When I decided to attend a university didn't require me to take any math or science courses, I never thought I would spend so much time analyzing algorithms. But thanks to the Facebookization of social media, talking about the algorithm is now inevitable. Last week, Instagram implemented an algorithm for its feed and joined Twitter, Pinterest, LinkedIn and others to try to figure out what we, as users, want.
As Dillon Baker noted in this part Since the start of the week, this move has had huge distractions for marketers. But as Contently co-founder Shane Snow and I discussed in this week's podcast, it also has major implications for media and society. Listen below or download on iTunes . And please don't forget to rate us on iTunes and let us know what you think!
Highlights
(2: 30) Shane and I recap SXSW and explain what brands need to do to break out in marketing-bro spring break.
(7: 30) Instagram's move to Facebook feed will affect marketers, but to what extent? Ultimately, this is more about making money than anything.
(14:00) We dive into the ramifications that filtering all of our content through a single feed can have media and political implications. While unlikely, it's easier for Facebook to conduct an election than you think.
(28: 00) Facebook will open Instant Articles to all brands and publishers on April 12. Is there a reason not to participate? We analyze the case for small publishers, B2C brands and B2B operations.
(42: 20) Finally, we explore Medium's decision to phase out Matter as a startup media incubator and whether it could work.
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