5 Ways Marketers Are Creating the Gig Economy

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5 Ways Marketers Are Rocking the Gig Economy Tell me this: Did you take the Lyft test last year? Has Uber Eats delivered your meals to your doorstep (or the office lobby, as is often the case)?

When I need a ride or a day snack, I really thank the convenience gods for the gig economy where a whole community of people work odd jobs and odd hours to earn a living. live and make my life easy.

This same convenience phenomenon is not limited to the variety of snack foods. House cleaners, errands, even medical professionals, are available in this burgeoning new on-demand workforce – and marketers are reaping the rewards, too. useful.

Our tribe has always been in demand and in demand, but over the years, gig-based marketers have moved from primarily consulting services to mission-based services. And it makes our work more interesting, diverse and, frankly, more profitable.

Flexpertise Is Music to My Ears

Recently, I have collaborated with the best people at Torchlite is the online marketplace for on-demand digital marketers, to bring together a ebook about the value and convenience of hiring freelance marketing professionals. Or, as Torchlite likes to call them “flexible people”: agile professionals willing to lend their time, talent, and “flexibility” to any kind of marketing project.

Download your free copy of “ Flexpertise: Your Guide to On-Demand Digital Marketing Talent " The current.

I can't help thinking of this team of contortionists as performing musicians ready to jump on stage in no time to fill a bass player's arm with a broken wrist – or lend their voice to cut a mix. to a single tune and then “peace out”.

The gig economy is opening up a whole world of creative collaboration for marketers, and here are just 5 ways they're rocking it.

1. Behind the music: On-demand marketers are working behind the scenes to do the heavy lifting.

So I may be an anomaly because I love research. I mean, I really love it. But that's what has allowed me to come up with some bestsellers that provide people with actionable, data-driven advice and insights.

But many marketing teams are ready to get deployable ads without doing basic and strategic research. After all, where is the glitz in it?

However, the marketing strategists, they're doing the research. Reading and planning, the hard-to-find old task is figuring out if an idea actually works. So busy marketing teams are turning to on-demand strategists to do the “behind the music” blah-blah-blah and then turning it back to them to do the fun part.

2. One-of-a-kind miracle: On-demand marketers are working on one-off projects for teams.

We were all there when the big boss (that was me at Convince & Convert, so of course my team was kicked out) came up with a big idea and the already overworked marketing team. you are expected to include it in your already overwhelming priorities.

On-demand marketers are taking the pressure off in-house teams by performing a “miracle one-hit,” while ground crews remain focused on daily assignments and tasks. ongoing goal.

If one succeeds – and it goes into regular rotation – then flexpert's Work becomes the template to follow for future implementations. So the work goes on long after the freelance light comes on.

3. Redundancy for a set: Freelancers will fill in when your team is absent.

Few marketing teams have such extensive payrolls that losing a team member on maternity leave or a month-long trip to the Bahamas is so easy for train commuters to leave on the island.

Freelancers are becoming the go-to solution for a long time—or “alternative” short-term tasks because they know how to market, they know their role in the process, and they can contribute right away. from day one.

Not only does this allow the rest of the team to stay focused on the tasks at hand, but it makes absentee staff less frustrating when leaving the band without someone keeping a steady beat.

4. Solutions for studio musicians: Freelance marketers are filling your talent void.

Especially in small marketing teams, the key roles – or key experience, talent or instrument, so to speak – are missing.

Where a band can put in a "studio musician" to play fiddle on a pair of tunes, many marketing teams are looking for ways to flex certain skills that their team doesn't have.

From designers to copywriters to digital automation specialists, agile professionals are filling the void in the marketing team in a way that saves valuable budget without having to hire full time. time. Plus, because they bring a level of flexibility to the role, companies are acquiring top-notch skills that some employees may not be able to buy.

5. Band plays on: Freelance marketers fill in while your team is in transition.

It's not fun, but we've all been there: the transition. Very few people embrace change (you've certainly heard of the poor mouse whose cheese is moved), but those who are flexible from the outside have no skin in that awkward adjustment game that's shifting. Changing companies can help maintain the marketing plan while- everyone tries to find a new equilibrium.

That's why so many teams in the midst of transition are turning to marketing agility to keep the "band running" while employees and corporate goals are changing. Without adding pressure, especially if the transition involved downsizing and increasing the size of products, the move to flexible design has allowed these teams to breathe a little easier.

If you are not familiar with Torchlite , check them out. They are a great resource for companies and marketers looking for a flexible fit. Ensure download Your free copy of “Flexpertise: Your Guide to On-Demand Digital Marketing Talent”.

It's the Lyft of agile marketing. And you are guaranteed to enjoy the ride.