Dreamer & Dream Maker: Those who dare to think - People who dare to do

Dream everyone knows, so what is Dreamer and Dream Maker?

Dreamers are seen as people who spend a lot of time daydreaming about things that are not-ordinary, or non-trivial. They have big dreams and ambitions about owning and owning something for themselves. Dreamer is usually in the state of "foot on the ground, mind on the cloud". They think a lot, but do it or not… not sure.

What about Dream Maker? A term that represents people who help, support, and promote the dreams and desires of others; help others- Dreamer- make that dream come true. In other words, Dream Makers are the people who fulfill Dreamer's dreams. Who thinks what to think, Dream Maker does it first!

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Who is more important than who?

Understanding them briefly, do you find this definition… a bit familiar? Does it sound similar to Employer and Employee? When the owner often thinks up things in heaven-and-on earth so that the company grows and earns many "terrible" contracts, the employees are the ones who directly execute and deploy those activities, day and night. Live and die working with deadlines and "happy" to see your finished product being recognized by many people.

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For everyone to better understand Dreamer and Dream Maker, let's take a flight to New York, to the world's most famous gem jewelry group - TIFFANY COMPANY. Charles Lewis Tiffany, a guy who dares to create miracles that no one thinks is real, with the most sophisticated gems on the planet, right in New York - the city of dreams. Mr. Tiffany understands that a perfect gemstone has an irresistible charm. Tiffany & Co. brought an unprecedented standard of a perfect diamond. And he cannot do it alone. After the heavenly pearls are found, miracles occur. Tiffany & Co. always selects talented artists from all over the world. Here, artisans are invited to dream together and create masterpieces. Right on the top floors of the Tiffany Flagship store, unique jewelry designs are born in the hands of craftsmen. Through rigorous screening, skills and tools passed down through generations, a masterpiece of diamond jewelry was born. And that became a tribute to Tiffany's dreams.

Charles Lewis Tiffany is exactly a Dreamer, and his dream can only come true and reach the world with the help of Dream Makers - artisans, jewelry designers. Without Tif's ambitions, designers might be forever unknown; and without the artisans, the miracle of Tiffany & Co. will forever cease to exist. Therefore, we call Dreamer and Dream Maker a symbiotic relationship, if one is missing, the rest is meaningless.

Many companies today, whether small or large, often do not take Dream Makers seriously, seeing them as just a tool. Dream Maker always needs encouragement from their superiors, they need to feel like they play an important role. "Recognition" is the 4th highest level in Mashlow's 5-level hierarchy of needs, so even though there is no clear concept, the need for recognition still exists in every person.

“For me, every day at work is a happy day. I want to convey my energy and enthusiasm to all dream-makers (we call our employees dream-makers) because it is they who make the business successful.”

Chris Harvey – CEO of VietnamWorks and Navigos Search.

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Then, no one is more important or "above" - "below" anyone. Since Dreamer and Dream Maker both have “Dream”, J They help each other to achieve their “Dream”.

And you, are you Dreamer or Dream Maker?

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TELOS Agency – brand identity consulting, effective brand repositioning TELOS Co., Ltd. Address: 208 Nguyen Huu Canh, Ward 22, Binh Thanh District, City. Ho Chi Minh Tel: 037710296 (Ms. Yen) or 037710296 (Mr. Nhan)Email: [email protected]

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