Google is testing adding a few new metric columns to Google Keyword Planner. New columns we've seen on Google's Keyword Planner includes year-over-year change, three-month change, and trend type.
New feature in Keyword Planner tool. You can access the keyword planner here if you have a Google Ads account. When you run a new report, Google may pop up the message “Keyword Trends: You can now compare recent and past keyword trends.”
The Google Keyword Planner tool helps you with keyword research for Google Search campaigns. You can use this free tool to discover new keywords related to your business and see an estimate of the searches they receive and how much it costs to target them.
New columns. Google has added new keyword trending data including:
- Change by year – Year-to-year variation compares the monthly search volume of the most recent month to the same month of the previous year.
- Three-month change – Three-month change shows the three-month change in search trends by comparing the most recent month's data with data from two months ago. For example, if the most recent month was July, July data would be compared with May to show the change in search volume over three months.
- Three-month trend type – This tells you whether the trend is up or down or the same for the keyword. I don't see this anymore but Google is checking this.
What does it look like. Here is a screenshot of these new columns; one from Patrick Garde on Twitter and one from Arbab Usmani's on Twitter :
Google statement. “This is a small test. We're always testing new ways to improve the experience for our advertisers and users, but don't have anything specific to announce right now,” a Google spokesperson told Search. Engine Land.
Looks like Google has continued to experiment with new keyword planner columns.
Why do we care. Having more data, be it trending figures for the past three months or annually, can be helpful for marketers to see trends and plan their campaigns with greater insight. Check out the keyword planner and use as much of the data that Google gives you to benefit your clients and your own campaigns.
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