How does video help SEO?

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How Does Video Help SEO?

Video has always played an important role in organic visibility. Video-rich snippets are among the first elements of Google's search results pages.

For several years , Google will display video thumbnails inside organic search results. Having your video thumbnails in Google search always means higher brand visibility and more clicks.

So these days, does video help SEO?

How videos help with organic visibility

Now we talk more about natural visibility rather than ratings building a consistent video strategy becomes even more important.

With on-the-go and video search is on the rise, video content is becoming even more important, as consumers can watch videos without disrupting their current activity.

Video is on all search results pages

Google has been adding interactive elements on all search engine results pages. As a result, you can find video carousels for every other Google search these days.

Video Carousel Example

On mobile devices, the video carousel looks like this:

Video Carousel on Mobile Device

In addition to carousels, videos can enhance your organic snippets because Google will take a thumbnail of the video to place it right inside your organic listing:
Video in Organic SERPs Example

Brand familiarity generates clicks & conversions over time

Furthermore, you can brand your video thumbnails to build brand awareness. This can help your click-throughs and conversions in the long run as brand familiarity makes web users feel more confident and trusting the site:

Google loves long-form content, even for videos

Google is known to be a lover of long-form content. It seems that Google also loves long video content, especially for certain queries.

Here's an example of a search engine results page that lets you navigate videos right from the organic SERPs: Clicking on any title will take you deep into the video. These timestamps are added by the author in the video description, but it's nice to see that they can also include it right in the organic SERPs:

Video Timestamp Example

This is a detailed guide on timestamp your YouTube videos .

How videos help on-page SEO

In addition to providing enhanced organic visibility, video also helps increase on-page engagement, which is a powerful ranking factor. Google wants users to like each page returned in search results and continue interacting with that page instead of leaving the page immediately.

On-page engagement definitely sends a good signal to Google.

That's exactly how a helpful video well placed on your page can indirectly help you rank and get Google to like and trust your site.

Over the years, videos have been continuously discovered to improve on-page engagement and conversions:

Most web users prefer watching videos to reading words (Source: Forbes Insights ).

Using video on landing pages can increase conversions by 86% (Source: Eye View Digital ).

In the end, the average user spends 88+% of the time on a website with video (Source: Oberlo stats ).

Video Engagement Statistics

With that in mind, implement SEO best practices when embedding video on your page:

Videos are slow to load to avoid any negative impact on your page load times. Page speed is a proven ranking factor, so make sure you're keeping an eye on that as well. This is the way Easily download videos in WordPress .

Use video schema to increase your chances of having a video thumbnail in organic search. Google provides a helpful guide here . There are even some improvements available, including adding a LIVE badge to your videos and allowing users to navigate your video from the SERP.

Ideas for Video Content to Boost Your Organic SEO

Finally, leaving you with some really helpful tips, here are a few ideas for creating meaningful video content for your brand. everything I mentioned above:

Natural visibility.

Click through organic.

On-page engagement and conversions.

1. Reuse your demos and webinars

Every SaaS business out there actively uses demos and webinars to Build and convert leads . However, only some of them make the most of their efforts.

Demos and webinars make for great long-form video content that can boost your branded SERPs and engage your potential customers.

With tools like ClickMeeting , it's also super easy to reuse your previous webinars and demos. Feature as required allows you to record, organize, monetize and make your webinars public.

Clickmeeting Example

Also, use ClickMeeting's WordPress Plugin you can embed the entire video-on-demand experience into your website, even gating it, and integrate it into your lead acquisition and nurturing funnel.

Alternatively, if watching your video content doesn't make sense in your situation, you can simply upload videos directly from the ClickMeeting Dashboard to your YouTube account and then embed them in any anywhere you want.

2. Video geared towards influencers

These can be interviews, webinars, q&a videos, and even testimonials. Whenever you feature a niche influencer in your video, you infiltrate the existing community and their trust.

The beauty of collaborating with influencers to create video content is that you can use their authority and your existing community to generate views and conversions.

Use Buzzsumo to find influencers to work with. You can limit Buzzsumo results to videos only to find people who don't mind co-creating videos:

Buzzsumo for Videos Example

3. Customer-oriented videos

Your existing loyal customers are probably the best video creators. Set up an easy contest that encourages your customers to submit their own unboxing video or TV video and rewards the best efforts.

Give your customers a lot of attention and widely acknowledge their efforts. Campaigns like these also build loyalty and attract more buyers.

Plus, it generates video content for your brand, which you can use to increase organic visibility. Ends at Viral Content Bee we invited our existing users to submit video tutorials on how they use the platform to include official course of Udemy :

User Walkthrough Video Example