Referring to technological English is referring to a lot of phrases that can cause a headache for translators. There are words that are difficult to translate, for example, "wearable" if the vegetarian translation would be "wearable", but literally refers to digital devices with smart elements, such as smartwatches, smartglass or even smart headphones.
Or, there are literally words that sound funny. A good example is the word “foldable”. This word is often used by many Vietnamese newspapers to refer to "foldable" screens. The translation is more than "folding screen" is not quite right, because many foldable screen models can even roll like a mechanical cloth.
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However, when it comes to "hi-tech English", the word that causes the most headaches for translators is "disrupt".
Why? Because "disrupt" if translated correctly means "disruption", such as broken fiber optic cable, interrupted transmission, for example.
But if it was just "disruption", then the concept of disrupting (or the adjective for this word, disruptive) would not have been so important. “Disrupt” is a word often used when talking about revolutionary companies. A major tech/startup newspaper, TechCrunch, even organized a separate event called “Tech Disrupt”.
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So what is “disrupt” here? Why is it that when talking about technological revolutions, talking about startups, people often talk about the word “disrupt”?
To understand this concept, let's talk about the tech giant most often associated with the term "disrupt": Apple. Referring to Apple is clearly always referring to controversy. Apple has a huge fan base and also a lot of haters. Apple haters often use the story that “Apple invents…” to show that Apple doesn't really invent anything new, that only avid fans believe that Apple is the father of a device. some.
But on the other hand, Apple is trusted by Google, IBM and NASA. The father of the Internet is a "fan" of Apple. And if you ask market watchers, there's no denying Apple's influence on the tech world. The reason is because, Apple does not need to be the leader, but only the "disrupt" one.
If you look at history you will see that Apple never created anything really new. Mp3 players from Korea, "smartphones" from Nokia and BlackBerry, tablets from Microsoft, smartwatches from Seiko...
But, in each case, Apple's first move has always turned traditional markets upside down. The most obvious example is the case of the iPhone: while the concept of a smartphone has long belonged to Nokia and BlackBerry, since the advent of the iPhone, consumers have begun to carry a different concept of the phones in the world. dream. Motorola, Nokia and BlackBerry went into trouble, respectively, and feature phones were increasingly disappearing from the major brands' portfolios.
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At the same time, the concept of "rounded rectangle with capacitive touch screen, computer-like hardware architecture (chips, RAM, storage) and 'full' operating system" rose to become a concept. The first thing people think of when it comes to smartphones.
It is said that Apple has disrupted the mobile market. The word "disrupt" here if translated most literally would be "disruption". But if you translate disrupt into disruption, then you can understand that Apple has ended the old market ("dumb" mobile) and opened up a new market: smart mobile.
But of course, Apple is not the only "disruptor" of the hi-tech world. Apple's own digital music business was disrupted by Spotify and Pandora until Apple also had to give up the music market and launch its own streaming service. Apple's biggest competitor, Google, has risen by taking over the Internet, opening up a new way for users to "open the gate" to the web - through search rather than through "static" sites like Yahoo. Later, Google also changed the way people receive/send mail by providing the first quality webmail service, breaking the traditional model of client software (Outlook, Thunderbird).
All the big players have to at least once "disrupt" a certain market. Amazon dominated the retail market, forcing all competitors to go online to do business. In the past, Microsoft was the one who broke IBM's dominance and changed the face of the computer market. Microsoft's merit is not to be the leader, but to "untie" computing from the grip of hardware manufacturers. If everyone has access to high quality software, they can create new features on their own in the software field.
But perhaps the most famous "disrupt" is still Apple. With iTunes, Apple once "disrupted" a market as far away as the music industry. With the iPad, Apple exerted a great influence on the situation of the PC war, the most notable of which was the complete death of netbooks. With the Apple Watch, Apple rose to number one in the world in terms of watch market share, becoming the first brand that was able to change the way people view watches from jewelry to feature-oriented devices.
That's why Apple is the first name that comes to mind when it comes to technological innovation and technological revolution. The truth is, Apple has many times made the most desirable achievement of the technology world. That achievement was never about “making first,” but about creating a product that was good enough to change the mind of the whole market about a product that might have existed before.
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