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Conversion optimization doesn't have to be in the way of getting traffic. In fact, CRO and SEO are even more effective when combined. These two marketing channels can (and should!) effectively inform and empower each other.
Here are 5 ways to increase conversions and drive traffic to your website:
1. Generate more sales through Upsell
- How it helps traffic are not? Internal linking helps spread link value throughout the site, boosting the rankings of pages that don't have external backlinks of their own
- It helps with sales how? Smart use of relevant product recommendations will increase your average number of orders, which in turn will increase your ROI
Upselling and upselling are two effective marketing strategies that can increase your ROI without investing in attracting new customers to your website. To give you some context:
- Reverse sale refers to a general strategy for increasing average order value by encouraging your customers to buy more than they originally intended.
- Sell more with one click is a marketing technology that allows your customers to visit only ONE checkout page and enter their payment details ONE time. Then, for each subsequent purchase, they can purchase it with one click.
- Cross-selling refers to the clever use of product recommendations to prompt your customers to add more (relevant) products to their cart.
One-click selling is an effective way to generate more sales and build customer loyalty (i.e., having purchased something from your website, your customers will find it convenient to buy something from your website. It's much more convenient to buy from you than anyone else).
Actually, based on PayKickstart.com data within three months, use One more click sale brought in an additional $3,779,425 for its supplier. In a recent split test they did, adding one more click sold more than DOUBLE the average customer value!
2. Diversify, Personalize & Track Your Call-to-Action (CTA)
- It helps traffic how? Secondary CTAs (including call to share, call to click, and call to sign up) increase organic social traffic and drive return visits.
- It helps with sales how? Obviously, your customers won't be able to buy unless you tell them how. That is the content of the main CTAs.
What is a call to action?
A call to action (CTA) is a message that prompts the user to take some type of action (after they visit your page). It can be a button, a phone number, a link or any other variation.
The CTAs on your page should provide direction and guide your website users through the experience without confusing or overwhelming them. The best CTAs include action verbs and avoid generic language like “click here.” Use colorful buttons as much as possible to make them stand out and attract attention.
Another great way to boost your CTA performance is to personalize it. While it may sound a bit intimidating, there are solutions out there that can help you with personalized marketing. Alter for example: It integrates itself within seconds, and after that, you can create your audience and personalize their experience. Overall, it's extremely easy to use.
Furthermore, tracking and A/B testing of the CTAs on your page is another imperative step to improving their performance.
Finteza is a free analytics platform that provides detailed analysis of your website calls to activity. You can see exactly how your website users interact with them.
Finteza offers a detailed breakdown of which of your on-page CTAs perform better and at what stage of the buyer journey they engage your website users.
3. Create well-structured & in-depth page copy
- How does it help traffic ? Content is the driving force behind organic rankings. The better, longer, and clearer your copy is, the more it can be understood by search engines (and thus the higher it ranks).
- It helps with sales how? A well-structured content flow improves customer engagement by driving them to read more (and thus convert the overall page).
Have Composite of a good landing page copy, including:
- Overall text copy explaining the point of sale of the product or service. Writing your landing page copy is no different than writing any digital content. It needs to be easy to read, concise and clear. Here is the checklist steady to help.
- The page title and subheadings on the page highlight the target keywords.
- Product images (optimized for your target keywords and showing your product in action).
- Product Q&As (also include your keywords and eliminate the need to contact your customer support).
When creating your landing page copy, refer to TextOptimizer to get a better idea of what should be included. Text Optimizer is a semantic analysis tool that optimizes your page for related terms and questions.
4. Provide Visual Social Proof through UGC
- How does it help traffic ? Visually enhanced landing pages are more linkable and easier to share. With smart use of user-generated visual content. you can see more traffic from organic shares on social networks.
- it helps with sales ? Social proof (and especially visual social proof) has been found to increase overall customer engagement with a page — consumers are more willing to buy a product when they see someone else using it. use it.
Most shoppers Everyone reads reviews before making their purchase decision. They want to make sure that what the company claims about a product matches what their customers are saying. According to BazaarVoice millennials, a huge e-commerce shopping force, can't afford to buy something without consumer participation, and 51% of millennials trust customer content over other brands. other information on the e-commerce site.
51% of millennials trust customer content more than other information on e-commerce sites. Click to Tweet
Obviously you need to optimize your product pages with user-generated content (UGC). Doing so will increase traffic and sales. You can implement UGC by featuring customer reviews and photos. Many brands have a section for user reviews on their product pages, and it's increasingly common to find user-generated and featured photos on them.
You should invite customers to post photos of your products on social media platforms with branded hashtags. You can then use social media photos to boost your product page performance even further. Use Photoslurp to collect images from social networks that showcase your products and showcase them on your product pages.
5. Create opportunities for post-purchase interactions
- How does it help traffic ? Increase return visits through tracking your customers, especially when they want to buy again.
- How does it help with sales? ? Satisfied customers may be willing to buy again. All you need is to remind them of your brand again.
Your previous customers are your gold mine. They already know your brand and hope they are satisfied with their previous experience with your product. You can acquire them through post-purchase engagement and lead nurturing. Contact them with recommended products and coupons and include ideas on how to get the most out of the item(s) they purchased.
Have multiple email marketing platforms can automate and personalize your post-purchase interactions. ConvertKit is one of the more user-friendly and feature-rich platforms to try. It handles user profiles and segments:
As well as basic automation:
In addition to driving more sales, when done right, re-engaging your previous customers will help you achieve long-term goals , i.e. building brand and community loyalty. Focus on Build your own micro community and turn your customers into brand advocates .
What tips and tools are you using to improve your product page performance to increase traffic and sales? Tweet your favorite tools to @seosmarty and I'll probably feature them in my upcoming articles!
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