“We went from a world of isolated communities to a global community, and we are all better off for that.”
“I began to see nations turning inward… I heard frightened voices calling for walls.”
“I hope that we have the courage to see that the way forward is to bring people together, not divide them.”
President Obama? Paul Ryan? No, it was Mark Zuckerberg, CEO and founder of Facebook, whose keynote address at Facebook's annual F8 conference sounded more like a Coalition keynote than a keynote address. software developers.
It's no surprise that Zuckerberg has become so political. More than ever, Facebook is part of a global structure. The social network boasts 1.6 billion monthly users, a number larger than the population of any country, 83.6 percent of which live outside the United States and Canada. Facebook Messenger has about 800 million won user. WhatsApp has climbed 1 billion . And Instagram boasts the basis of 400 million won. Not too bad.
Together with Google Facebook is trying to connect 2/3 The world's population does not have access to the Internet. It has a laser beam; Unmanned aircraft; balloon; lobbyists; and its free app, Free Basics, on the carrying case. Simply put, Facebook needs a political vision because it is such an important part of the world — perhaps more important to the daily lives of a greater number than any other company that has ever existed. in.
That political vision is pretty simple: Connectivity is good, and Facebook keeps people connected.
More specifically, that vision looks something like this:
It's Facebook's 10-year roadmap. Zuckerberg explained that the company sees its services evolve in three phases — from technology to product to ecosystem.
Currently, the social network of Facebook (or content network , as I've come to call it) is the only complete development ecosystem. Instagram, Messenger, and WhatsApp are the products that can eventually become their own ecosystems. Connectivity, AI, and virtual/augmented reality are the most speculative initiatives, but the plan is for them to develop into their own products once “at scale.”
The presentation showed how radically Facebook wants to dominate the future of digital media. Its product suite has occupied a large part of the attention time that people, especially young people, give to their devices.
The company is also staying ahead of most of the major trends that marketing and communications analysts see as shaping the future of content. Facebook has dominated the messaging app market with Messenger and WhatsApp. Same goes for digital video, which exploded onto Facebook's native video player (though not without controversy ). With Facebook M, the company is a key player in the AI arms race. Facebook also announced plans for a platform where developers can build bots for Messenger.
The last part of that dominance is augmented and virtual reality. Facebook has the Oculus Rift; Gear; and these unnamed AR Glasses, which essentially look like Google Glass.
Zuckerberg explained that he sees VR as having "the potential to be the most social platform." He showed a slightly awkward video of two people playing together in a digital sandbox as an example of VR's social applicability.
Although Google Glass was a failed experiment, Zuckerberg seems particularly excited about the unique future of augmented reality. “A lot of what we think about physical objects today, like TVs, will just be one-dollar applications,” he said.
In other words, Facebook envisions AR as a radical transformation in which the world will have a digital overlay. And if Facebook happens to be the one controlling it, so be it. As Zuckerberg said at the end of his presentation, "the way forward is to connect people - that's how we progress together."
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