TikTok, the social media platform known for its brief videos, often involving dance, has taken the world by storm. People – especially the younger demographic – love memorable clips that often feature familiar tunes and improvised dance moves.
The sheer popularity of the platform proves that the less approach will resonate with users of the platform. The most successful companies on TikTok often get straight to the point while taking interesting approaches.
TikTok also has branded channels for verified businesses. This platform can work for you similar to how YouTube works by providing viewers with a single hub to see all of the content your company wants to promote. Plus, even if you're new to TikTok videos, the app's built-in creation tools make it easy to get up and running. For example, you can change the speed of your video and use filters to maximize impact.
Expanding your marketing plan to include TikTok is not the wrong approach. A recent study from Check Point Research has revealed a number of security concerns related to the platform – including that hackers can manipulate the content someone posts to the platform and display user details.
Some organizations and countries also see TikTok as a threat. US Army ban their employees from giving app on their work devices after calling it a "cyber threat", while countries, including India and Indonesia, banned the app. Even if national leaders block it only temporarily, such a decision could conceivably thwart a marketing firm's plans to reach a location in a particular destination.
As a marketer, you may be in a position that many of your fellow marketers may face. They wondered: Is TikTok a worthwhile platform for our business to explore?
These 12 TikTok Marketing Statistics will give you some food for thought, making it easier to gauge whether to depend on it as a mechanism to achieve your goals.
42% of 13 – 16 – Ages using TikTok
A September 2019 poll from Morning Consult revealed that 42% of 13 – 16-year-olds are TikTok users – roughly the number of people in that age group using Facebook or Twitter. If you're trying to gain momentum with teens, that statistic really suggests that you should include TikTok in your social media marketing mix.
Social Media Platform Used by Generation Z and Millennials
Image source: eMarketer
42% of 13 – 16 – young people use TikTok Click to Tweet
74% of Marketers don't plan to invest in TikTok this year
According to the 2020 Social Media Marketing Industry Report from Social Media Surveyors, almost three-quarters marketers do not intend to use TikTok all year, but 16% of people will increase their use. Additionally, 7% of marketers are planning to rely on TikTok similar to last year. Therefore, the best approach might be to start small and scale up if the results warrant it.
Marketers intend to invest in TikTok in 2020
Image source: Social Media Judges
74% of marketers don't plan to invest in TikTok this year Click to Tweet
TikTok is the second most downloaded app of 2019
Market penetration is one of the factors that influence your decision on a viable TikTok investor t. The good news is that data from SensorTower shows that TikTok is second most downloaded app of the year in 2019, showing that many people are interested in using the app.
Image source: SensorTower
TikTok is the second most downloaded app of 2019 Click to Tweet
Users spent more than 68 Billion hours on TikTok 2019
Mobile Status 2020 report from App Annie reported a 210% uptick – by more than 68 billion hours used – on TikTok in 2019. So whether your focus is on TikTok advertising, content creation, or both, one positive trend is that people are eager to use it. use TikTok and stick with it for a considerable amount of time.
People in more than 150 Countries can download TikTok
According to Hootsuite, residents in total more than 150 countries can use TikTok and advertising on this platform can reach people who speak more than 75 languages. While some countries initially opposed the app, it bodes well for potential investment plans that TikTok is increasingly gaining global reach. This is especially useful for companies wishing to expand internationally.
TikTok portrait ads provide up to seven times more engagement
Incipia's internal research shows that vertical TikTok ads received seven times the level of engagement compared to horizontal and square ads, providing compelling reasons for careful selection of ad specifics. Another thing to keep in mind as you explore whether to advertise on the platform are other options – including rich messages submitted by e-commerce brands – gaining momentum and can be tied into your TikTok plans.
TikTok has a much higher average engagement increase of 27% Because of COVID-19
A company called Clear, which specializes in measured, social media influencer campaigns average increase of 27% more between February and March 2020, attributed to many people trying to find entertainment and stay connected during the COVID-19 pandemic. If the coronavirus gets in the way of your marketing efforts, this statistic might be enough to show you that an investment in TikTok can still be profitable – no matter how long the crisis affects the world.
TikTok has an estimated 800 Million monthly active users
A representative from Wallaroo Media estimated that TikTok is now there are about 800 million people who actively use the app every month. That's important, because marketing campaigns can only be successful if TikTok sparks initial curiosity in your target audience, while encouraging them to use the app regularly. This statistic confirms that TikTok has so far urged millions of users to take that action.
TikTok's adult users have doubled from last year However, if you want to target adults, research indicates that usage among adults double compared to the same period last year. You have a good chance of reaching a broader age group than you might expect.
Adults using TikTok in the US
Adults using TikTok in the US
Image source: MarketingCharts
TikTok received 315 Million downloads for the first time in the first quarter of 2020
Perhaps some of your marketing team still feel uncertain about investing in TikTok because they think it's a fad that will plunge into popularity before it gives you an ROI. desired return (ROI). You can point out that Statista measured first time app downloads worldwide from Q1 2017 to Q1 2020. It found that This number has increased significantly in the first quarter of 2020 – topping out at 315 million.
TikTok quarterly downloads
Image source: Statista
Solo travel videos earn more than 1.7 billion views on TikTok
TikTok representatives are aware that travel-related videos on the platform received more than 1.7 billion views , and more than 400,000 videos with the hashtag #travel. In response, the brand launched a campaign encouraging more users to share their favorite moments. Many tourist boards have joined this initiative and you may want to follow suit by offering travel content on TikTok to keep people inspired and help them see new places from home.
The first paid advertisement to hold #1 trending hashtag on TikTok has received over 1 billion views
One aspect of advertising on TikTok that may appeal to you involves the ample opportunity to get people interested in what you sell by aligning your product with a challenge. The cosmetic brand's elves did just that by creating the first TikTok paid ad featuring original music. The results make the site the first of its kind earn TikTok's #1 trending hashtag plus over 1 billion people watched it as interested in the #eyeslipsface challenge to win makeup.
TikTok statistics to guide your decision
This data about TikTok may make you feel differently about using the platform for marketing than you did in the past. Perhaps the statistics mentioned here have underscored what you already suspected and made you determine that there is no time to waste using it.
Besides diving into the data covered here and thinking about how it applies to your overall work and future campaigns, don't forget to take a more personalized approach to the decision-making process. determined. Do historical metrics indicate that your audience responds well to short videos? Can you envision specific ways your company could harness the power of TikTok to its advantage? Reflecting on the possibilities will help you to be well equipped to draw informed conclusions.
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