or you can add videos and photos from their collection of footage in stock (there are literally millions of video clips available).

In the editing booth, everything is quite simple even if you have no video editing experience: easily zoom in and out your video, crop video segments and add more, add subtitles for each video. screen in your video and more. In addition, you can mark up videos with your brand, add music from their library, change the format if needed to share the video on multiple platforms, and then publish it directly to social networks without you choose.

Vyond: for animated videos

Another good option is Vyond – formerly GoAnimate – but dedicated to creating animated videos. And no, you don't need to know how to animate. Or draw for that matter.

The tool is surprisingly easy to use; mainly because you have access to an amazing range of templates and animation styles that you can use for your videos so the effort is very little.

To customize your animation, you can easily browse through different elements, characters, etc and add them to your video; for example, if you want to add a new character, just search through the list of characters, choose their clothes and look, then choose the action you want them to take in that scene (e.g. to they look at the clock, worried); It's easy to add any animation element you want to your video.

It's also important to reiterate that you have 3 different video styles to choose from: business-friendly, whiteboard (for whiteboard video animations) and modern.

Animoto

Animoto is a great choice for businesses and marketers. While you can also use it for personal and home videos, with the marketing option you get a variety of templates depending on your goals:

While the name of the tool may suggest animation is involved, this tool is all about live action video.

Back in the generator, let's start by selecting storyboard you like (unless you want to start from scratch); Then simply change up the short videos in each segment by uploading your own photos and videos, or by adding one of the Getty stock images or videos that you can find using our search feature. they.

After you add your videos, you can easily watermark them, add text and customize fonts, and add filters and music. Regarding the video format, you can change them between landscape and square.

Conclude

Getting started with social media videos is not as difficult as it might seem at first glance. You can even get away with never filming anything yourself and still get high-quality marketing videos.