What important features does a WordPress sales website need?

WordPress sales website is one of the indispensable essentials for current businesses, it not only advertises the face of the company, but it is also the solution to bring customers quickly to know the brand. of the company, taking advantage of the growing technology that people have the habit of going online, take advantage of that to bring customers for your company or business.. To be effective in building Building an effective online sales website should have the following elements.

6 indispensable features in WordPress sales website

Designing a sales website has never been so attractive in online business activities. It is considered as a "magnet" to win money for businesses and shops. With the following 6 indispensable features, the sales website will become more attractive to customers than ever.

Notification feature about stock availability

Customers are very interested in whether the goods and products they need to buy or want to buy are still in stock or not when accessing and searching for information on the website. Therefore, the feature of informing customers about whether the goods are in stock or not is extremely important. Along with that, you can suggest customers about some related products or help them to receive notifications when the goods will arrive. It is possible to notify via Email Marketing, which will increase the credibility of customers with businesses and stores.

Product filter feature

This feature brings convenience to customers in the product search process. They will not have to spend too much time looking for the items they need to buy. Product filters will help them work faster. You can let the feature to filter products by product line, by price range from how much to how much…

Product images in WordPress sales website

Because this is an online purchase, customers cannot touch, touch or try the product, so providing complete and detailed information plays an important role in providing the user experience as well as shaping the product. number of potential customers.

Images also have a great impact on psychology and buying behavior, the more detailed the images, the more convenient it will be for customers to track, thereby increasing the likelihood of ordering a lot. A note when taking photos is to take photos from different angles, as well as add a product zoom feature to give customers a more general and multi-dimensional view of the item.

Product demo images are intended to help you better reach customers. The more detailed the image, the better for customers to track, from which the probability of ordering will be much higher. Note that when taking photos, you should take photos from different angles because this is an online purchase activity, customers only know details about the product through images on the website.

Cart feature

Shopping cart is one of the important and indispensable features of any professional sales website design today. This feature will help customers easily grasp what products they have purchased and how much. They can also custom change the number of items purchased. This feature provides a better user experience and is an important part of generating leads.

Features of shipping information

After purchasing the product, the customer is very interested in the price and how long the delivery time is. Please make them aware of this. Especially if the goods are shipped internationally, they need to be clearly listed. If you lack features, your website will lack credibility in the eyes of customers. The cost of freight also needs to be specified for each different delivery address as well as for each currency (in the case of international shipping).

Support online payment when making WordPress sales website

It can be said that online payment is a necessary and indispensable basic function for today's professional online sales websites, especially large sales websites. Most companies pay their employees through bank accounts. Therefore, when paying with cards or e-wallets, customers will easily pay without waiting in line in front of ATMs or transaction counters to withdraw money.

Providing a variety of online payment methods will help businesses promote customers' purchases. Here is some information about the most popular forms of electronic payment in Vietnam for your reference:

Payment via bank account or cards: With this method, customers can pay online via smartphone with mobile banking service, or pay via international credit/debit card. (Visa, Master, Master Express, ..)

Payment by e-wallet: Some popular e-wallets today are Momo, Payoo, Moca, ..

Paying cash when buying online: This is a form that is quite popular and trusted by consumers when using this form. Most e-commerce sites like Tiki, Lazada, etc use the form of payment on delivery (ship COD).

Discount

Many customers cannot find where to enter coupon codes, discounts on some sales websites, which makes them uncomfortable and above all hinders the shopping process. They wonder if the product's offline promotions or discounts can be applied to online purchases and how they are applied. You need to make this clear to customers so that they can easily follow.

Optimized display on all mobile devices

If the website interface does not display well on mobile devices, customers will leave immediately without performing any search or shopping action. An optimized website display will help customers easily find information, compare prices, receive advice and order right on their phones.

This is also the third most important factor when Google ranks websites on search engines. Without this feature, the website will hardly appear on the first page of Google. Moreover, a mobile-friendly website will ensure fast page loading speed with important information displayed first, reducing the bounce rate to the lowest.

Effective support for Facebook & Google ads

Good products, beautiful website without promotion, it is difficult to reach a large number of customers who are in demand for the product. Facebook and Google have become two advertising channels that every online seller wants to take full advantage of. Therefore, the ad support feature on 2 channels Facebook & Google becomes an important element of a sales website.

In addition to the standard SEO interface, professional website building platforms help shop owners deploy Google Smart Shopping ads quickly, bringing products to appear on all Google channels from Google Search, Google Shopping, Youtube, Gmail, etc. You need to choose the product you want to distribute and set a budget on your website – the system will automatically bring that product to potential customers across Google.

Along with that, the website is inserted with the Facebook Pixel code to track and measure customer behavior when visitors visit the website. From there, shop owners deploy appropriate Facebook ads to target the right audience (instead of costly rampant advertising). For example: A customer goes to the website and selects a pair of shoes in the shopping cart but does not place an order. The next day the customer scrolls through Facebook and sees the exact same product advertised. Customers click on and order shoes right on the website.

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When designing a sales website at SEMTEK, you will receive a full package of advice from choosing a domain, consulting on designing sales web interface and professional management functions, developing strategies for website promotion and searching. source customers. Besides, you also participate in the process of monitoring the completion of the website design, adding comments in each design stage to ensure the most perfect product. Your website will be designed with the interface in mind. Beautiful interface, easy to use, standard SEO web design but also fast page loading speed.

Choosing a good sales website design unit not only creates a professional sales website, affirms the brand for business people, but also provides great support in promoting products and services to increase sales. Let SEMTEK accompany you in sales.