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Let's pause. You are running on a content hamster wheel, hoping to execute a content marketing strategy be informed and able to act . But all for what? Why do we do it in the first place?
Let these 15 content marketing statistics remind you that, yes, you are on the right track.
To start with, in 2019, roughly 25.8% of internet users blocked ads on their connected devices. Ad targeting will become more and more complex with new privacy regulations introduced and implementation cookie blocking technology provided by Apple and Firefox leader .
Advertising will become more and more expensive and complex. And not to mention, consumers prefer content over advertising. In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post than from a traditional advertisement. ( Demand index )
70% of people would rather get information about a company or learn something from an article or blog post than from a traditional advertisement. Click to Tweet
Throughout the funnel, good content becomes increasingly important. Whether creating your own content, aggregating content from experts, or supporting UGC content can bring exponential value to your marketing efforts.
Let's see the impact of content throughout the marketing funnel with these 15 content marketing statistics:
1. Knowing your audience and understanding their preferences is essential. For example, only 22% of millennials want to see emails from brands they support, while 57% of 45-54-year-olds do. ( HubSpot )
2. In contrast, 45% of millennials want to watch videos from brands they only support 25% of 45-54 do. ( HubSpot )
3. 71% of B2B respondents said they reviewed a blog while in their buying journey. ( Demand report )
4. 32% of consumers check a brand's social media presence before viewing their website. ( Animoto )
5. Podcasts cited by 64% of B2B respondents consider it a valuable content format early in the buying journey – just missing the infographic (76%) ( Need Gene Report )
6. People today engage with brands 2x more on mobile devices than anywhere else. (Think with Google)
7. Cisco predicts that more than 80% of total Internet traffic will be video by 2021—which means brands definitely need a video content strategy. ( Cisco )
8. 87% of consumers want to see more videos from brands. ( Hubspot )
9. Instagram is the fastest growing platform for driving video purchases. ( Animoto )
10. When asked how they would like to learn about a latest product, more than two-thirds (68%) of consumers said a short video would be best, ahead of text-based articles (15) %), infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). ( Wyzowl )
11. 65% of B2B content consumers strongly agree that they have a higher preference for trusted content from industry influencers. ( Demand report )
12. 73% of consumers was influenced by a brand's social media presence when making a purchase decision. ( Animoto )
13. For every dollar, content marketing generates 3x more leads. ( Kapost / Oracle Eloqua )
14. Content marketing generates three times more leads than outbound marketing and costs 62% less. ( Demand index )
Content marketing generates three times more leads than outbound marketing and costs 62% less. Click to Tweet
15. On average, content marketing costs 41% less than paid search, ( Kapost / Eloqua )
On average, content marketing costs 41 % less than paid search Click to Tweet
If this makes you feel overwhelmed and you still find yourself on the hamster wheel day after day, not knowing what to make and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI / Marketing Profits 2019 B2C Research already have a documented content strategy.
Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research had a documented content strategy. Click to Tweet
To help you- balance your content marketing efforts, we've created a 7-page content marketing guide. Fill out the form below to get your copy Big Brands That Do It Well Brands Are Not In Content Marketing Right Now.
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