Nearly nine in 10 marketers say increasing website traffic is a benefit of social media marketing, according to Social Media Examiner.
This is the second most frequently cited benefit, after branding and getting ahead of the next generation of potential customers:
87% of marketers say the benefit of #SocialMedia is increased web traffic, according to @SMExaminer via @TopTierAgency @CMIContent. Click to Tweet
How can you benefit from web traffic and more? Here are nine ways to help.
1. Optimize your social profiles
When people want to understand more about your brand, they will turn to your profile or bio section. It will quickly communicate your brand value proposition during setup tone and your style.
The more distinctive your profile is – without sacrificing clarity – the more likely you are to capture attention and resonate with your ideal audience.
Don't make the mistake of writing your entire business story in your bio. Just a few lines are enough. Then connect the profile to your website with a call to action for your homepage or landing page.
2. Use social proof
You can also use social authority to increase the value of your website. Just like any review or any , social proof brings a human voice into your brand experience. Whenever someone is about to make a purchase or is buying something they want, they are looking for reviews, recommendations, referrals, and input from others who have used the product or service.
Incorporate evaluate , social comments, feedback, etc. to your website and social media content. Your about us page can work well for this. Be sure to only use social proof that you have permission to reuse. Don't forget to include third-party media coverage of your brand.
Include reviews, comments, feedback in your #social and about-us #content pages, by @TopTierAgency via @CMIContent. Click To Tweet
Look at Sprout Social's company page on LinkedIn to see how they record the number of customers (on 000) as social proof:
TIP: Be brief. Get curious viewers to click the “learn more” button.
3. Use less popular platforms
If you want fast tracking web traffic and social media focus, two actively growing social platforms that can help depending on your audience and topic – Pinterest and Reddit.
Pinterest saw 478 million won monthly users in the first quarter of 2021, a 30% year-over-year increase. For content marketers, Pinterest proves its power in uncovering consumer trends and community-based features. It's also a good platform for brands targeting the women they represent six out of 10 Pinterest Users .
Skyram Technologies Generate traffic by pinning your blog posts to Pinterest. Given the platform's visual direction, the brand used their own images, including infographics, for some posts and archives for others.
Reddit and its 52 million won Daily active users represent another social opportunity. You can easily find subreddits (ie forums) in your niche. Join the conversation. Post your own queries, share enduring educational perspectives, and comment to strengthen connections. If people find your advice helpful, they'll want to explore more and potentially switch to your site.
TIP: Do not use Reddit for direct marketing and promotion. Provide value. No one wants to read an advertisement written for self-serving purposes. That will probably bring negative comments in the forum.
4. Just in time
You can't drive traffic to your site if you post social content when no one is involved. Choose the most efficient time for optimal viewing. Instead of using best practices for timing social posts, look at your own data. See when your target audience responds the most. You can use automatic schedulers like Tailwind to recommend optimal posting times based on your profile's specific algorithm and analysis.
Use a scheduler like @TailwindApp to suggest optimal post times based on your algorithm and profile analysis, @TopTierAgency via @CMIContent said. Click to Tweet
5. Make the share buttons visible
Let's say a person came across your blog post and absolutely fell in love with the content. They think about sharing it, but glance at it and don't see an easy way to do it. They leave.
To prevent that from happening – and encourage sharing of your content – embed share buttons close to your content. Show the number of shares so far as proof that others also find it worth sharing.
Include the ongoing count in share buttons as proof that others find # the content worth sharing, @TopTierAgency via @CMIContent said. Click to Tweet
Look at the social share buttons and numbers at the top of this article on Social Media Examiner:
6. Promote your content
Often, content marketers don't use social media enough to advertise blog or other relevant content on their websites. You don't want to promote your content all the time , but you should promote them all high quality blog posts to increase their visibility.
To increase traffic to your website, publish social media snippets or trailers along with a link. That can encourage viewers to visit your site to read more.
Social media is also a good place to promote older but still relevant content that will attract new followers.
TIP: Advertisement the same content over and over to attract people who may not have seen or noticed it the first time.
7. Engage your audience
Make sure your social media content revolves around your target audience, not you. Provide content valuable for them. Engage and inspire them to help them achieve their goals.
Focus on asking open-ended questions when creating content to increase engagement. Ask questions that trigger a response. Ask yes-no or multiple choice questions. Organize a poll. Organize interactive quizzes and award winners.
number 8. Give feedback
Try to respond to any comments on your social posts. That makes your audience feel valued, and sometimes your response may include a link to your website that provides more information on the topic.
Your quick response can also be a brand differentiator. Another company might have a higher marketing budget or create better content, but if you're responsive, engaging, and really building relationships, your brand wins.
Incorporate customer service into your social media so your brand can respond to inquiries and complaints promptly. Customer experience is not only important to them, but it also provides evidence to potential customers of how your company will treat them as well.
9. Display
Social media users respond Picture better than just text, from images and infographics to videos and presentations. They are the right vehicle for developing an emotional connection or triggering a strong response. They can also make your content more interactive or easier to consume.
Use an image as a standalone entry or alongside text. Avoid stock images to prioritize more authentic images that help viewers connect more with the people in or served by your company.
Infographics can re-imagine your content in a fresh way. They are especially useful for translating detailed or complex information. Ensure that the data is easy to use at first sight. Otherwise, you probably won't see the increase in shares that infographics can bring.
Don't forget the video – recorded and living. As vertical measures 'Arnie Kuenn explain : “(Me) if you're not consistently producing videos on all your social media platforms, you're already far ahead of your competition. Focus on creating content that aligns with your customer journey and consider amplifying it. The more users connect with your brand, the more engagement and followers you will eventually get. ”
If you're not consistently producing #videos across all of your #SocialMedia platforms, you're already far behind the competition, @ArnieK via @TopTierAgency via @CMIContent. Click to Tweet
Live videos have been shown to give uniformity Better interaction . How about hosting a weekly Q&A session to interact with your audience? It can be a standard live format, or you can ask your audience to submit questions first to make sure you're properly prepared to answer them. You can also create video webinars or similar presentations and design them to convert viewers to your website.
Drive more traffic
These nine helpful social media tactics can drive more traffic to your website. If you are consistent in your efforts, you will eventually start to see results.
Please note that all tools mentioned in this post are identified by the author. If you have a tool to recommend, feel free to add it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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