Marketing Podcasts with Drew McLellan
Podcast Recordings
Today on the Duct Tape Marketing Podcast, I talk to Drew McLellan . A veteran of the marketing industry, McLellan founded his own agency 25 years ago. Since then, he has both expanded his own business and taken over Institute of Agency Management an organization that helps owners of small to midsize marketing companies learn to position their businesses for growth.
McLellan hosts his own podcast and is frequently cited and featured in publications and media such as Entrepreneur, CNN, BusinessWeek and the New York Times.
In this episode, we talk about everything involved in running a marketing agency. McLellan shares some of the most common roadblocks he sees, predicts upcoming trends in the marketing world, and provides insights into hiring a team and growing an agency.
Questions I asked Drew McLellan:
- When you work with agencies, what is the biggest problem you solve?
- What do you see as the biggest trend that dealers need to look out for?
- How do you navigate the balance between delegating, third-party management, and taking on the work yourself?
What you will learn if you listen:
- How social media fits into today's broader marketing landscape.
- How to find and attract top talent in a tight job market.
- Why finding a specialty or focus area for your agency is crucial to growing your business.
Key takeaways from the episode and more about Drew McLellan:
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