How to create a Minisite Generate leads in 3 steps - Insurance Finances

Do you have a long list of domains that you never had time to create a website for?

Who doesn't, right?

Here's an idea for at least one or two of them: set up a lead generation website.

I have a background in SEO, so in most cases my advice is: keep everything on your main site. Don't dilute the brand.

However, there are several reasons why you might want to set up a minisite for your brand. These reasons include:

• For personal branding reasons . Okay, I have my main business and website, but what do I do with the myname.com domain that I have legally registered so that no one else does? Should I leave it blank? I don't have time to maintain another website! That's when a one-page “portfolio” site makes perfect sense.


• When you need an extra spot in the SERPs . This has implications for brand-based search results. Google will typically grant you one – up to two – placements when people search for your name in combination with another term, but you obviously want more control over that search engine results pages. . Assuming people are searching for something like , there will be a lot of third party sites (affiliates) that are likely to drive those customers away by showing your competitors or display ads. So take a separate domain, like your-name-coupons.online and managing your most recent special deals gives you more control over that search.


• When you launch I am an SEO and suddenly decided to write a book about motherhood. I should register a domain (matching the title of my book) to start collecting leads for a future book independent of my primary business.

In all of the above cases, it would be possible to get those sites to rank and drive some organic visibility. When it comes to personal branding or brand-driven queries, all you need to do is set up a minisite and link to it from your main website.

That being said, keeping the link intact and showing the branding merged around your main site is obviously smart, however there are many cases where you need a separate entity. On top of that, you might be busy and can't spend a lot of time on your new website, so let's take it easy.

Here's how to set up a small lead generation website:

1. Choose a domain name

This step is getting harder and harder, and now it's getting harder and harder to find an available .com domain name that won't be all dashes. I have good news for you:

• There are many options beyond the .com domain, and they are all equally effective.


• There is a cool tool that will help you choose a great domain and even help with branding.

Name is what that tool is called and what a time saver it is! This tool allows you to find an interesting brand name in minutes. Unlike other domain name generators, it focuses on short names that generate relevant and easy to remember links. You will love these ideas.

On top of that, Namify will draft a visual brand identity (logo and color scheme) for you to use right away:

2. Set up your website

When dealing with secondary content (not your main site), it's as easy to set up as possible. With that in mind, I recommend using WordPress, which makes creating a website super easy.

This is a beginner-friendly detail WordPress website creation guide . All you need is to follow the steps. And here is a huge collection of one page WordPress themes (both free and paid) easy to customize to match your chosen main color scheme, logo or branding.

There are many one-page WordPress themes to choose from.

Once the basic setup is complete, it's time to create your content. To make it easier, try running Text Optimizer for your core search query – it basically writes the content for you.

I use the Text Optimizer to create the core structure of my page: subheadings, intro and key points. Then I write my text. This is the biggest writing productivity tool I've ever tried.

Since this will be a lead-collecting site, using Text Optimizer is a great idea as it's also a purpose optimization tool to ensure your copy. you meet the expectations of your website visitors and thus increase conversions.

3. Set Up Your Lead Generation Channel

Ultimately, setting up a clear lead generation funnel is what you'll be focusing on. Obviously, you'll need to keep experimenting with your CTA wording and placement, but here are a few ideas to get you started:

3.1 Set up your lead generation forms

These days, setting up a lead generation form doesn't require any technical skills. Here are some easy to use online form builder you can use to create a lead capture form from your website visitors.

Gambled form example – a great way to capture more leads and increase conversions.

Don't be afraid to gamble your lead generation web forms and make them fun!

3.2 Implement secondary interaction triggers

No matter how interesting your web forms are, the majority of your website visitors probably feel wary of giving you their email address. Some people may be in a hurry; Others may not trust your brand enough.

Regardless of the reason, these people may be ready to switch after a little while. So it is very useful to create additional interactive triggers:

3.3 Regular A/B Testing

Again, this will be an ongoing process: When it comes to lead generation, there's never "good enough." You need to experiment with new interactive triggers and change your form often.

This is where A/B testing to determine your better performing tactics is always a good idea. I know many marketers who shy away from A/B testing because it is considered too technical. Finteza is a web analytics tool that makes A/B testing easy and available to everyone. Here's how to run an A/B test by Finteza.

Conclude

If you've been thinking about setting up a minisite to claim old domains but have been running out of time, I hope this guide gets you up and running in the end. I did my best to make it as easy to follow and deploy as possible.

When it comes to lead generation, everything helps, and who knows, maybe this site will drive some great leads.

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