7 Advertising channels to help you promote your brand strongly

Your brand promotion campaign is successful or not depends largely on the choice of advertising channel. According to experts, the most effective brand advertising channels in 2022 will include both online platforms and outdoor advertising. More specifically, the following 7 advertising channels will help you promote your brand strongly.

What is advertising?

There will be many basic advertising concepts, and those advertising concepts all have the same biggest goal that it will create positive effects on users' perception and behavior, and all Then, however, direct them to purchase decisions, specific service subscription decisions, and decisions that will benefit your business.

Advertising here is considered a form of propaganda and promotion that investors will have to pay a fee, in return they can introduce their products and services to more potential customers.

With advertising, your business will easily reach and exploit a large potential customer market, through which it can easily find more customers, sell more products and along with that, The brand of the business will also develop in parallel with the sales goal.

Currently, online advertising services are promoting their power quite well, creating a good business and viral effect, along with that, traditional advertising services are still somewhat showing. their roles, such as television commercials.

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Online brand advertising channel

Google Ads

Google Ads is a form of advertising that pays for a user's clicks. Through the user's keyword search, Google will display ads and bring 80% of customers to your website.

Currently, Google is an indispensable advertising channel in every brand promotion campaign. The advantages that this form of advertising can bring to you include:

High conversion rate: Ads provide customers with the information they are looking for, so the rate of customers clicking on ads and creating conversions will be higher.

Large percentage of potential customers: Because ads are only displayed to customers who are searching for and in need of products and services of this industry.

Reasonable costs: Advertisers only have to pay for clicks on their landing pages, so they will optimize advertising costs.

Objective advertising distribution: Your brand does not need to be too strong or spend too much budget to reach customers. Instead, Google will evaluate your content against customer experience to decide where to show ads.

If you are looking to optimize costs and increase efficiency for your brand advertising campaigns, this form cannot be ignored.

Brand promotion on social networks

The effective brand advertising channels to mention today are social networking channels Facebook, instagram, zalo. The most effective one in Vietnam is Facebook. This is also the largest social network in the world with the number of users reaching over 1 billion people. Thanks to that advantage, Facebook ads easily reach target customers through the advertiser's target conditions.

Most brands and services deploy their campaigns on this advertising channel because of the following advantages:

Large customer base: Due to the large number of Facebook users, ads can reach millions of people.

Flexible costs: Facebook advertising costs can vary depending on the budget of each business.

Easy to connect: What makes Facebook a popular social network is that users can easily connect with each other and can interact directly with businesses through ads.

Reasonable ad delivery: The audience that ads deliver to will be based on the standards that advertisers set on their ads manager.

In addition to the social network Facebook, advertisers can also deploy their campaigns on a number of other channels such as: Zalo, Instagram, linkedin, youtube....

Advertising email marketing

Email marketing is one of the effective advertising channels in the coming year that businesses should not ignore. The content of email marketing ads is deployed in each phase of the campaign. Through this form, businesses can take care of customers for a long time and build a connection between businesses and target customers. In addition, this advertising channel is also effective when businesses deploy discounts, promotions and customer gratitude programs.

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To deploy this type of advertising, businesses can rent or buy email support software to avoid mail falling into spam mailboxes. If you have no experience in this, look to reputable advertising agencies for advice and support.

Advertise through electronic newspapers

Advertising through electronic newspapers is a prestigious advertising channel that cannot be ignored for each brand promotion campaign. Online newspapers allow your brand to reach a wide audience at a reasonable cost.

Advertising content on newspaper pages is often presented in the form of PR articles. The larger the newspaper pages, the greater the prestige of the brand and the ability to create trust for readers. The quality of your content is the deciding factor in whether your ad campaign will attract the attention of your customers or not. An effective PR post must ensure the following factors:

The style is coherent and clear

Capturing customer insights

The brand information is correct and attractive.

Beautiful pictures, attractive

Ensuring the above factors, the brand advertising campaign on the electronic newspaper will be easily followed by customers and the information about the brand and service will be better remembered.

Brand advertising via wifi marketing

Brand advertising channel via Wifi Marketing is a form built on the desire to access free wifi at public wifi spots. To use Wifi here, users need to log in with the information required by the ad unit. Through the data that users declare themselves, advertisements about products, services and brands of businesses will be introduced to users.

The benefits that businesses can gain when implementing wifi Marketing advertising campaigns include:

Increase brand awareness for users.

Promote brand image, services and products of your business with just 1 click

Collect customer information to serve other advertising campaigns.

Create the ability to spread a strong brand image through connections with social networks.

However, Wifi ads also have disadvantages if the complicated login steps will easily make users give up and the ads can't be reached. Another point is that the wifi marketing system in Vietnam is not really popular, so it will create challenges for new businesses to implement.

Promote your brand through influencers

Advertising through Influencer is a channel that brings businesses' brands, products and services to customers through influential individuals to many customers. Today, Influencers are evaluated based on the large number of followers on social networking platforms such as facebook, instagram...

The more influential influencers are, the easier it will be to draw attention to your brand. However, at the same time, it also comes with a larger cost to the business.

The criteria to evaluate an Influencer include:

Coverage: Measured by the number of followers on the Influencer's Fanpage or personal page on social networking sites

Relevance: Based on the linkability and similarity between the Influencer's image and the brand's image

Impact on followers: Assessed on fan interactions on the Influencer's personal page or Fanpage.

Sentiment Index: Based on the community's feelings for Influencer. This criterion is very important because it can directly affect the feelings that customers have for your brand.

Offline brand advertising channels

Out of home advertising

Outdoor advertising is a form of advertising for brands, products and services that customers can see when they are outside their homes. Specific outdoor advertising methods such as:

Billboard advertising, Pano

Advertising at car waiting houses, airports, bus stations...

Advertising on means of transport

Advertisement in the elevator

Advertisement at the cinema

Advertising ambient marketing....

Although advertising on online platforms is growing rapidly, that does not negate the growth of outdoor advertising. In large cities of Vietnam, the proportion of outdoor advertising still accounts for a large number.

The advantages that OOH advertising brings to brand promotion campaigns include:

Wide advertising range, diverse customer audience, large customer access frequency.

Adjust promotional content flexibly according to each ad placement area.

Consolidate well the brand's and brand's messages that have been conveyed to consumers, transmitted through television channels, newspapers...

Businesses can easily get creative with their advertising templates.

Cost savings.

Customers are hard to ignore

TV advertisement

Television advertising is a traditional form of advertising that brings great communication effect. Television advertising is a vivid combination of images, sounds, colors plus movement and television effects to give viewers vivid and realistic images of what is happening in front of them.

Thereby creating attention, attracting and stimulating the curiosity of viewers and providing consumers with more information about products and services than other advertising means.

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Organization of events, charity

Organizing events and charity helps promote the brand of the business better, it is an effective bridge to help businesses reach quickly directly to potential customers and partners. Focus the attention of customers and investors on the product or service that the business is about to launch, thereby increasing revenue. In the long term, it will help the brand's reputation increase and have a solid foothold in the industry.

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