LinkedIn gives creators the gift of creating streamlined live videos and newsletters. Lifetime treated viewers to an Olay-sponsored mini-series featuring Monique Coleman. And a Peloton employee gifted the company with a standout season.
LinkedIn expands creator mode features to videos and newsletters
LinkedIn is expanding new features for creators to include videos and live newsletters. According to Search Engine Magazine the company plans to roll out access to new features throughout the month for those with “creator mode” enabled (you'll find that in the resources section of your profile).
Anyone with a LinkedIn profile can enable creator mode (and deactivate it at any time). As SEJ reports, when you enable creator mode, people will only have the option to follow you (not connect to you), only the number of new followers will show up in your profile, and your content Your root will show up near the top of your profile page.
(See this LinkedIn Pulse post for more details on how to use it Newsletter and live video features .)
HOT NEXT: If you haven't explored LinkedIn's creator mode yet, it might be time. CMI Slack community member Hannah Szabo recently shared that her company's CEO has had a LinkedIn newsletter for about a year, and it's a great channel to engage with their audience.
Sure, you can use the new creator mode to grow your own fan base. But consider following Hannah's lead. Encourage your executives to enable creator mode (if your audience is on LinkedIn). Help them develop content, implement live video and create news . Better yet, grow scalable content marketing program to facilitate the participation of executives or subject matter experts. Just don't forget to keep it in the personal voice. Your audience can easily detect (and ignore) the company talk.
Don't miss the opportunity to use new creator mode features from @LinkedIn to create scalable #ContentMarketing with SMEs or executives through @CMIContent. Click to Tweet
Lifetime gives holiday mini-movies a twist
Lifetime's 2 nd The annual sponsored mini-movie debuted during the network's A Christmas Dance Reunion event. Created in partnership with skin care brand Olay, A Merry & Bright Makeover features Monique Coleman (of High School Musical fame).
The story follows Eve, a scientist who goes to her boyfriend's house for the holidays and receives a makeover from his sister ( Spoiler alert: Boyfriend proposes.)
“Our custom miniseries are a heartfelt and engaging way for customers to connect with customers,” said David DeSocio of A+E Networks. Adweek . “Our co-production with Olay introduces themes of diversity and beauty, it allows the production to shine and personifies the themes and values for the brand.”
Branded Content stars, but that's not the only way beauty brands connect with audiences. Olay also organizes a program to reward viewers with weekly prize packages and contribute messages in the program on the channel.
As Adweek reports, Peter Olsen of A+E Networks says the miniseries are a good fit for the brands, and they aspire to do more.
HOT NEXT: Last year , we covered KFC's quirky love story with Mario Lopez as Colonel Sanders. The fake content seems an odd fit for Lifetime's holiday season. The partnership with Olay this year is much more meaningful. Storyline naturally encapsulates the brand (and product) message and delivers on what Lifetime audiences expect.
Remember Mario Lopez as Colonel Sanders? Happily, the new @Olay and @Lifetime #content partnership makes sense in a way that last season's KFC effort didn't make it through @CMIContent. Click to Tweet
Peloton employees' personal brands form a symbiotic gift to keep when giving
Peloton coach Cody Rigsby was a finalist for this season's Dancing With the Stars. His time on the competitive show, where success often depends on fan votes, reflects the exponential growth of Cody and other Peloton coaches' personal brands. during the pandemic.
“I bought a Peloton bike in February and use it basically every day. The appeal isn't just about exercise classes; it also depends on the personality (e.g. personal brand) of the Peloton instructors,” write Nancy Marshall, member of the Forbes Agency Council.
Cody reaching the finals came with predictable social media chatter from his ardent fans Peloton (known as Boo Crew) and detractors calling him a part of the "Peloton sect."
A teacher from Huntsville, Ala., told NBC News she votes for him every week. “Cody deserves all the support from Peloton for what he has done for so many people,” she said.
HOT NEXT: Although Cody is the only Peloton instructor to elevate the fitness and fitness equipment retailer's corporate brand by competing on a hit primetime TV show, he doesn't. Must be the sole instructor to gain a personal fan base. The common interests for the company and the instructor show why companies should help their employees establish their personal brands rather than fear them. Done right, personal brands can benefit employees, employers, and the audiences they build together.
Need proof? Consider how the spotlight on Cody and other Peloton instructors benefits Peloton even more promotional gifts for wife done two years ago.
@CodyRigsby and other @Peloton trainers' personal brands benefit Peloton more than the controversial wife-gift promotion through @CMIContent. Click to Tweet
Cover photo by Joseph Kalinowski / Content Marketing Institute
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