How to keep your marketing team together using calendar apps - Insurance Finances

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To manage my projects, I work with a team of five people, including myself. It wasn't a big team, but it took us some time to establish an effective marketing routine for the 5 of us.

Each month, we take on a series of tasks for our brand, to increase visibility, strengthen social presence, increase authority, and generate leads that become conversions. .

This was difficult, not only the tasks we set for ourselves, but the coordination of five people, three of whom lived outside the country and three who handled the issues at the local level. and country.

Adding to this struggle comes the constant need to include others into the mix. We have the premium members we need to schedule support calls, the #vcbuzz organizer we need to coordinate our weekly Twitter chats, the influencers and partners we need I need to meet.

We've gone through every possible productivity tool, team management platform and task manager known to man. We went through the demos of main SaaS solutions offer task management features and even get their help with the setup.

It wasn't until we had worked together for over a year that everything finally fell into place. Which calendar app really works for our global ragtag group of bad guys?

Google Calendar Apps and Email Notifications

You see, it's turned out to be convenient. There are fancy platforms that will work for a while, but it is a hassle. No one uses them for any other work, and they don't want to stop using what they used before.

Some of my teams are already using Evernote, Trello, or Producteev. I use Zenkit. Accessing a completely different dashboard just for our projects and not being able to integrate them into our broader projects has made it a chore that no one wants to solve. decide.

Google Calendar and email have become the most effective solution for us. Not only was it easy to integrate into different platforms, but it was familiar in that we used both tools on a daily basis. They sync easily on any device and can be shared and worked with others. Different calendars can be created and can be sent in bulk emails with conversation records.

To this day, we use this combination for our to-do lists and conversations, including links to event notifications and pending essentials on our to-do lists. email.

First, you'll need to create a dedicated calendar for tasks and meetings in your team. Once it's created, you can get your link by:

• Click “Settings” at the top right


• Choose your new calendar from the list


• Click “Access Permissions”


• Set your calendar to “Public”


• Click the “Get Shareable Link” button and copy your link from there

After you share this link with your team members, friends and community, they will see your newly added events without you having to manually notify anyone .

From that:

Step One – Create Event

To create an event in Google Calendars, log in to your account and go to the main Calendar page. There will be a big button that says “Create”. This is where you can put details about your event (name, date, people involved, etc.).

The event name should be something relevant, such as the project name, and then add the events to it.

What makes this convenient is that you can choose to see only that calendar by clicking the little arrow on each individual calendar. That will show you events related only to that set.

Step Two – Check Details

In the pop-up that appears when you choose to create an event, you'll be able to choose your details. These include the name, date, time, location, description, who is invited/must be notified, who can make changes to the event, and if/when the event repeats.

One of the most important tasks is to double check these details before sending out the notification! While it may not seem like a big deal, you can send notifications to those who have signed up for the event when you make changes). However, be cautious as it gets really annoying very quickly if a lot of change events are sent to your email. Trust me.

Step Three – Use Link Everywhere

Finally, you need to hyperlink the event entry in your email. This is quite understandable.

Following the link will take them to a Google Calendar entry or will allow them to add it to their own calendar by clicking one of the button options. They will find all the information you put in there.

Depending on your event, there may be different places you might want to include in your link, for example:

• Embed your calendar in your main page . If you have an internal page that you use for cross-team updates, you can embed your entire calendar in it. This is what we did on Our Twitter chat page . The beauty of this approach is that you need to do it once: The embedded calendar will update itself.


• Import Google Calendar events to your Facebook page using this Zapier integration to notify your fans or team members about each new event added.


• Include your calendar link in your email signature . This will automatically update everyone who receives your email. You can use email signature examples this to set up your signature, so it's highly informative, unusable.

You can add a calendar link to your email signature using the “HTML” client from the “Add-ons” tab inside the WiseStamp dashboard

All in all, Google Calendar is free, extremely flexible, and can be easily integrated into other Google products, including my favorite, Google Spreadsheet making it my preferred scheduling solution.

ContentCal and Campaign Calendar

While Google Calendar is great for all types of scheduling and workflow organization, we must find an app for content marketing and social media.

When you work with remote workers, you are faced with two main problems:

• Keep everyone on track and productive.


• Keep everyone motivated (It's too easy to focus on your current task and never look out of the box when you're isolated from the rest of the team).

I think we've solved both of these problems with ContentCal a collaborative social sharing platform that unites your entire team to build channels owned by your brand.

ContentCal is pretty lightweight: There aren't hundreds of reporting and task management features to work with. But it works great without much setup and training time.

• Add members of your team as collaborators (can contribute social updates) or managers (can edit and publish).


• Create a system where every team member is responsible for their own part (for example, if someone is working on a chat schedule, they have a duty to publicize and promote each event).

Once set, your calendar will build itself with everyone participating daily.

Furthermore, you can schedule upcoming campaigns for your whole team to see what's coming. Each campaign can have a summary and your team members can also contribute to it to share their research findings and ideas.

Campaign summaries are minimal, but they are great for storing ideas and organizing your upcoming plan:

Use campaign summaries to come up with your ideas for keywords, content, etc.

So easy!

I love these calendar apps and of course, we all use email. So use these apps for task management, team management, marketing and audience reach makes perfect sense. Add in the fact that both are free and you have a good reason to try it out.

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