B2B content marketers say webinars rank as The most effective tactic . They get attention, lead, and interact.
That success doesn't end with the webinar. And yet 48% of marketers say they plan to use their webinar content after the event, according to a report Omnipress . Resetting webinars into multiple formats allows you to reach new audiences, reinforce messages with previous attendees, and promote your brand's expertise on the subject. .
Reuse @GetProspect_com's Alona Shalieieva via @CMIContent for your webinar in a variety of content formats to engage new audiences, reinforce messages, and promote brand expertise. Click to Tweet Let's explore some options.
1. Create content for social networks
Create video is the simplest example of how to turn webinar material into engaging content. You can use recordings to develop Instagram Stories or large clips for social network .
Cut the tastiest parts and add text. In Twitter posts For this episode, BrightTalk uses an excerpt from episode one of the The Studio series to promote subscriptions for episode two:
Candlestick # video created around who your final lead is for # B2B Interactive?
BrightTALK's Art Director, Nyekha Bennett, discusses work for insight # potential customers your last.
And sign up now for Ep. 2 by The Studio! https://t.co/1tyrmLgjVR pic.twitter.com/nFoQBHz 89ONE BILLION
– BrightTALK (@BrightTALK) September 2, 2020
In this case, the video answers the question posed in the tweet: Should you create a video around who your final lead is for B2B?
You can apply this example to Instagram, Facebook and even TikTok . Video length should be between 15 and 60 seconds.
Or you can break down your webinar into several small versions for educational and/or promotional use. Consider adding to your YouTube channel because lemlist presently:
Turn your webinar into a #YouTube channel like @lemlist does, says Alona Shalieieva of @GetProspect_com via @CMIContent. Click to Tweet
2. Turn into a podcast
Your webinar can become a podcast if you separate the audio file from the video file. The most successful webinars benefit from a more structured concept. Before you record the webinar, notify the speaker that the webinar will be repositioned as a podcast. That way, they can interpret images that the webinar audience can see but the podcast audience can't.
Or you can ask the speaker to record a podcast after the webinar so they can stay on topic and can answer more questions posed by the community.
3. Write a title
Act like a reporter by covering the webinar for your blog or other content hub. In this example, the Asian Institute of Management wrote update important things from their events (and promoted it) on LinkedIn:
4. Share unexpected surprises
While unusual, something can happen during a webinar that is unexpected but deserves an extra mention or celebration.
During a webinar, Rappler's CEO found out she won the Nobel Peace Prize . They shared that moment with viewers who weren't able to watch in real time:
Where has CEO Rappler been @ mariaressa knowing you are one of the winners of the Nobel Peace Prize for 2021? In the middle of a live webinar about independent journalism. See it here.
Read the story: https: //t.co/Xtr0VsxMrf pic.twitter.com/BHiWm 330 LO
– Rappler (@rapplerdotcom) October 8, 2021
5. Use quotes for emphasis
Quotes from webinar speakers are great for defining focus and capturing attention.
Although this Instagram Example from the United Nations coming from a meeting, not a webinar, it shows opportunity. The statement is an image with a longer text excerpt in the caption:
www.instagram.com/p/CVvJOu3tx1c/?utm_source=ig_embed&utm_campaign=loading” data-instgrm-version=”14″>
TIP: You can turn citations from your webinar into a quote of the day program that includes text and/or video clips as a recurring feature on social media.
Turn quotes from your #webinars into quotes of the day as a recurring feature on #SocialMedia, said Alona Shalieieva of @GetProspect_com via @CMIContent. Click Go To Tweet
6. Publishing eBooks
Many webinars use slides to help their audience stay on track. If detailed and well-structured, this content can be inserted into a standard Sample e-book . With the addition of an introduction, table of contents, and conclusion, you're ready to publish your eBook.
Turn your presentation's slides into an e-book. Alona Shalieieva of @GetProspect_com via @CMIContent says just add an introduction, table of contents, and conclusion. Click to Tweet Not ready to write an e-book? Create a shareable link for the slide and promote it in your newsletter, blog, or on social media.
TIP: Get the presenter's permission to use their slides in other formats.
7. Start the discussion
Audience questions can be a valuable source of content after a webinar. Look how Jayant Bhaat, an advocate from New Delhi, answered a question he was asked during the webinar to promote LinkedIn chats :
If you have a lot of questions asked during your webinar (or across multiple webinars), you can create a FAQ page or article.
More than way
You don't have to stop at those suggestions. Here are some other webinar options:
- Get a transcript from the webinar and edit it into an article.
- Do research, share statistics and other numbers and create a Infographics .
- Turn the webinar into a course that can be used like a lead magnet.
- Use excerpts from the webinar to create a series that can be used in automatic drip campaign .
- Grant access to the recorded webinar to existing registrants – or allow new registrants to sign up to watch it.
- Cut a short excerpt that can be used to feature a blog post on the same topic in a newsletter.
Do more than one webinar
You put a lot of effort into creating, promoting and conduct webinar . It only makes sense to do more with that content. Even if you pick just one or two of these ideas, the benefits to your brand and audience will be far greater than the initial one-time event.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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