Open source free CRM is extremely good for businesses

If you are a manager or business owner or director, you must have heard the term free CRM. However, not everyone understands this term well. Therefore, in this article, let's go to SEMTEK to learn about the concept of CRM terminology? CRM free stands for what word, the importance of CRM in business.

Learn about free CRM

1. What is a free CRM?

Customer Relationship Management (CRM) is an approach to managing a company's interactions with current and potential customers. CRM allows data analysis of a customer's history with a company to improve business relationships with a particular focus on customer retention and ultimately driving sales growth.

It can be understood that, free CRM is a useful tool to help businesses manage interactions with customers at the present time, thereby forming a bond with customers in the future.

2. CRM is closely related to which objects?

Customers: Customers are product users and have a high ability to choose products for their own consumption, in addition, they also choose different suppliers.

Manager: Free CRM is an activity of a business to interact with customers on purpose. This interaction is formed into modules to assist in solving the needs of the customers. Because, customers are the center of the company's activities.

Business relationships: It is the activities of a business with a partner to perform transactions. Through the processes that help businesses understand the needs of customers, thereby identifying potential customers, increasing the opportunity to exchange sales.

3. The True Essence of CRM

CRM is a strategic piece of software used to learn about customer needs and behaviors, thereby developing stronger relationships with customers. After all, customers are at the heart of business success. The essence of CRM is essentially a technology product, but it is not enough to just consider CRM as a technology product. CRM results in a process of storing and using a great deal of customer information, marketing, performance, and market trends.

“If customer relationships are the heart of business success, then CRM is the valve that pumps the lifeblood of a company.” Therefore, CRM is best suited for businesses to use people, processes and technology to gain insight into customer behaviors and values. Thereby helping to improve and increase efficiency from the center to customer service as well as the marketing process. All of these factors help reduce costs and increase overall profits for the business.

4. What are the main functions of CRM?

Lead: Understood as the potential to help us manage potential customers. This gives them the opportunity to convert them into full-fledged customers. Some software pairs it with the client function.

Customer: Some software call it contact, Organization (applicable to B2B businesses). With this function, you can store and manage customer information of your business.

Potentials: Some of these ingredients are often referred to as Opportunity. Functions to help you manage opportunities per customer. In each opportunity, it is divided to include the source of the opportunity, the stages. When using CRM and understanding what a CRM platform is, you will realize that so far you have missed a lot of opportunities.

Task management: This function acts as an assistant that helps a lot for your work. When you have a large customer file then you will not be able to remember all the work to do and the CRM will remind you.

In addition to the main functions mentioned above, CRM also has many other functions based on the type of business such as: invoice management, document management, restaurant management, supplier management, deal...

Notes that businesses need to pay attention to when implementing free CRM

More broadly, CRM enables a business to strengthen its relationships with customers, service users, colleagues, partners and suppliers. Keeping a good relationship with customers who already use the product and following up with leads is paramount to customer retention, which is central to the functionality of free CRM. You can see everything in one place – a customizable dashboard where you can see your customers' previous history with you, their order status, any outstanding customer service issues what and more.

If you want your business to be sustainable over the years, you need a strategy for the future. For forward-looking businesses, CRM is the foundation for that strategy.

To be able to successfully apply free CRM effectively for businesses, requires a combination of many factors. Here are some notes that businesses need to pay attention to when applying CRM

Company's working process: In each business, there are working processes and cultures, so there is a difference for CRM System. Therefore, to be able to build a standard CRM model, businesses need to have clear work processes for their own units and organizations.

What is the technology applied to CRM?

Currently, there are many units providing CRM services for businesses. Therefore, business owners and directors need to clearly learn about the CRM technology platform that they are about to apply, minimizing security, security, maintenance risks...

The human factor in execution: CRM is an applied solution based on modern technology. Therefore, before implementing a business CRM strategy, there should be training sessions for employees, people in the company ...

Customer data mining management: All customer information is collected and handled professionally by CRM. With a CRM solution, you need to ensure that a core important factor is to ensure that all customer information is secure and safe, it will not be owned by the company.

Top 3 free CRM software for businesses

Customer management software or CRM software is one of the essential tools for all businesses today to help businesses manage tasks in customer relationship management, helping businesses to make strategic decisions for the development of the business in accordance with the current market and society.

You can find these free CRM software on companies' stores on the internet today. Here are 3 top rated free and open source CRM software in the world today.

1 Software SUITECRM

This FREE CRM Suite is an open source software based on SugarCRM and an alternative to SugarCRM. This free Suite CRM product is shortened to very simple, and an expert said about it like this: “Suite CRM is the best CRM software in the world. it's based on the open source SugarCRM but structured, redesigned to be more user-friendly if not better than 'Pay' Sugar.”

Suite CRM provides a preconfigured version for users who are not able to install and customize the configuration at home. Upgrades with this version are $10 to $16.4 a month.

2. CAPSULECRM CRM software

CapsuleCRM is a free CRM software for 2 users with 10MB of storage, 250 contacts. Users can upgrade for $12/person/month. Upgraded version of CapsuleCRM with 2GB of storage, 50,000 contacts and integration of apps like Mailchimp and Freshbooks.

According to user reviews, the best feature of this CapsuleCRM customer management software is the ability to integrate with 33 other software including Mailchimp, Freshbook that Gmail… convenient for businesses that need marketing software but Still want perfect customer care.

However, there are limitations with this CapsuleCRM software that the support of the provider is not really good, In addition, they also do not provide direct phone service.

3. CRM software INSIGHTLY

Insightly was named “the number 1 free CRM for small online businesses”. This CRM software offers a freeware system for 2 users with 2,500 records storage, 200MB of storage and 10 custom fields. Insightly offers users free product support via email. Upgrades are $12/person/month including 25,000 records, 1 GB of storage, and Mailchimp.