Contently Case Stories is a series that highlights some of our most successful clients Contently.
In the tech world, small teams lack the one thing all professionals wish they had more time for.
In Better Weekdays , a career services startup that helps colleges connect students with jobs, founder Chris Motley wants to invest in content marketing. With a team of three, he just doesn't have the capacity to do that well. He needed a solution that provided the technology, talent, and strategy to run a full-fledged content operation.
“We fired up Contently when we had three people in our company because it was something I could literally do in ten minutes a week,” the CEO said. “I'm an average writer, but I don't have the time, and it's not like people do this for a living. The quality of the content and the structured approach is why I use Contently. ”
With Contently, Motley has gained access to more than 70,000 professional freelance journalists and multimedia creators, each specializing in their respective fields. The integration of this network of freelancers frees him up time to focus on other important CEO responsibilities.
And time, Motley said, echoing the old cliché, is money. “What ROI doesn’t take into account is time — and that’s the bottom line.”
Since May 2015, Better Weekdays has been published for over 100 years – and the short stories are on Blog Better day of the week such as, " What do students really need from career centers? "and" . Right now, they're making an impact. While online readers often lose attention only after eight seconds the average Better Weekdays reader stays engaged for over two and a half minutes — more than 18 times the amount spent on general online content.
According to Motley, Better Weeks stories are valuable because they cover a wide range of topics from the point of view of specialized freelancers — everything from an article to helping students find work in the daily lab. Hai, to a post explaining what makes a competitive engineering student in Silicon Valley. “I don't find an ROI writing content that adds to the millions of things already on the job search net,” he explains. “The only way to 'skin a cat' is to curate content specifically for an individual.”
Motley's strategy is to use high-quality content to empower the entire organization, not just the marketing department. He explains that the power of storytelling affects everything from a blog post to an investor presentation. “At the end of the day, it's all connected.”
As Motley and his team expand their content program, he remains committed to investing in technology and talent services that drive high-quality, effective storytelling.
“When you're a tech entrepreneur, and you're building something from scratch,” says Motley, “the only way you can get people to support you is by telling your stories. story."
And one of the biggest places where he gets his backing is from his investors.
“My investors know they will see the value of a content strategy because when you are trying to educate, inspire and engage a segment of the market, the most effective way to do it is is through storytelling.”
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