New features announced in the Bing Shopping roadmap just go live to help shoppers find what they're looking for at the best prices and help retailers showcase their inventory they are in new places.
What's new? “Shoppers interested in an offer will now see 'discount' and 'discount' marked on applicable items, along with an offer rating of 'good', 'great' or ' Epic'. Additionally, shoppers can choose to compare prices across stores, or find a product's price history over time, with a single click.” Microsoft Bing's Blog said. We announced this for the first time in this range ours last week , as Microsoft works to become a more recommendation engine for online shoppers: “Using privacy-focused shopper data, Chatterjee says the shopping experience will eventually become ' less queries'. Being able to make recommendations 'for you' will 'add another dimension to the user.' Bing will be able to customize shopping recommendations based on these types of shoppers and the retail landscape trends it's seeing. ”
Pay directly in the Edge browser. Along with these transactional indicators for price-conscious shoppers, Microsoft Bing is making checkout as easy as possible to remove any barriers to conversion for shoppers. : “Once a shopper is ready to buy, they can easily see if their item is ready for 'curb pick up', or can try out our new 'Shop Now' feature I for Amazon products help add items directly to Amazon shopping cart. We have also started rolling out instant payments on Edge to purchase with just a few clicks on any seller site! ”
Why do we care. These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know trends – all in a single interface. For retailers, it's easy to engage with feed-based Merchant Center integrations ike Shopify . While there are some disadvantages to not being able to pinpoint why your product might be more expensive (commodity product cost), putting them all into a single view for the buyer Shopping can lower barriers to conversions, and easy checkout can improve those conversions. Well worth a try and follow up.
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