You can publish a steady stream of social media content that will engage your audience without having to create it from scratch.
How?
Curated Content. It's also a useful way to turn your social channels into thought-leader platforms where your brand doesn't always speak. You'll be known as a resource to your industry as long as you don't claim it as your own (that's plagiarism).
#ContentCuration is a way to turn your social channels into thought-leader platforms, where your brand doesn't do all the talking, @CbreezeBird via @CMIContent said. Click to Tweet And you don't have to rely on a single source to figure it out. Here are five easy places to find valuable content for social media channels yours:
- Inspection tools
- Email newsletter
- Forums and community groups
- Questions for your network
1. Inspection tool
Hitherto, digital tools is the biggest time saver. Many options, like Flipboard , Scoop.it and Google Alerts exist. They are mostly RSS feed aggregators. Here are three of them to help you find, save, and organize relevant content so you can choose the best. To share with your audience.
Bag
Pocket is one of the most popular bookmarking applications. It is useful to save content links in organized folders across devices. It's integrated with over 1,500 apps, so your favorites will most likely be covered.
Use @Pocket to save #content links in organized folders across devices, says @CbreezeBird via @CMIContent. #Tools #ContentCuration Click to Tweet 
Quuu
My Master Tool Quuu Built to curate content for social media. Our AI-generated Robin submits content daily for scheduling and sharing on social platforms.
Selected content includes a compilation of articles, videos, podcasts, reports, slideshows and more than 500 interest categories. It can also connect to social scheduling tools like Cushion, social , HubSpot and Hootsuite .
BuzzSumo
You can use BuzzSumo tool to find and filter content by the most popular or trending keywords in real time.
This tool searches billions of articles. It also allows you to filter by content type and rate your level competitor is covering a topic. A useful Chrome extension that lets you see how many shares your content has received. Pick some of the most shared relevant posts, then narrow the list down to the content to curate.
@BuzzSumo's Chrome extension that lets you total shares for a piece of #content that helps you see if it's something you want to curate for your social media followers, @CbreezeBird via @CMIContent said. #Tools #ContentCuration Click to Tweet
2. Twitter
Searching because the social media content above Social media sounds a bit obvious. You may have done it. But we're not talking about endless scrolling through all the content from the handles you follow and the ads that come with it.
You need to focus your search on Twitter on the most relevant and popular shared tweets. To do this, you should:
- Narrow down your feed by creating a Twitter List.
- Keep track of relevant hashtags and trending topics.
- Review 's profile and feed influencers and thought leaders in your industry.
Let's explore these in detail:
Twitter List
ONE Twitter List is a group of managed accounts. You can create them based on topics, quality sources, etc. It streamlines all the content from these sources into one feed that you can more easily monitor and pull content from.
You can also browse other people's Twitter Lists if you need some inspiration or want to create a new or expanded list.
Note: When you add an account to your list, they'll be notified and can see the name of the list.
hashtags and trending topics
Twitter is a sea of content waiting to be discovered. And hashtags are another way to streamline tweets to find things worth retweeting or posting on other social media.
If you're not familiar with the hashtags your audience uses, peruse the tweets on your Twitter List or visit the resource.
For example, professional writers use the #WritingCommunity tag. Check this out funny pie chart detailing the writing life of John St. Clair, including segments out of concern I'm not a good enough writer and actually procrastinating writing:
How about you? # WriteCommunity pic.twitter.com/HwKQ3jTeph
– John St. Clair (@uusaint) October 6, 2021
You can also use Twitter's trending topics feature that appears under "What's going on?" on the right side of your dashboard.
Profiles of influencers and thought leaders
Influencers and thought leaders are often experts in their niche. They often curate content that they think their followers will be interested in.
For example, astrophysicist Neil deGrasse Tyson, arranged this tweet about the Perseid meteor shower with a link to Space.com.
Each year around this time, Earth sweeps through the debris trail of Comet Swift-Tuttle. At our orbital speed of 67,000 mph (30 km/s) particles burn harmlessly in our atmosphere, making them glow like shooting stars. Behold the annual Perseid meteor shower: https://t.co/XGapXfe9BU
– Neil deGrasse Tyson (@neiltyson) August 12, 2021
If your audience resembles Neil, you can organize by reposting, or take it to the next level by adding your own comments or insights.
3. Email newsletter
What's better than a list of content curated straight to your inbox?
It's like a scam, but it's not as long as you properly attribute it when you share on social media. After all, you took the time to find news with curated content worth sharing. Great examples of well curated newsletters include:
- Morning Brew
- NextDraft
- Moz Top 10
Curate #SocialMedia content from a curated newsletter in your industry, @CbreezeBird via @CMIContent said. #ContentCuration Click to Tweet
Morning Brew
Slide out of bed, turn on the kettle and enjoy a morning beer with Morning Brew . Daily email organizes top news stories in an easy and fun format. It removes the jargon and condenses it into small, readable chunks. It is also written conversation .
NextDraft
NextDraft is another news-based newsletter. It includes articles you are not see in the news of the day which should be. Creator David Pell does not use any bots. He self-visits around 75 news sites every day and picks his top 10 most interesting. Then add his own commentary.
Moz Top 10
If you're looking for an industry-specific example, check out Moz Top 10 . Their twice-monthly newsletter includes 10 of what they consider to be the most valuable articles on SEO and online marketing. It's a simple layout with a link to the article and a line or two about why you should read it.
4. Forums and community groups
One area of relatively untapped content waiting to be sorted is community sites and social media groups.
Go deep into Reddit and Quora to find subreddits or questions related to your topic. Look at what those community members post and share and you might find some great content to curate across your social channels.
Here's an example of content from Quora curated by Sprout Social:
You can also join relevant Facebook or LinkedIn groups to see what they're sharing that might appeal to your own social audience.
5. Questions about your network
You know the old saying, "Don't ask, don't take." My last tip is the simplest. Instead of looking for content to curate, let it come to you.
Ask your audience on social media to share their favorite content from the past week. Or ask your email subscribers to recommend content they think others will benefit from. They can share their own content, something they've watched, or both.
Chat in your request to better engage your followers like Seleena did here:
You will be surprised at how much money you can get when you simply ask.
Pick something to share
While you can still manually search to manage content that is not being used, accessing resources for content for managing social media makes the process easier than blind search.
You can then give your opinion or comment on the curated content to create a semi-original curated post to fill your social media channels.
Do you rely on any of these sources for content management? Do any of you think we missed out? Let us know in the comments section.
All tools noted in this article are identified by the author. If you have a favorite tool to share, feel free to add it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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